Youtube Ads – Tom Breeze

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Turn YouTube into a reliable, automatic source of profitable traffic

YouTube’s ad platform has been hiding in plain sight for many marketers. We’re talking over 1.3 billion users, over 5 billion views / day, with an average session lasting over 40 minutes. What’s more? YouTube ads enable you to advertise to intent.

So why aren’t more marketers taking advantage of this profitable channel?

This course will teach you how to target the right people in the right way on YouTube. You will learn how to structure your YouTube ad campaigns and scale them once they start working.

You’ll find out what kind of video ads actually work – based on years of testing and experience. You’ll also get step-by-step guidelines for creating your own YouTube Ads – and learn tactics you’ve likely never considered before.

Everything you will discover in this course has been tested, proven and it actually works.

In just 3 hrs, you’ll learn how to…

• Find your future customers on YouTube
• Use a 7-step method for creating perfect video ads
• Identify and scale the best keywords for your business
• Understand how to get YouTube’s A.I. working for you (and when to use it)
• Diagnose and fix any campaign problems you might run into

Start getting a strong ROI with YouTube ads

While companies are all in with PPC ads, so many marketers are still ignoring YouTube. What they don’t know is that there’s a huge audience waiting on YouTube, ready to engage and make a purchase.

People don’t just go on YouTube because they’re bored; they go on YouTube to learn something, do something, and most importantly – buy something.

Get in front of your ideal customers at exactly the right moment.

Consumers are turning to YouTube to search for product reviews to help them make purchase decisions. For marketers, that’s the perfect time to get in front of prospects: when they’re looking at your competitors. That’s the time to show them your offer.

This course combines psychological research and time-tested tips to give you the ins and outs of YouTube advertising, including finding “selling moments”, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and so much more.

This course is right for you if you are…

• Looking to add YouTube into your ad channel marketing mix
• Already running YouTube ads, but not having much success with it
• Want to acquire more customers profitably

This course is NOT for you if you…

• Have no plans to advertise on YouTube
• Are already a pro at this and getting a lot of success

Skills you should have before taking this course

While this course is perfectly suitable for people new to YouTube advertising, previous experience with the Google Ads platform would be a benefit. YouTube ads engine is essentially Google Ads – and so has the same targeting capabilities.

Your full course curriculum

YOUTUBE ADS

1Introduction

In this introductory lesson Tom covers the foundational knowledge needed to get your YouTube ads campaign planning started. From platform wide figures to audience intent, this lesson will teach you how to understand how YouTube advertising works with your business.

Topics Covered:

• Targeting your customers
• Visitor behavior and motivations
• Budget planning and techniques

2Rapid research

3Video creation

4Getting setup

5Campaign builds

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

• World’s leading practitioners teaching you their best stuff.
• 50+ online courses on all things data-driven marketing
• New courses added every single month

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• 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL Institute guarantee:

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Get  Youtube Ads – Tom Breeze, Only Price $142

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