The Gamification Summit 2011

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What is Gamification? 

Using game-like mechanics and systems to increase fun and engagement is a relatively new and expansive topic, subject to much debate and dialogue. Without a doubt: If “engagement” is the super metric of the next decade, then “gamification” is its elixir. What do we mean by gamification?

To mark this first-ever conference on an emerging field that will touch just about every business and social sector, we are pleased to exclusively unveil the first-ever research around codifying the size and growth potential for gamified goods, services and brands.

Speakers:

NOMAN ALI, Peanut Labs

MANNY ANEKAL, Zynga

JAY BAAGE, Digital Media Wire

IAN BOGOST, Persuasive Games LLC

TIM CHANG, Norwest Venture Partners

GEOFF COOK, myYearbook

SEBASTIAN DETERDING, Research Center for Media and Communication at Hamburg University

DEMETRI DETSARIDIS, Area/Code

KRIS DUGGAN, Badgeville

GLENN ENTIS, Vanedge Capital

DAVID FEINLEIB, Mohr Davidow

NEAL FREELAND, Bing

AMIT FULAY, Google.

LIZ GANNES, NewTeeVee

JAMES GATTO, Virtual Worlds

ERIC GOLDBERG, The Tom Peters Business School in a Box

CHARLES HUDSON, Bionic Panda Games

GREG JOHNSON, Playboy Enterprises

AMY JO KIM, Community Building on the Web

JOSH KRAMER, Leapfrog Builders

NICOLE LAZZARO, XEODesign, Inc

GEOFF LEWIS, Topguest

JAY LEVY, Zelkova Ventures

JANE MCGONIGAL, PH.D, Institute for the Future

WANDA MELONI, M2 Research

BRIAN MORRISROE, Booyah

GEOFF NUVAL, EVO Media Group

RAJAT PAHARIA, Bunchball,

JESSE REDNISS, USA Network

KES SAMPANTHAR, Cynergy Systems

BLAKE SCHOLL, Kima Labs

CARYL SHAW, ngmoco : )

SAMANTHA SKEY, ReycleBank

KOANN SKRZYNIARZ, Gamasutra.com

KEITH SMITH, BigDoor

EVAN TANA, shopkick

DEAN TAKAHASHI, VentureBeat

JENNIFER VAN GROVE, Mashable

GABE ZICHERMANN  is an author, highly rated public speaker, entrepreneur and chair of the Gamification Summit. His most recent book, Game-Based Marketing(Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation.

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