Name: Storytelling - ConversionXL, Miri Rodriguez
Availability: InStock

Original price was: $1,499.00.Current price is: $365.00.

Storytelling – ConversionXL , Miri Rodriguez… Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.

Category: Business and Sales Tags: ConversionXL, Miri Rodriguez, Storytelling, Storytelling - ConversionXL

Description

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Storytelling – ConversionXL, Miri Rodriguez

A distinctive brand story helps define and successfully communicate unique personal and business attributes.

Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.

After taking this course you’ll…

Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level

Your course curriculum

STORYTELLING

1What is—and what is not—storytelling

Understanding the power of story and dispelling ideas of what it is not

Topics covered:

Learn the elements, structure and attributes of story
Define the story arc (exposition, rising action, climax, falling action, resolution)
Understand the 8 basic structures of storytelling

2Introduction to Design Thinking for storytelling

Leveraging design thinking to prototype stories

Topics covered:

Understand the Design Thinking steps
Understand how to submit stories through the Design Thinking model
Begin to conceptualize empathize, define and ideate phases

3Step one: Empathize

Becoming an empath to tell effective stories

Topics covered:

Empathy is a skill set
Learn the 3 levels of empathy: cognitive, emotional, compassionate
Finding your story’s universal truth

4Step two: Defining

The importance of defining the story mission, character, plot and conclusion for a successful story

Topics covered:

Creating a story mission
Defining the story characters
Creating a story outline

5Step three: Ideating

Ideation is about taking your story arc and giving it intersectionality (several layers from several angles)

Topics covered:

Ideation as a great tool to tell stories
Brainstorming sessions and ideas
Using the SCAMPER brainstorming tool

6Step four: Prototype

Creating low cost, low effort story concepts

Topics covered:

Learning to create story concepts
Prototyping story lines
Identifying the best prototypes by using the Napkin Pitch model

7Step five: Test

Learn to benchmark your storytelling

Topics covered:

Success indicators in storytelling
How to fail with a story

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Purchasing Storytelling – ConversionXL, Miri Rodriguez course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.

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