Name: Smart Paid Traffic 2022 - Molly Pittman
Brand: Molly Pittman
Availability: InStock

Original price was: $1,497.00.Current price is: $369.00.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Category: Internet Marketing Tag: Smart Paid Traffic 2022 , Molly Pittman

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Smart Paid Traffic 2022 – Molly Pittman

UPDATED FOR 2022

Smart Paid Traffic:

Learn how to grow any business with Facebook ads.

Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

*Recorded from Train My Traffic Person’s most recent live semester (Spring 2022).

Here is the structurethat I add to their paid traffic strategy to help improve their results:

My 9-step Traffic System
STEP 1:Setting the Strategy to make sure you know what success looks like and the pathway there
STEP 2:Crafting the Offer so customers are excited to get your product (and give you money).
STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
STEP 6:Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
STEP 7: Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
STEP 8:Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.

And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

(Based on the 2022 Spring semester of Molly’s TMTP mentorship.)

Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

Explore the full course outline:

SESSION 1

Setting the Strategy

Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

SESSION 2

Crafting the Offer

The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

SESSION 3

Defining the Who & Why

Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

SESSION 4

Ideating Campaign Assets

In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

SESSION 5

Creating Campaign Assets

The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

SESSION 6

Building & Launching the Campaign

Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

SESSION 7

Analyzing the Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 14.

SESSION 8

Optimize the Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

SESSION 9

Scaling the Campaign

Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

SESSION 10

Retargeting

Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

SESSION 11

Scaling to Google & YouTube

Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

SESSION 12

How to Succeed as a Media Buyer

Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

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