Project Verum Ecom Foundations by John Yoon

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What is Project Verum: Ecom Foundations?

Project Verum: Ecom Foundations is a complete dropshipping blueprint based on over $10m+ of Facebook Ad spend, 3 years of experience in eCommerce, and methods tested across 50+ stores. It’s a course that provides you with an A-Z approach of building a successful one-product dropshipping store, while scaling it to the moon and back. It’s also packed with information containing topics nobody ever really talks about, like customer support and systems development.

In short:

It’s the last dropshipping course you’ll ever need. And it’s just $99.

Course Curriculum

Module #1: Welcome

• 1.0 – Introduction(3:36)
• 1.1 – Private Facebook Group(0:32)
• 1.2 – Mindset & Motivation(3:59)
• 1.3 – Legal Disclaimer
• 1.4 – Affiliate Disclosure(0:41)
• 1.5 – Become A Course Affiliate(0:53)

Module #2: Product Selection

• 2.0 – Introduction(4:01)
• 2.1 – Product Research – Free Method(19:18)
• 2.2 – Product Research – Paid Method(38:14)
• 2.3 – Product Selection During Quarantine(12:33)

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Module #3: Store Design & Setup

• 3.0 – Introduction(1:15)
• 3.1 – Gmail Signup(0:42)
• 3.2 – Shopify Store Signup(1:02)
• 3.3 – Buying A Store Domain(0:52)
• 3.4 – Shopify Domain Integration(1:25)
• 3.5 – Creating A Custom Email(2:52)
• 3.6 – Oberlo Setup(10:08)
• 3.7 – Copywriting 101(18:25)
• 3.8 – Winning Landing Page Images(10:18)
• 3.9 – Creating Logos & Favicons(6:18)
• 3.10 – Photoshop 101(31:18)
• 3.11 – Creating Homepage Banner(3:35)
• 3.12 – Debut Theme Setup(36:02)
• 3.13 – Turbo Theme Setup(45:08)
• 3.14 – Shopify Preferences(15:14)
• 3.15 – Loox Setup(9:02)
• 3.16 – Order Tracking Page Setup(3:58)
• 3.17 – Upsell Setup (Zipify OCU)(20:33)
• 3.18 – Facebook Video Ad Creation(15:14)
• 3.19 – FB Pixel Setup(7:39)
• 3.20 – Image Optimizer(3:12)
• 3.21 – Email Marketing Part #1: Introduction(9:46)
• 3.22 – Email Marketing Part #2: Klaviyo Setup(20:28)
• 3.23 – Email Marketing Part #3, Intro To Flows: Automating Profit Production(3:51)
• 3.24 – Email Marketing Part #4: Flows & Automating Your Email Strategy(14:21)
• 3.25 – Email Marketing Part #5: Customer Acquisition Flow(18:00)
• 3.26 – Email Marketing Part #6: Cart Recovery Flow(13:34)
• 3.27 – Email Marketing Part #7: New Customer Nurture Flow(14:17)
• 3.28 – BONUS: DGS Summit Replay, John On Ad Creatives(3:05)
• 3.29 – BONUS: DGS Summit Replay, John On Successful Products(3:51)

Module #4: Facebook Ads Theory & Mechanics

• 4.0 – Introduction(0:58)
• 4.1 – Why Facebook Ads(4:02)
• 4.2 – The Facebook Machine Learning Algorithm(5:30)
• 4.3 – FB Pixel, Custom & Lookalike Audiences(4:29)
• 4.4 – Facebook Ads Hierarchy(9:16)
• 4.5 – Facebook Ads Manager 101(5:55)
• 4.6 – CBO Mechanics & Optimization(8:50)
• 4.7 – The Facebook Auction(6:08)
• 4.8 – Facebook Ad Inconsistencies & Learning Period(5:44)
• 4.9 – Facebook Ad Policies(16:41)

Module #5 – Facebook Ads Strategy

• 5.0 – Introduction(1:21)
• 5.1 – The Facebook Ads Strategy Overview(4:19)
• 5.2 – (Phase 1, Option #1): Low Budget Start(16:17)
• 5.3 – (Phase 1, Option #2): High Budget Start(4:15)
• 5.4 – Funnel Troubleshooting(10:57)
• 5.4(b) – Calculate profitable metrics using FunnelShoot(10:14)
• 5.5 – (Phase 2): Scaling Interests(7:15)
• 5.6 – Retargeting 101(7:13)
• 5.7 – (Phase 3): LLA Test & Scale(8:22)
• 5.8 – (Phase 4) Endgame(6:55)
• 5.9 – Ultra Method(10:15)
• 5.10 – (BONUS) Infinity Scale(14:08)

Module #6: Backend

• 6.0 – Introduction(1:33)
• 6.1 – Systems Mindset(5:49)
• 6.2 – Order Fulfillment(12:23)
• 6.3 – Finding A Private Supplier(9:24)
• 6.4 – Cash Flow & Basic Finance Management(10:53)
• 6.5 – Returns & Refund Policies(1:41)
• 6.6 – Integrating Ticket Management Software(15:20)
• 6.7 – Customer Support – An Overview(3:34)
• 6.8 – How To Hire Customer Support Agents(23:38)
• 6.9 – How To Train Customer Support Agents(14:35)
• 6.10 – Managing Your Customer Support Team(11:44)
• 6.11 – Dealing With Chargebacks(7:51)

Module #7: Instagram Influencer Marketing

• 7.0 – Introduction(2:13)
• 7.1 – Influencer Marketing 101(11:39)
• 7.2 – Instagram Profile Setup(4:06)
• 7.3 – Influencer Strategy Overview(1:50)
• 7.4 – Step #1: Finding & Researching Influencers(13:20)
• 7.5 – Step #2: Contacting Influencers & Building Trust(5:13)
• 7.6 – Step #3: Instagram Promotion Creative & Copy(8:32)
• 7.7 – Step #4: Negotiating Prices & Promotions(4:00)
• 7.8 – Step #5: Measuring Results & ROI(1:16)

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