Moz – SEO Bootcamps 2017

1. Keyword Research

This 2-hour class shows you how to find the best keywords and analyze your competition. Learn the best keyword research tools and SEO competitor analysis processes. There is something for everyone in this bootcamp.

• SEO Proficiency: Beginner
• Create a great list of keywords for your website
• Learn how to identify your primary SEO competitors
• Find opportunities to rank higher in search results

2. SEO Site Audits

Conducting a site audit is critical for anyone doing SEO. Understand how search engines view your site and what could be impacting your search rank position. Learn how to find and eliminate SEO penalties. This 2-hour class is great for all experience levels.

• SEO Proficiency Level: All levels
• Learn how to conduct a comprehensive site audit
• See professional tools used to analyze websites
• Understand the common factors that impact site performance

3. On-Page SEO

Are my pages optimized for SEO? Which pages should I optimize first? Answer these questions and more in this easy to understand 2-hour class. Learn how to prioritize SEO optimization tasks and the best practices professionals use to get the most out of each page.

• SEO Proficiency: Beginner
• Discover how search engines work
• Learn the most common factors that affect page rank
• See how to prioritize page optimization work

4. Link Building

What are backlinks? Why do they matter? Backlinks are one of the most important signals you can send to search engines. Sign up for this SEO course and learn essential off-page optimization strategies, tools, and tips.

• SEO Proficiency: Beginner to Intermediate
• Learn why inbound links are important
• See a step-by-step process for building backlinks
• Find out how to align backlinks with your site content

5. Reporting on SEO

Discover the best SEO reporting tools and performance benchmarks. This 2-hour course is great for both in-house marketers and agencies. Get SEO reporting templates for Moz Pro tools and Google Analytics. Start reporting SEO like a pro.

• SEO Proficiency Level: All Levels
• Learn the tools used by professionals to report on SEO
• Get a template report you can use with your projects
• Discover the most common reporting mistakes people make