Learn how to build links with digital PR – Digital PR Course

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Learn how to build links with digital PR – Digital PR Course

Course 1: Ideation and Creation

Ideas are fuelled by consumption, not creativity

• Ideas are the backbone of Digital PR, and make or break a campaign. Yet, while it’s considered to be the most difficult aspect, the investment in training to get better at it is often neglected.
• You may think you’re unable to come up with ideas because you’re not ‘creative’. When the truth is, you were just probably never taught how.
• Through examples, you’ll identify the patterns of successful campaigns, and learn the thought processes required to come up with more ideas, and better ideas that work.

Ideation and Creation Modules

1. Introduction

Learn everything you need to know before you start building links with Digital PR. Like, wtf is digital PR, how does it differ from regular ole PR, and why the heck are we all so obsessed with links anyway?

2. Going Viral

We’ll be going through examples of campaigns that went so global that even your mum was talking about them. We’ll break them down and take them apart to reveal the ‘formula’ that makes stories go viral.

3. Coming Up With Campaign Ideas

Ideas are fuelled by consumption, not creativity. Through countless examples, you’ll learn to identify patterns that make a campaign work and the thought processes required to conceive your own ideas.

4. Campaign Formats

You’ll get an overview of how to execute five tried and tested campaign types or formats that agencies regularly use to score their client’s those sweet sweet links.

Course 2: The Digital PR Course

The full end-to-end course covering ideation, creation, prospecting, press releases, pitching and more.

• Once you’ve got your campaign idea nailed and created, digital PR becomes a set of straightforward processes that basically anyone can follow.
• You’ll learn the tips and tricks to identify journalists and publications who are likely to cover your story, without the need for pricey media databases.
• You’ll be armed with templates and tools to ensure your story gets cut through and attention in a journalist’s ever-increasingly crowded inbox.

The Digital PR Course Modules

Get everything included in the ideation and creation course, plus the following modules which are due to be released in November.

5. Campaign Optimisation (November Release)

You’ll learn the minor tweaks you can make to your campaign that’ll increase the odds of securing links, boost SEO effectiveness, and provide efficiencies that’ll help when it comes to writing your press release and pitching.

6. Creating Your Media List (November Release)

Learn the techniques to discover writers that will cover your story without the need for journo relationships, and how to obtain the contact details of journalists without spending on pricey media databases.

7. Writing Your Press Release (November Release)

Get inside the mind of a journalist to understand how they think, work and write, and with this knowledge employ digital marketing principles and psychological hacks to create a press release that delivers.

8. Pitching Your Story (November Release)

Learn the tools to easily tailor and personalise your release to be sent to hundreds of journalists. You’ll be guided through what to say, when to outreach and what to expect, and I share my personal tips to grab journalists’ attention.

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Let’s get things started! We will go with you!

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