Kaye Putnam – Magician Type

Here’s what you’ll learn:

• How your brand archetype makes people feel, and what keeps them coming back time and time again.
• The strengths and weaknesses of your brand archetype, and how to use your individual subtype to best suit your endeavors.
• The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.
• How to identify other brands who share the same archetype, and how to gauge success.
• The types of original content most beneficial to your business (and the best ways to share).
• Fool-proof design tips to make your brand stand out for the *right* reasons.

Making the next move can be scary, but I’ve got you covered with a step-by-step workbook, never-before-seen content, and personalized video lectures.

Course Curriculum

Magician Type
Welcome

Orientation & Workbook Download (4:36)

Optional 30-Minute Strategy Session

Archetype Foundation

About Your Type (6:43)

Subtypes & Evolution (11:31)

Worldview (9:31)

Arch-nemesis (9:08)

Inspiration & Examples

Big Brands (7:55)

People (4:54)

Storytelling & Messaging

Voice & Words (6:34)

Stories & Content (11:41)

Brand Visuals

Design (7:31)

Images (5:59)

Use Your Archetype in YOUR Business

Themes & Metaphors (7:13)

Business Decisions (7:22)

*More* Magician Inspiration

Website Examples

Video Examples

Content Examples

‘TypeQuest Examples

Additional Resources

Archetype Training PDF

Bonus #1: The About Page Formula

Bonus #2: C.R.E.A.T.E. Your Mindset

Bonus #3: Archetypes & Video

Blending Archetypes (89:11)

Photo + Video Training (100:10)

TypeWriter Workshop (87:34)

Type-Based Marketing (94:50)

Share your course feedback & ideas!