Jake Larsen – Video Power Marketing

What You’ll Learn

Foundation of Success

• Learn our YouTube Ads ROI Blueprint
• Identify Desired Results, Product Offer & Audience
• Conduct Targeted Research (Get inside the head of your audience)

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  Get Jake Larsen – Video Power Marketing at the Utralist

Creating Videos That Move People

• Our Video Ad Formula to Capture Attention, Drives Traffic and Get Conversions
• How to Shoot Simple & Effective Videos
• Which types of videos to create for your audience

YouTube Channel Setup / Optimization

• The Best Way to Setup & Optimize Your YouTube Channel.
• Associate your Website and Link to Adwords
• How to Optimize Your Video Ads

Adwords Account Setup

• How to Link YouTube Channel and Analytics Account
• How to Setup Conversion Tracking to Track Performance
• How to Create Remarketing List

TrueView Campaign Setup & Organization

• Best Way to Setup and Structure Your Video Campaigns & Target Groups
• Which types of Targeting to use for specific Video Ads
• How to Best Setup In-Stream & In-Display Video Ads

TrueView Campaign Optimization

• Know which metrics to measure and adjust to improve performance.
• How to optimize ads and targets to get conversions fast
• How to scale ad spend while maintaining cost per conversion