International SEO Fundamentals – David Booth

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Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows howto measure results via a number of SEO-specific tools, as well as Google Analytics.

Topics include:

• Explain why backlinks are so important in both domestic and international SEO.
• Name three countries that have search engines that are more popular locally than Google.
• Determine the purpose of a content delivery network.
• Identify how UTF-8 encoding helps with searches in different languages.
• Recognize situations in which meta tags are useful.
• Apply helpful strategies to increase traffic to your websites.

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