Email Marketing – Jessica Best

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Start getting 20x returns from email marketing

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

Online course:

Email marketing: basics to best-in-class

By Jessica Best, Vice President Data-Driven Marketing @ Barkley

Course length: 4h 00min

What if each email you sent earned you a 2000% return on investment?

Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest.

That is, if you do it right. This course will teach you how.

In just 4 sessions, you’ll be able to…

• Optimize your email list growth to grow your revenue from email.
• Improve your email content to grow your return on email investment.
• Turn your email program into data-driven marketing machine that drives results.
• Avoid errors that email marketers often (still) make.

This course will help you grow your email marketing program to the next level

Do you know how much revenue you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be

You will:

• discover how to grow a large subscriber base fast,
• get the latest info in content and creative that works,
• learn how to make your email marketing totally data-driven.

So you can finally start earning that $20-to-$1 return on investment.

This course is right for you if…

• Create the strategy, content, or send schedule for your company’s email marketing campaigns
• Haven’t had any formal training in email marketing but still lead the charge for your company
• Have been doing email marketing for years but suspect you aren’t getting a $20+ return on investment
• Haven’t dipped much into email marketing

This course is probably not for you if…

• You’re already doing 10-point email journeys based on data from multiple sources/databases
• You want to scrape email addresses off the internet and send them every email you possibly can

Skills you should have before taking this course

• Basic marketing knowledge — academic or experience — isn’t required but will help, since we’ll apply many known principles of marketing to email marketing specifically
• This course will offer a “running start” for those new to the field, but each class will contain something that even a practitioner of email marketing can learn from!

Your full course curriculum

EMAIL MARKETING

1Email Marketing Basics: The Good, the Bad & the WOW!

5 things you should always do in email marketing and 5 things you should never do. (Plus some killer examples to borrow from!)

Topics covered:

• Maximize your email marketing by avoiding the spam folder
• Optimize your email content for all devices and accessibility settings so each email can help earn you responses
• Know the law so you don’t fall prey to it accidentally in today’s privacy-focused world

2How to Optimize Your Email Marketing List Growth

3Optimizing Email Marketing Copy & Design

4Using Data to Drive Email Marketing Relevance and Results

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

• World’s leading practitioners teaching you their best stuff.
• 50+ online courses on all things data-driven marketing
• New courses added every single month

Sign up for CXL Institute and get access to

• 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
• 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL Institute guarantee:

• 7-day no questions asked money back period
• You can immediately apply learnings and improve your results.

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