Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhD

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Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhDGet advanced level skills in digital psychology and persuasion.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

• Increase online sales by using behavioral psychology, persuasion and neuromarketing
• Stay ahead of the curve with expert-curated lessons backed by research
• Learn from the best: taught by hand-picked industry practitioners and academic scholars
• We’ll help you get a job once you graduate

Time to complete minidegree (approximation): 56h 11min

What is a Minidegree program?Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.

• Boost the persuasiveness of your copy and design
• Learn to understand your customer’s mindset and needs
• Build habits, increase loyalty, and elicit emotional responses
• Direct attention and catalyze action with cues and triggers
• Integrate psychological tactics with your conversion optimization efforts

In this extensive certification program by CXL, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

3 cumulative tracks, total of 56h 11min of videos & study material – designed to make you more persuasive.

Minidegrees are essentially collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in digital psychology.

1. Psychology Foundations

How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?

Throughout Track One, we explore the psychological principles that drive human behavior and attempt to answer these questions.

2. Neuromarketing & persuasion models

Throughout track 2, neuromarketing, behavioral science and conversion experts will share the tools and frameworks necessary to evolve your marketing strategy. Roger Dooley will explain how the fast-growing discipline of Neuromarketing emphasizes how to appeal to the largely untapped, nonconscious brain. André Morys will show you how the human brain really works, and how you can leverage that knowledge to increase sales and conversions. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel.

By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.

3. Applied behavioral psychology

Now that we have an understanding of these theories, let’s put them into action

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