Copy Class – Kelsey Formost

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Copy Class – Kelsey Formost

LEARN HOW TO WRITE ANYTHING FOR YOUR BUSINESS
(THAT ACTUALLY CONVERTS!),
EVEN IF YOU’RE “NOT A WRITER”

Save thousands of dollars a year by learning to write your own high-converting copy in my signature course, Copy Class!

In Copy Class, you’ll learn:

COPYWRITING 101

all the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)

YOUR IDEAL AUDIENCE

Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)

HIGH-CONVERTING WEBSITE WORDS

The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)

HOW TO WRITE KICKASS EMAILS

that connect & convert (and have people looking forward to seeing you name in their inbox!)

What to expect 

I’ve distilled all the MOST RELEVANT & HELPFUL information from over $8000 worth of fancy professional copywriting courses into an easy-to-understand class you can take at your own pace.
EACH OF THE 4 MODULES CONTAINS:

A video of me introducing the module & talking you through what you’ll learn

Value-packed video & slideshow lessons (that don’t suck)

A PDF transcript (in case you learn best by reading)

Fill-in-the-blank templates & real-world examples

Helpful (non-intimidating) worksheets

How to write anything for your business…

Copy Class was created with the non-writer in mind. You don’t even need to like writing to get a TON of value out of this course.

This course was LITERALLY designed for those who feel intimidated or overwhelmed by the idea of writing.

This is not your typical copywriting class full of technical jargon and advanced techniques. This is simple, step-by-step guidance on how to write anything for your business.

MODULE ONE

COPYWRITING 101”. (30 MINS TOTAL) WE’RE COVERING ALL THE BASICS

Exactly what copywriting is (and why it’s different than just plain ol’ writing)

The philosophy behind why copywriting works
How to write from your ideal customer’s mentality
The ONE goal of all copywriting

How to earn your readers’ trust using copy

MODULE TWO

How to figure out EXACTLY who you’re writing for.

How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer

PLUS: My favorite Writer’s Block Busters if you feel stuck!

MODULE THREE

The step-by-step process of writing a website that sells

Creating and understanding your unique value proposition

The importance of having site and page goals & how to set them

How to write headlines & sub-headlines that convert

How to easily write body copy without getting intimidated

Finally- easy design tips that will make your site a pleasure to read!

MODULE FOUR

Why email should be your business’ #1 priority

How to create the perfect opt-in so people are excited to join your list

The 3 kinds of emails you NEED to have for your business

How to write irresistible “omg-I-have-to-click” subject lines

My foolproof “High Five” method for writing drip campaigns

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