Complete Guide to Writing Marketing Plans

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In this course you will learn to write a good and complete marketing plan for your business. Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business.

Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously.

In this course I teach you how to organize your ideas, and create a good plan of action for promoting your business before starting your company so that you can plan ahead, and have time to research which strategies will actually work for your business to get clients.

Stop wasting time randomly posting on Facebook and Twitter, and stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional marketing plan, and create the foundation for growth and success.

Note: In this marketing course I share my own marketing plans and walk you through different avenues of marketing including my own strategies as an example. This is strictly for educational purposes and not for promotional purposes.

What kinds of businesses be promoted with the strategies in this marketing plan course?

With the strategies and outlines in this marketing plan course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Who is the target audience?

• Marketing professionals
• This course is for people planning a business
• Entrepreneurs
• Small business owners struggling with marketing

Course Curriculum

Course Introduction

• Course Introduction (1:17)

Marketing Plan Basics

• What is a marketing plan? (1:19)
• Common mistakes in marketing plans (2:05)
• What makes a GOOD marketing plan (3:07)
• Why marketing plans are important (2:30)

What Your Marketing Plan Should Consist Of

• Introduction and executive summary (1:11)
• Business details (2:07)
• Mission statement (1:27)
• Products (1:29)
• Services (1:19)
• Free content (1:25)
• UVP (unique value proposition) (0:40)
• Differentiation or UVP: how your business is unique? (6:07)
• Market positioning (0:01)
• Target market (5:01)
• Target market part 2 (4:37)
• Demographics (4:07)
• Psychographics (4:16)
• Customer avatar (1:49)
• Market Needs (1:50)
• Market trends (2:10)
• Market growth (1:56)
• S.W.O.T analysis (4:10)
• Budget and resources (2:39)
• Pricing and discounting promotional strategies (3:37)
• How to identify your ideal customer avatar (2:49)
• Branding strategy (3:18)
• Competitive analysis (6:16)
• Marketing strategy (3:21)
• Sales plan (1:55)
• Advertising plan (2:22)
• Detailed breakdown of every marketing initiative and budgeting (4:50)
• Customer retention strategy (5:58)
• Strategy to maximize business referrals (1:24)
• Strategy to maximize social referrals (1:51)
• KPI (Key performance indicators) (3:52)
• Financial goals (1:01)
• Costs and marketing spending projections (2:08)
• Breakeven analysis (1:37)
• Additional optional sections – regional projections (1:14)

Marketing Plan Templates and a Case Study

• Marketing Plan Templates and a Case Study (3:28)

Specific Marketing Plan Examples

• Two sentence marketing plan (3:13)
• Company and strategies overview (3:57)
• Plan for an e-commerce product (4:12)
• Agency or services (marketing, web development, design) (5:25)
• Local business (3:37)
• Marketing plan for a blog (3:05)
• Innovative product or website (2:48)
• Platforms and big websites (3:43)
• Self-branded business (4:22)
• Affiliate business (3:46)

Real Examples: Marketing Plan Creation

• Introduction (0:47)
• High level overview (3:30)
• My approach to those 3 elements (3:53)
• Walkthrough of how I grew my YouTube channel – the strategy (4:14)
• My approach to SEO (3:46)
• How I sell on e-commerce platforms (7:54)
• My time horizons, deadlines and approximations (5:09)
• My budget (6:11)
• One more point about budgeting marketing and tax write-offs (1:05)
• B2B Company (3:52)
• Local business (3:37)
• Product quality as vital part of the marketing pan (2:34)

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