Writing a Marketing Plan – Drew Boyd

No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan. This course helps anyone—from marketing professionals to small business owners—write effective marketing plans. Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical implementation. Instructor Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.

Topics include:

• Preparing your team and data
• Writing the strategy and tactical sections
• Writing a market analysis
• Writing the product or service analysis
• Writing the product or service plan
• Writing the promo plan
• Writing the implementation plan

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