Warren Knight – Blogging Mastery

Module 1: Blogging Business Plan & Sharing Your Content

• Who are you
• Who are your customers
• What do you want to get from your blog
• Setting S.M.A.R.T goals & KPIs
• How-to define your target audience + target customer template
• Posting on Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn
• Best Practice
• Best times of day
• Social media image size guide (bonus)
• How to use automation to save time

Module 2: Perfecting Your Tone Of Voice & Search Engine Optimisation

• Why content matters in the digital age
• How-to talk to your niche target audience
• Blogging etiquette
• How to design the right style, tone and content to reach your customer
• Deciding what type of blog works for you and your business
• Understanding your niche keywords
• Designing the meta data, description and advanced SEO for image Alt tags 
• Effective use of SEO plugins
• How to be found on page 1 of google
• How to get people to link to your website

Module 3: Preparing Content & Generating Leads

• Common terminology used in blogging
• Researching content for ideas and to get inspiration 
• Blog planning preparation template
• How to design images, GIFs, videos and presentations to embed into your blog
• 30 x Image blogging ideas for beginners
• The different types of content upgrades
• How to get a visitor to sign up to your newsletter
• The best practices for getting sign-ups to your newsletter
• Signup forms
• The only two ways to make money from blogging

Module 4: Formatting & Syndicating Your Content

• The different types of blogging
• Headline analyser tool 
• Blog structure template
• Blog topic generator tool 
• Adding Social Media Icons
• Posting your articles on LinkedIn 
• Posting your articles Facebook 
• Finding niche websites to post your articles
• 10 websites to post your articles on today

Module 5: Publishing Your Content & Becoming A Guest Blogger

• Uploading images, and written content to blogging platform
• Hyperlinking your content
• Search Engine Optimisation
• Social Media Icons
• Publishing your blog to be visible online & finding your blog on Google
• How & When to identify and approach potential collaborators
• How to find a website to be a guest contributor
• Email template to ask to be a guest blogger
• The difference between an article on your website and being a guest blogger

Bonus Content:

• 99 high resolution stock free images
• 50 Blog Ideas Cheat Sheet
• Image Blogging Template
• Blogging Business Template
• Target Customer Template
• 5 free professional image design tools
• Image blogging ideas cheat sheet 
• Brand Style Guide
• How to analyse and measure the success of your blog + social media dashboard
• 90 day content planning template
• Content strategy blueprint 
• Listening & monitoring of blogs, comments, social updates – template
• 20 ways to engage your audience (eg contests, polls, facilitating social shares, etc) cheat sheet
• 99 high resolution stock free images
• Email to be a guest blogger template
• Social media image size guide