Vlogging for Business – Jem Schofield

Many individuals and companies are now creating ongoing vlog which are video blogs offering educational or informational content that increases brand awareness and helps the vlogger connect to a potentially growing audience. While certain vlogs focus on a person's daily or weekly life, there are many vlogs th< focus on a specific area, such as filmmaking, graphic design, or technology. Rather than vlogging to attract a high volume of subscribers, instead you can aspire to establish a clear, consiste voice and deliver valuable content as a vlogger. This can be accomplished with planning and a technical and creative understanding of what it takes to produce a vlog.

In this course, Jem Schofield of theC47 breaks down the planning, production, post production, equipment, and distributic of an ongoing vlog for your company, business, or creative endeavor. Jem explains how to select the right subject matter, pick a vlogging camera, and shoot your vlog. Plus, he goes over helpful post production and delivery strategies, including editing and integrating branding assets. Jem shows all of this by walkinc through the process with a business owner, Steven Soria of Mai* Smith Leather Company.

Topics include:

• Choosing what your vlog is about
• Determining audience, length, and frequency
• Picking your vlogging camera
• Preparing to shoot your vlog
• Shooting your vlog
• Integrating branding assets
• Using music within a vlog
• Preparing and uploading your vlog

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