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Description
Vision Labs – The Lab
Know Exactly What Drives Your Business – Without Relying on Guesswork or Gut-Feel!
UNLIMITED ACCESS WHEN YOU JOIN THE LAB!
Complete Vision Lab Tracking and Analytics Google Stack Training Suite
Foresight Tracking Framework
Quarterly Done-With-You Sprints
Action Path Tracking Playbooks
How To Present Your Data!
370+ Step-By-Step Training Videos
Monthly Training & Support Calls
Member’s Only Slack Support Channel
Yes, I Want to Become a Tracking and Analytics Expert!
I’m Ready to Join The Lab and follow the 5-Step Process!
Follow The Lab 5-Step Process
Step 1
The Strategic Roadmap
Step 2
Learn the Tools
Step 3
Develop Your Skills
Step 4
Seek Guidance
Step 5
Stay Cutting Edge
Sign up to acquire new skills, stay to master them!
Meet Your Instructors – JJ & Stockton!
Founder and Head of Client Strategy at VisionLab – a Data & Analytics Premium Agency.
We help businesses build their data pipelines and make sense of their data.
We’ve also presented at many high-level conferences & masterminds including Jeff Walker’s Mastermind Event, Measure Summit 2022, Measure Summit 2023 & the Elevar Summit 2023.
Why We Created The Lab
There’s many great beginner courses on how to get started using popular analytic tools like GA4 or Google Tag manager.
These trainings get you familiar with the basics but are often taught in isolation and lack the practicality of how to use them in the real world… and more importantly how they fit into your overall tracking and analytics strategy.
Without having an overall strategy, focusing on just one tool is like having a hammer and thinking you’re ready to build a skyscraper.
The Lab takes you behind-the-scenes and shows NOT just how to use all the tools but how to capture, store, analyze & present meaningful insights that captures stakeholder’s attention & drives action!
What you’ll discover inside The Lab…
The 5 Step Process to Tracking & Analytics Mastery
Step 1: The Strategic Roadmap
Take a deep dive into the Foresight System so you know what to measure and why… it’s not enough to just set up tracking… you need to plan how to gather data so that it provides insights and drives action.
Step 2: Learn the Tools
Our preferred tools are part of the Google Marketing Stack. We like these tools because they’re either inexpensive or free and can scale with your business.
Google Marketing Tools include Google Tag Manager, GA4, Server Side Tag Manager, GoogleSheets, Big Query and Looker Studio.
Step 3: Develop Your Skills
Follow along as we walk you through common tracking setups. Create your own data pipelines and dashboards. Save time and effort by using our templates and coding hacks.
Step 4: Seek Guidance
At some point you’re going to have questions. Don’t worry, we’ve got your back. With access to our community Slack Channel & Monthly Group Calls you can overcome any challenge that comes your way.
Step 5: Stay Cutting Edge
Look over our shoulder as we share what’s working in our agency… including case studies, masterclasses, sprints, latest tools and how we incorporate Artificial Intelligence (AI) into our workflows.
Here’s where to start
Step 1. Introducing the Foresight System
Measurement with Purpose!
Join Now and Get Instant Access to ALL these Amazing Trainings
The Strategic Roadmap
The Foresight System (Value: $147)
- Front End System
- Back End System
✓ Set yourself up for success by knowing what to measure and why.
Learn the Tools – The Foundational Trainings
Google Stack Training (Value: $497)
- Google Tag Manager
- Google Analytics 4 (GA4)
- Big Query
- Server Side Tag Manager
- GoogleSheets
- Looker Studio
✓ Get familiar with the Google Marketing Stack to capture, store, analyze and present your data.
✓ Take back control with Server Side Tag Manager.
Develop Your Skills – Action Paths
Tracking Playbooks (Value: $447)
- UTMs
- Shopify Tracking
- WooCommerce
- Thrive Cart
- Facebook Ads Dashboard
- Google Ads Dashboard
- GA4 Dashboard
- Gathering Data using APIs
✓ How to track any link with UTMs
✓ How to set up tracking in popular eCommerce platforms including Shopify, WooCommerce and Thrive Cart.
✓ Copy-n-paste Javascripts & SQL Queries to save you time.
✓ How to combine multiple data sources into the one report.
How to Present Your Data (Value: $194)
- Dashboard Design Mastery
- Looker Studio Dashboards & Templates
- Analytics Canvas
✓ How to build impactful dashboards stakeholders not only love but want to use.
✓ Plug-n-play dashboard templates.
Working With Clients (Value: $147)
- Client Communication Strategy
- Value Delivery Strategy
✓ Strategies for keeping your clients happy.
Guidance and Support
(Value: Priceless!)
- Community Slack Channel
- Monthly Group Calls
✓ Troubleshoot issues you’re experiencing.
✓ Receive guidance for how to perform future projects.
Staying Cutting Edge
(Value: Priceless!)
- Case Studies, Masterclass, Sprints, New Tools, AI, etc…
✓ Stay Cutting Edge and see what we’re working right now!
Who’s The Lab for?
Who’s The Lab not for?
The Lab is not the best fit for a brand new beginner who is completely new to this field. Our community tends engage in more high-level conversations. You don’t have to be an expert but we recommend some familiarity with GA4 and GTM before joining.
Here’s Everything You Get When You Join The Lab!
Gain powerful insights into your sales funnels/eCommerce store that drive smart informed decisions based on data and not guess-work!
Know where your best customers are coming from and what they’re worth!
Pinpoint key areas in your sales process that offer the greatest potential to significantly boost sales!
In a field known for being dry and dull… enjoy expert cutting-edge tuition that’s fun and easy-to-understand… from instructors who love to share and teach.
Avoid the fluff with trainings showing you exactly what to do so you can hit the ground running!
Receive expert guidance to get the job done quickly & correctly saving you time and effort.
Attract larger clients and exceed expectations with your new level of expertise and skills!
- Foresight Tracking Framework… (Value: $147)
- Google Stack Training Suite… (Value: $497)
- Action Path Tracking Playbooks… (Value: $447)
- How To Present Your Data… (Value: $194)
- Monthly Live Calls… (Value: $1182/yr)
- Member’s Only Slack Channel… (Value: $2997/yr)
- Free Access to Quarterly Sprints… ($3988/yr)
Total Value: $9452.00
Courses Included in The Lab
Google Looker Studio Foundations
Understand how to use Looker Studio & execute amazing flows of data, features & reporting structures.
Modules:
| – | Your Value Strategy |
| – | Basic Reporting |
| – | Advanced Features |
| – | Custom Visualizations |
Google Big Query Foundations
Practical Looker course for beginners that want to quickly get up to speed with Looker and LookML..
Modules:
| – | Getting Started with Google Cloud |
| – | Working with BigQuery Data |
| – | Common Functions & Flows |
| – | GA4 Data In BigQuery |
Value Delivery Strategy
How do you actually provide value using Data. Create bosses, clients, & teams that “Need You”
Modules:
| – | How Value is Made |
| – | The Value Ladder |
| – | Value Tools |
| – | Activate Value |
APIs to Automate & Report (Sheets Edition)
We dive deep into how to use APIs for your reporting. What is an API, how they work, where you can leverage automation.
Module:
| – | API Principles |
| – | Using Code “Mixed Analytics” |
| – | Using Tools “Power My Analytics” |
| – | GA4 API -> Sheets |
Google Analytics 4
A practical guide on how to nail your GA4 set up from Day 1, start leveling up your reporting and strategy of collecting “Actionable” data.
Module:
| – | Your GA4 Web Strategy |
| – | Start Fast & Adjust Quickly |
| – | Customize to WIN |
| – | GA4 User Interface |
| – | GA4 Explore Reports |
| – | GA4 Advanced Priorities |
Google Tag Manager
Ever wanted to manage all your tags in one location? Or simplify your set ups using variables? GTM is the place to do it.
Module:
| – | Quick Wins In GTM |
| – | Overview of “Tagging” |
| – | How “Tags” Work |
| – | How “Triggers” Work |
| – | Utilizing “Variables” |
| – | Conversion Tracking !Important!!!! |
| – | More Advanced Use Cases |
Server-Side Google Tag Manager
Master Server Side Tagging & set up Facebook Conversions API, send data direct to BigQuery & enable your full control.
Module:
| – | Overview of Server Side Tagging Is | |
| – | SSGTM Basics (set up) | |
| – | Facebook Conversion API (set up) | |
| – | Google Ads (Set up) | |
| – | Other Applications | |
| – | Advanced Uses |
Foresight System Front End Tracking
How to structure your data collection in a hyper-actionable way that allows you to take action (Vertically & horizontally)
Module:
| – | The Overall Strategy |
| – | Doing It (Action Build) |
| – | Lead Tracking |
| – | Offer Tracking |
Foresight System: Back-end Tracking
Turning leads into revenue is the goal, but is your strategy working? This system tags every lead & builds your revenue.
Module:
| – | The Big Glorious Strategy |
| – | How to Handle Leads |
| – | Working With Transactions |
| – | Joining Leads & Transactions |
| – | Looker Studio Reporting |
| – | Resources |
Stake-Holder Management Strategy
Agencies, consultants, & in-house teams that need buy-in from a boss or force driver… how do you do this?
Module:
| – | Understanding Values |
| – | Communication Levels |
| – | Applications & real-world examples |
UTM Training – A hyper applicable strategy
Build an organizational UTM strategy that “doesn’t break” and is “idiot proof”
Module:
| – | Understanding URLs & Parameters |
| – | Dynamic UTMs & Paid Media |
| – | Other Considerations |
| – | Templates & More |
Shopify Tracking – Tagging & Advanced Tactics
Shopify is “Standard” but can be a pain to manage. We uncover the nuances behind Shopify Tagging.
Module:
| – | Manage the “Data Layer” |
| – | Build & Send Destinations |
| – | Using Elevar (recommended) |
| – | Advanced Applications |
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