Video Strategy Academy – Trena Little

Video Strategy Academy – VIP

Leverage your content + build authority + scale your business with video you’re proud of.

Course Curriculum

WATCH THIS FIRST!

• How This Program Works (5:27)
• How To Get Your Money's Worth! (9:18)
• Your 90 Day Breakdown
• 30 Days to YouTube

The Foundation

• Niching to GROW (8:36)
• Get YouTube To LOVE You (7:22)
• Know Your Value and Know Your Viewer (8:45)
• Types Of Videos Every Channel Must Have (3:37)

The Strategy

• Under Standing YouTube Traffic Sources (3:15)
• Implementing a YouTube Growth Strategy (7:08)
• Implementing A Business Growth Strategy on YouTube (7:04)
• Using YouTube During Your Launch (6:48)
• How To LAUNCH Your YouTube Channel (3:58)

The Experience

• Setting Up Your Channel For Success (0:51)
• Making Your Channel Look Professional (7:29)
• Customize Your Channel Homepage (10:25)
• Creating Your Channel Trailer (3:04)
• About Section And Banner Links (2:49)
• Channel Settings (1:24)
• Description Box Defaults (5:09)
• Channel Defaults Setup (8:48)
• Claim Custom URL (1:52)

The Tactics

• Getting Started With Your Tactics (2:17)
• How Long And How Much (6:11)
• Research for Video Ideas (31:04)
• Researching Your Content Plan (34:34)
• Creating Your Content Plan (3:28)

Get Video Strategy Academy – Trena Little, Only Price $147

The Video

• How To Script Your Videos (9:16)
• Equipment Run Through (13:03)
• Setting Up Your Equipment (7:37)
• My Video Batch Day (4:47)
• Delivering Your Content On Camera (3:26)
• Getting Thumbnail Photos (2:45)
• Finding YOUR Confidence To Show Up On Video (6:18)

The Editing Process

• Editing Software Options (5:48)
• Ways To Make More Engaging Videos (4:31)
• Editing In Camtasia (5:34)
• Make Your Own End Card (3:10)
• Extra's For Your Videos (6:52)
• Finding Music For Your Videos (5:17)
• Editing in iMovie (22:48)

The Optimization Strategy

• Optimization Routine (11:30)
• How To Make Thumbnails (18:13)
• Anding End Screens And Cards (4:55)
• Adding Captions To Videos (6:58)

The Promotion Strategy

• Start Promoting Your Video! (3:29)
• Schedule Your YouTube Videos (3:44)
• Embed Your Video in a Squarespace Blog Post (2:29)
• Embed Your Videos in a ConvertKit Newsletter (3:58)

Analyzing The Strategy

• Time To Understand Your YouTube Data (3:10)
• Studio Overview (8:15)
• Analytic Overview (23:07)
• Top 3 Analytics (10:29)
• Metrics To Reach Your Goals (5:24)
• Monthly Channel Audit (23:01)

Next Steps

• Take Your Channel To The Next Level With Playlists (3:06)
• How To Create Playlists (5:40)
• Collaborating with Others On YouTube (6:30)

VIDEO MULTIPLIER FORMULA – Using Instagram Video

• What Videos Work Best For The Feed (3:27)
• What Videos Work Best For Stories (5:04)
• What Videos Work Best For IG TV (6:22)
• How To Edit Videos For The Feed (10:13)
• How To Edit Videos For Stories (14:07)
• Apps To Make Your Stories Even Better (11:44)
• How To Edit Videos For IG TV (4:35)
• How To Upload IG TV Episodes (2:16)
• How To Create A Cover Photo For IG TV Episodes (3:13)
• Instagram Video Templates (2:05)

VIDEO MULTIPLIER FORMULA – Using Facebook Video

• Facebook Video Best Practices (15:46)
• How To Edit Videos For Facebook (13:46)
• How To Upload And Schedule Videos To Facebook (4:48)
• Facebook Video Templates (2:35)

VIDEO MULTIPLIER FORMULA – Using Pinterest Video

• Pinterest Video Best Practices (2:36)
• How To Create A Graphic Video For Pinterest (3:26)
• How To Make A Video Pin On Pinterest (9:45)
• How To Upload A Video Pin To Pinterest (3:57)
• Pinterest Templates (2:05)

VIDEO MULTIPLIER FORMULA – Using Video On Other Platforms

• Twitter Video How Tos (3:22)
• LinkedIn Video How Tos (48:35)
• How To Share Your Videos In Email Newsletters Or Email Funnels (3:29)
• Creating GIFS From Your Videos (5:18)

BONUS – Setting Up An Editorial Calendar And Batching Your Videos

• Why You Need An Editorial Calendar (7:41)
• How To Set Up Your Editorial Calendar In Google Calendar (7:47)
• How You Can Start Batching – Everything You Need To Do In One Day (10:45)
• Organizing Your Content In Google Drive (2:31)
• Batch Day Checklist For Each Video

RESOURCES AND TOOLS

• Tools I Love!
• WorkSheets + Printables

BONUS: YouTube Workflow Blueprint

• Setting Up Your YouTube Workflow (10:13)
• How To Use Your YouTube Workflow in Asana
• How To Upload My Asana Workflow (4:03)
• Use TRELLO too! (1:14)
• Trello Basics (3:19)
• Adding people to your board (1:03)
• Difference between comments and description (2:03)
• Adding attachments (1:05)
• Color coding (2:22)
• Delete a card (0:37)
• Adding due dates (1:36)
• Change the board background (0:47)

BONUS: Launch A Digital Product training

• Launch A Digital Product training (36:14)

BONUS: Guest Expert Vault

• Jessica Rasdall – How to Add Speaking to Your Business (56:55)
• Tyler McCall Instagram Q&A (48:01)
• Vanessa Kynes – Getting Started with Pinterest (54:46)
• Alecia Walker – How to Turn YouTube Subscribers Into Customer with Your Welcome Sequence (35:36)
• Andrew from TubeBuddy – Learn to Get Started with TubeBuddy (60:11)
• Cassandra Thompson – Using LinkedIn to Boost Your Biz! (48:35)
• Haley Burkhead – Profit and Profitability (70:47)
• Steph Crowder- How to Plan Your Best Week Every Week! (49:24)
• Jess Paxon – Learn Your Brand Voice And Brand Messaging (44:29)
• Annie McCarty- Getting an Efficient Workflow Set Up in Your Business (48:49)
• Chris Emmer – Using Instagram Strategically (68:33)
• Claire Pelletreau: Facebook and Instagram Ads: Everything You Need to Know to Get Started (& Not Waste Tons of Money) (57:30)

BONUS: YouTube Branding Templates

• Create Your YouTube Thumbnail Templates (6:26)
• Create Your YouTube Channel Banner Templates (4:51)
• Create Your YouTube End Screen Templates (3:10)

Group Calls

• February 2020 Group Coaching (41:00)
• April 2020 Group Coaching (62:52)
• April 2020 Hot Seat (63:32)
• May 2020 Group Coaching (63:51)
• May 2020 Hot Seat (60:37)

Get Video Strategy Academy – Trena Little, Only Price $147

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