The biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it done

Recognize any of these? – Difficulty getting buy-in and budget from executives – Challenges demonstrating the value of SEO – Lacking confidence presenting SEO to the C-suite – Not getting the resources you need to get things done The #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge: “The top 5 challenges are all SEO resource and execution challenges” – source “The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” – source “43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” – source SEO fundamentally requires other teams to invest their resources in our projects, whether it’s the product, marketing or editorial team. This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.

For SEOs who want to be more effective