The Tribe Course

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Transform Your Knowledge & Influence

INTO RECURRING REVENUE

• More Stability
• Less Stress
• Greater Impact

If you’d like to create a steady stream of recurring revenue, based around what you already know, then reading this letter will become one of the best investments you can make in your business.

BUT FIRST, A WARNING

Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.

That’s why I’m thrilled you have an interest in TRIBE.

The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through a membership site, you instantly give your business a tremendous amount of stability.

This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.

As the former co-founder of WishList Member, the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites), I literally had the opportunity to interact with tens of thousands of membership site owners.

And during that time, I saw what worked and what didn’t work when it comes to building long-lasting, highly profitable membership sites.

That’s why I was hired by some of the world’s top thought leaders to help them do the same

And, I’ve not only been teaching it, but I’ve actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through all that, here is the most important discovery I can share with you…

With the right strategy…

It’s just as easy to make a recurring sale as it is

TO MAKE A ONE-TIME SALE

Here’s a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling “boxed software” and instead they now sell monthly memberships or subscriptions.

Other companies like Amazon and Google do it too.

Why did they make the move to subscriptions?

Because they realized that it was just as easy to make a recurring sale as it was to sell something one time. So instead of customers buying one time, the same customer will happily spend money with you every single month as long as they continue to get value.

And in the long haul, it was a more profitable, reliable and stable business model. Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.

Then there is the story of Blockbuster and Netflix. Blockbuster consciously chose to stay with their old outdated model. They chose to hope that customers would return to buy from them. However, Netflix built a business model that guaranteedcustomers would return month after month.
And look what happened…

In a 7 year period, Blockbuster went from $6 billion dollars a year in sales with 60,000 employees, to filing for bankruptcy. While during the same period, Netflix grew from a tiny startup to over $7 billion in sales per year with over 74 million monthly subscribers.
Old vs. New.

HOPE FOR SALES vs GUARANTEED MONTHLY SALES

That’s great for big companies but

WHAT ABOUT EVERYONE ELSE?

How do YOU guarantee sales month after month?

The answer… create a membership site for YOUR audience.

Let’s look at the facts.

Every year, there are businesses that you and I interact with every day, who are transitioning to a recurring model. In fact, take a minute right now and just think about the recurring subscriptions that you have right now in your life.

Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis. Subscriptions and memberships are the new way of doing business… and it’s now BIG business.

WHAT IF YOU  DON’T ADAPT?

We are in the midst of what I call,  “The Recurring Revolution”

Those that decide to stay with their “old school” business model of chasing one-time sales are finding it harder and harder to keep up. They continue to hope that their customers will come back and buy again. But you and I both know that “hope” is never a good business model.

Plus, with the one off transaction model, every month these companies are automatically starting at zero again. It’s like hitting the “reset” button on the 1st of the month. And without some kind of promotion or launch, nothing happens. That’s stressful… even more so when you begin to grow and have a larger overhead (staff, office, etc.).

So why now is the perfect time for

EXPERTS, COACHES & INFLUENCERS

This “recurring revolution” combined with the dramatic rise of online education has people like you and I growing a high 6, 7 and even 8-figure businesses teaching our audiences through membership sites. For example…

New York Times bestselling author Michael Hyatt transformed the concepts in his book Platform: Get Noticed In a Noisy World into a thriving membership site. And three years later, his Platform University community now has over 6,000+ monthly paying members.

And these people also launched

THEIR MEMBERSHIP SITES  (IN ALL KINDS OF DIFFERENT NICHE MARKETS)

People like…

Susan Garrett who launched a membership site… to a list of less than 1,800 people… teaching people how to train their dog… and had over 61% of her list join her membership (1,000+ members).

Or Ryan Levesque who transitioned from a consulting model (that had zero leverage) to a membership site… and now serves thousands of members, in a FAR more leveraged way… and has grown his site to over $2 million a year.

Or Patty Palmer who was once an art teacher and realized that she could take her lesson plans, and share them with thousands of other teachers around the world… which resulted in 923 members signing up for her membership site in just the first week!

And these are just a few examples!

There are literally thousands of markets being served by experts, influencers and entrepreneurs who committed to leveraging what they know and delivering it inside a membership site. Markets like:

• Strength Training
• Dog Training
• Photography
• Travel Hacking
• Origami
• Languages
• Running
• WordPress
• Interior Design
• Ju Jitsu
• Yoga
• Hunting
• Writing
• Food Prep
• Investing
• Blogging
• Nutrition
• Preaching
• Calligraphy
• Driving Sports
• Makeup
• Coding
• Personal Style
• Art

And this is only just scratching the surface. Membership sites can be adapted for any business but…

If you’re one of these three types of people

MEMBERSHIP SITES ARE ESPECIALLY EFFECTIVE

• You’re an established expert. Perhaps you’re an author, speaker, blogger, podcaster, coach or consultant and you’d like to continue sharing what you know, but in a more leveraged, profitable way.
• You have an audience… either on social media or on an email list… and now you’d like to continue serving that audience… but get paid handsomely… monthly to do it.
• You’d like to start your first online business or scale an existing one and you like the recurring revenue that comes with a membership site. And now, you’d really like to scale it into becoming your full time venture.

Get The Tribe Course – Stu McLaren, Only Price 137$

NOW IS THE PERFECT  TIME FOR YOU

Let me explain…

If you’re already an established expert  (like a speaker, author, blogger, podcaster, consultant or coach)

A membership site just makes sense.

It gives you the ability to share your wisdom with more people and in a far more leveraged way. Plus, you won’t have the up and down income that comes with always having to launch courses, land clients or find speaking gigs.

Plus, like Michael Hyatt’s story above, when you’re stuck in the “old” model of trading your time for money, the only way to grow is by giving more of your time. And my guess is, you don’t have any more time to give – am I right?

When your business depends on you always having to “show up”, it leaves you exhausted.

And, it also limits your growth.

It means every month you’re having to start from zero again… hoping that you can match last month’s income. That’s stressful.

A membership site will create the leverage you need to break free from this grind. It creates more freedom for you AND gives you the ability to serve more people. Double win!

What about…

If you already have an audience…

You’re in a great position too.

Regardless of whether your audience follows you on Facebook, Instagram, Snapchat or YouTube… or maybe you have an email list of people who love hearing from you… the fact is, people are drawn to you.

So wouldn’t it be great to leverage that interest and build a business around it?

Then serving this audience could quickly become your full-time gig… and that’s what you want right?

Plus, that consistent income will give you the ability to invest more into serving them in a bigger way.

Because let’s face it, if you want to grow your audience, the fastest way to do it is by getting your content in front of more people.

That requires one of two things:

A) Producing high quality content (which costs money) …AND/OR…

B) An investment in ads to get your content in front of more people

But the money for each of these has to come from somewhere.

And if you haven’t built a consistent revenue stream from this audience, then you’re always caught between wanting to serve your audience but needing to generate income to pay the bills.

A membership site eliminates that tension.

It gives you the best of both worlds – consistent monthly revenue AND the ability to freely create for your audience.

And if you’d like to start your first online business (or you’ve got one that you’d like to scale up)

A membership site is a great place to start because it boils down to identifying a specific need and providing solutions.

And as you’ll discover, in so many cases, you don’t even need to be the “expert”.

John Gallagher is a perfect example of this. He wasn’t the expert but instead built HerbMentor.com around the expertise of others in the community he wanted to serve. And with over 3,000+ monthly members, it has grown into a thriving business that has lasted the test of time.

Andrew Warner of Mixergy.com is the same. All he did was interview people. Then he asked the people who listened to the interviews what they wanted to learn more about. And based on that, he created advanced materials and hosted them within a paid membership site. He didn’t teach any of the content. It was all in depth interviews with other experts.

And there are many other examples like this. For example, TeenLifeMinistries.com and TheFresh20.com are not sites based around a “guru” per se. They identified a specific need in their respective markets and every month, their members pay because their memberships provide a needed service.

It comes down to identifying a specific need and then creating content that meets that need – and I’ll show you exactly how to do that in TRIBE.

Now, even though there are endless examples of companies big and small building recurring revenue streams with membership sites, I often get asked…

What’s the catch with

MEMBERSHIP SITES?

The health of your membership site depends on two important factors.

• 1 Your ability to attract new members
• 2 Your ability to keep your members happy and paying month after month.

Unfortunately, despite popular belief, not all members will stay active and paying. You will experience “drop off”.

But with what I’ll teach you in TRIBE, the overwhelming majority will stick around (retention is something I specialize in).

And with what I’ll teach you, members won’t stay for 3-4 months like most people suggest. My clients find their members staying for YEARS. And when that happens, profitability soars.

Just imagine how it will feel to see the sales from your membership come in month after month. Regardless of whether you do a big promotion.

Imagine being able to finally have some breathing room in your business… knowing that the membership has your baseline expenses covered… while growing year over year.

Imagine having the space to be creative with all that you do… without worrying about generating income to pay for the very thing you love.

Imagine being connected to your audience in a much deeper way. Then, imagine having the resources to serve them in a bigger, better way. That’s what TRIBE is all about.

I’m passionate about this because I know it works.

But how can I be so confident?

For years, I was in a very unique position and…

My secret lab produced an IMPORTANT DISCOVERY

As the co-founder of one of the world’s largest membership platforms, I had the opportunity to interact with literally tens of thousands of people running successful membership sites and online communities.

In fact, when I sold my shares in that software company, it was powering over 60,000+ membership sites and online communities. And that’s when I discovered there were really…

Two groups of membership site owners

The Hobbyist

These people typically launched a site to produce some “side income”. And those sites did “ok”. But they generally fell flat after the initial launch. This was the vast majority of people.

The Business Owner

This was a much, much smaller group. These sites soared in profits, growing month after month producing high 6, 7 and even 8-figure businesses. The best part is, they were structured in a way that required far less ongoing management.

So more money and a lot less stress.

Needless to say, I paid attention to the Business Owners. And I learned first hand the strategies they were using to consistently grow year after year.

So…

I tested my discoveries AND IT WORKED!

After years of working with thousands of membership site owners, I decided to partner with New York Times bestselling author Michael Hyatt. I wanted to take everything I had learned and apply it to a fresh new site. I wanted to see if I could replicate what I had found.

And it worked. A week after launching, we had 1,100 members. After the first year, 2,500. The second year we finished with 4,500 and after the third year over 6,000 monthly paying members. It just kept growing.

Over 6,000 Paying Members… And A Fraction Of The Stress

Best-selling author and speaker Michael Hyatt was tired – even more than when he was a CEO!  He wanted to grow his business without spending time away from his family.

That’s when Michael discovered a new way of doing business that changed everything for him, which generated over $20K in the FIRST MONTH alone!

MICHAEL HYATT

Now He Reaches More People – From The Comfort Of His Home

Word spread and pretty soon and I was getting WAY more requests for coaching and consulting than I could handle. I became the go to guy for authors, speakers and influencers who want to launch, grow and scale an online community or membership site.

So I started sharing

MY FINDINGS

For the last several months, I have been helping very small groups of people in a variety of high end workshops all over the world. I travelled throughout the U.S., Canada and Brazil, taking this incredible body of knowledge that I had accumulated and turning it into a simple, straight forward process that gets results.

The results proved this could be

APPLIED TO ANY MARKET

I gauge the success of any training or workshop by the results people get with what they’ve learned and applied. And the results speak for themselves:

Overnight It Turned Into A $10K A Year Business – With Just 1 Email

Nigel wasn’t enjoying his IT consulting business. He wanted more freedom and he wanted to make a bigger impact through his work.

He knew there were so many businesses who could use his help, and with his experience he could shortcut their success, but as a consultant? His time and reach was limited.

By shifting his consulting business into a membership, he went from serving a few people a week to a few thousand people a week – and all on his own schedule

My Technology Business

NIGEL MOORE

Nigel wanted to make a bigger impact through his work. By transitioning his IT consulting business to a membership, he now serves thousands of people each week – and all on his own schedule.

Growing Her Business AND Her Family

Kate always had ideas for her business, but she wasn’t sure how they all “fit” together.

A membership gave her an instant framework. Each idea can be plugged into the membership, so she’s intentional about bringing projects to life that move her business forward.

Having a clear vision has helped her build a powerful connection with her community, expand her reach, and has given her space to be her most creative.

Origin Collective

KATE NORTHRUP

Kate went from making one-off products which didn’t lead anywhere to a membership with a clear, scalable strategy for growth.

$30-50K A Month, And He Hates Selling…

James loves to teach, but hates to sell. And he also didn’t like the pressure of having to make new sales month after month. So he asked himself, “how can I create consistency and stability in my business?”

And the answer? A membership site.

Now he only has to sell once, and payments roll in month after month. Most importantly, it’s given him more time to do the thing he most loves – spending time teaching and serving his students. Not chasing the sale has given him the freedom and space to grow and become the CEO of his business.

Reel Marketing Insider

JAMES WEDMORE

James Wedmore hates chasing sales.  So he created a membership so he only had to “sell” someone once… and be paid for years to come.

From “Never Wanting To Be An Entrepreneur” To Over 1500 Members She Helps More Students Now Than When She Was A Teacher Herself Now She Has More Time For Her Family…

Anna knew first-hand how tiring it was to be a teacher. It’s tough to balance all the stresses put on teachers, while following the standards AND keeping kids excited and engaged.

So she started creating products to help teachers plan their lessons.

She realized she could serve her customers better if she could help them throughout the whole school year.

In less than a year, Anna has grown her membership to over 1500 teachers giving them the lesson plans, support and community they need. And the membership has given her the business to make more money while having more time to spend with her family.

Classy Career Girl

ANNA DIGILIO

Switching from one-off products to a membership means Anna now serves her community of teachers in a much more powerful way, while having more time to spend with her family.

Nick launched to a small list of only 200 people, and 180 of them said YES!  Right from the beginning, his membership brought in $5,400 in recurring revenue every month…

Nick began teaching in-person workshops to 10-20 artists at a time. So he began teaching through an online course and was able to serve hundreds of artists at a time.

But that created another set of challenges. Once the course was over his students wanted to stay in touch. They’d finally found the community of artists they’d been looking for – and that’s when Nick had the idea for a membership site. It was the perfect way to grow the community and provide ongoing support.

Being part of the community has been a game changer for Nick’s work and life. He loves splitting his time between his own art and helping other artists all over the world.

Art 2 Life

NICK WILTON

By turning his online course into a membership, Nick created the community and ongoing support his artists craved while giving himself the freedom to pursue his own creative work.

From 0 To 2400 Members In 6 Months…

As an art teacher, Patty was blown away by what her students were creating. So she started a blog to show parents what their kids had done.

Unexpectedly, she found herself receiving messages from other art teachers asking about the projects. So she began selling one-off art lessons to teachers, but they kept coming back asking “what’s next?” She realized a membership was the answer.

Now it’s become so much more than just lesson plans – it’s a community. A place where teachers feel supported by others who “get it.”

By adding over 2400 members at $30/month the membership has grown to support Patty’s family in ways she’d never even thought possible – like bringing in her husband home from his corporate job so they can work full time together.

Sparklers Members’ Club

PATTY PALMER

Patty shifted her business from selling one-off art lessons to a membership. Within six months she grew the membership to more than 2400 members at $30/month giving her a more stable business and the chance to serve her community of teachers in a far more powerful way.

From 100 to 500 Members – In Only 6 Months

The success of Anna’s blog lead her to starting an online course and coaching – but she was stuck on calls all day and missed spending time with her daughter. Plus, she knew she wanted to help more people than she could handle through one-on-one coaching.

By creating a membership, she now helps thousands of people in the same time she’d normally help just a few. And, she now has more time to spend with her husband and young daughter.

Classy Career Girl

ANNA RUNYAN

Anna took what she was learning at work and started a blog. When it became clear that people wanted more, she took the steps which lead her to a membership – and quitting that job for good.

He Works Just 2 Hours A Day…

Yuri loved getting results for his clients, and wanted to grow his business so he could help more people. But the only way to do that when you’re working one-on-one, is to put in more hours.

Working 10 hour days took the joy out of it, so Yuri knew he needed a change. When he switched to a membership site he was able to help more people, generate predictable revenue, and get time back for himself.

He now owns multiple membership sites – and only has to work 2 hours a day.

Making Fit and Healthy Simple Again

YURI ELKAIM

Yuri was pulling 10 hour days working with one-on-one clients. He wanted to help more people while have time for himself, and he found that scalability and flexibility by switching to a membership site.

And there are many more…

The point is, with the right framework and system, you can adapt the TRIBE methodologies to virtually any market.

And now I’d like to share the TRIBE FRAMEWORK WITH YOU

The challenge with workshops is that I can only serve a small group. I knew more people could benefit from what I was teaching. That’s why I developed TRIBE and if you join us, I’d love to help you too.

If you’re an expert who wants more stability in your business…

OR… you’re an influencer who has a following and you’d like to turn your influence into a thriving business

OR… you just aren’t sure where to get started when it comes to building a membership site (and you want to do it in the smartest, most effective way), TRIBE can help.

As big hearted entrepreneurs, you and I have a HUGE opportunity to create a lasting impact in this world – and it’s the reason that I am so passionate about this work. This is the reason why I created TRIBE.

SO WHAT IS TRIBE?

TRIBE is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8-figure membership site.

I’ve taken over 10 years of working with tens of thousands of membership site owners and I’ve distilled it down into the few key strategies that will make all the difference for you and your business.

And each module is delivered weekly to help you get maximum results.

This is NOT “dump a bunch of info on you and wish you all the best”. We have intentionally designed this learning experience for you.

When you apply the blueprint and strategies I outline in the training program, you’ll have more breathing room in your business, less stress and a lot more time for the people and things that matter.

Specifically, this course is based around the 6 core strategies for long-term membership success. Starting with…

1Your Foundation Strategy

This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.

You’ll discover…

• The four reasons someone joins any membership site. The REAL reason someone joins a membership is very different than what you’d expect. And when you know this, you can position yourself, your community and what you offer to really stand out. It will give you a HUGE strategic advantage.
• The two must have pieces of research you need to know about your market in order to position your membership as a “I need this” resource vs “maybe I’ll give it a try”. I’ll show you exactly how to find this information and how to use it. Knowing this, members will be MUCH more likely to stay longer – which is what you want because that’s what will give you the opportunity to really serve them and make a lot more money.
• The six membership models and how to pick the one that’s right for you. Not every membership model is right for every market. That’s why I’ll walk you through selecting the one that will be the best fit for your market and the type of business you currently have.
• The “less stress” membership philosophy. Everything in the Foundation Strategy is intentionally designed around two core beliefs that I have about membership sites – maximize profitability while minimizing stress. There are many things you can do with a membership site. But one of the most important discoveries I had was that if your membership site becomes overwhelming for YOU or your clients, the site will struggle. I’ll show you how to make it low stress, profitable and fun.

This module is all about setting you up for success. It’s about designing the perfect business – and that’s what I’ll show you how to do.

Next we’ll dive into your Content Strategy.

2Your Content Strategy

This is about you crafting content that is easy to deliver and compels people to buy.

I’ll show you exactly how to structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.

That’s why I’ll share…

• The “Success Path”… which, regardless of your market, will provide your audience tremendous clarity and momentum (and that’s one of the reasons they won’t ever want to leave). I’ll walk you through creating your own path.
• How to create a year’s worth of content in less than a week. This is NOT about you being stuck on any content treadmill. This is about you designing a content strategy that incorporates massive amounts of leverage, to free up time (while providing a TON of value).
• The two types of must have content every membership needs. Most “hobby sites” only have one… and that’s a BIG reason why they fail long-term.
• Why LOTS of content is actually the kiss of death for long-term success. If you’re thinking that you just throw a bunch of content into a members area and call it a day, you’re wrong. That won’t work. More content does NOT mean more value – it’s actually the kiss of death. I’ll share how much to provide, when to deliver it and in what format.
• The #1 reason people cancel… and how to structure your content to avoid high cancellations. Because did you know that the timing of when you deliver your content can and will dramatically impact how long people will stay? Same content, different timing. It makes all the difference.

The more strategic you are with your content, the more freedom you’ll create for yourself and the more value you’ll bring to your audience.

Once we’ve designed your content strategy, then we shift gears to focus on your marketing strategy.

3Your Marketing Strategy

This is your strategy for attracting new paying members.

When it comes to marketing, there are a million things you can do. I’m going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.

And in this module we zoom out and look at higher level marketing strategy first.

So we’ll talk about

But it doesn’t stop there, because then it’s about shifting gears and getting into the nuts of bolts of rolling out these marketing initiatives.

And that leads us to the next module…

• Open vs. Closed marketing plans. I’ve tried both and they each work. However, one will bring 3X the results with a fraction of the effort. I’ll share multiple case studies on why there is only one option if you want year-over-year increases.
• The 7 pricing strategies… and specifically the NEW trends that highlight which ones will have the highest ROI in your market.
• How to position your membership as a “must have” resource vs. “nice to have”.
• The marketing sequence that leads to the greatest momentum and highest engagement… regardless of the size of your audience.
• The 3 promotion types and the “rules of engagement” for when each should be deployed.
• “Momentum stacking” and the secret behind maintaining excitement and anticipation in between launches.

4Your Marketing Tactics

In this module we get into the “how to” specifics of executing HIGHLY effective marketing campaigns.

You’ll discover:

Just be warned, many of the strategies in this module will be counter intuitive to what most people teach. But you and I don’t want “normal” results. We want a site that grows year after year – and that’s exactly what will happen for you when you implement the lessons from this module.

Then, once you have new members joining, you’ll need to keep them happy and paying month after month. That’s what I’ll show you next.

• The tactical step-by-step for growing an audience from scratch… FAST – even if you’re on a tight budget. And if you have resources to spend on ads, you’ll see how to accelerate your growth in record time.
• The subtle pre-launch commitment campaign that generates massive momentum prior to any launch… and virtually guarantees your opening week is a HUGE success.
• The simple 3-part launch process and the timing of each part that broadens your reach and boosts your conversions.
• Evergreen campaigns, wait list promotions and other tactical blueprints that consistently bring you a steady stream of new members month after month.
• The lightening quick launch that requires no videos, no sales page and no webinar… and yet was responsible for adding over 1200 members in less than a week (at $50/month) for one of our TRIBERS!
• Practical, “here’s what to say” templates for each piece of the marketing promotion. No more “writer’s block” for you ?

5Your Retention Strategy

This is your plan for keeping people happy and paying month after month.

If you don’t have a plan for this, you’re in trouble.

If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and therefore a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.

To be clear, you will lose members every month no matter what market you’re in. But what I’ll outline for you is a proven plan for minimizing drop off. In fact, my clients and I experience some of the highest retention rates I’m aware of when it comes to information based memberships.

If you’ve ever heard that members normally only stay for 3-4 months, then you know that person does not have a solid retention plan. My clients see members staying for YEARS, not months.

So I’ll walk you through…

• The real reasons people stay (there are only 4 of them)… and how knowing this will shape the way you position your content, your marketing and ultimately your retention plan.
• One minor tweak that instantly tripled the lifetime customer value of a well known magazine… and how to use the same technique in your membership.
• How a subtle shift in the way content was delivered reduced the “drop off rate” by 40% of a well known subscription service. It’s so easy to apply and will almost instantly boost your lifetime value.
• Why the first 45 days are critical to your success… and the 7 actions you want every member taking to ensure their happiness.
• Membership guidelines and rules that impact people’s perception of your community
• Gamification and the role it plays in increasing your overall engagement (as well as how to implement it in a super simple way).
• Launch pricing and how to use it to increase commitment from your members while also increasing the perceived value of everything that you’re doing.

This module is so jammed packed that it could be it’s own separate course. But as you’ll see, I’ve broken it down into bite sized chunks that you’ll be able to pick and choose the strategies that make sense for your site.

And as your membership grows and your members are happy, you’re going to need to get clear on how you will scale the business. Which leads us to the final module…

6Your Growth Strategy

This module is about how to scale and grow with ease and minimal stress

My philosophy is that as the more the business grows, the less you should be involved.

But that means you need to think through…

• The 4 growth stages of your membership… and why too many site owners rush the third stage which causes their sales plateau.
• The critical numbers you need to know in order to really scale the membership to high 7 and 8-figure businesses.
• The roles you should be looking to hire for and the timing for when you should hire them (because contrary to popular belief, you shouldn’t necessarily hire them right away).
• Tasks that can be quickly automated.
• Effective strategies for attracting highly engaged volunteers who will eagerly help you manage your community.

My goal with every client is to create a recurring revenue stream that frees you up to do what you do best. I want the same thing for you – and that’s what we’ll discuss in this module.

How does the PROGRAM WORK?

All the course materials, downloads and instruction is provided in a members only website. You’ll be able to follow along and learn at your own pace after each module is released.

Each module is comprised of several short video lessons. Downloadable audio versions, transcripts and lesson summaries are also provided so that no matter how you like to learn, we have you covered.

We also have fun interactive components that help you retain everything you’ve learned AND, the entire site is optimized for your mobile device so that learning on the go is easy and convenient.

You will be supported THE ENTIRE TIME

The TRIBE system is very step-by-step but it’s natural to have questions.

That’s why we’ve gone to great lengths to ensure you’ll be supported the whole way.

From our unrivalled search (where you’ll be able to search the modules and lessons to find exactly what you need) to the live and community support.

This is about you building massive momentum… and I’m not going to let any questions hang you up from getting results.

That’s why every week as the course is being released, I will also hold live office hours.

So as you go through the materials and you have questions about your specific site, you’ll be able to get the clarity you need for applying everything you (or your team) are learning.

Plus, if you’re ever stuck and need an immediate answer you’ll be able to refer to our FAQ vault which contains answers to the most common questions that others ask.

AND

You can always ask your question and get instant answers from the TRIBE community – usually within minutes. You’ll be able to interact, engage and tap into the wisdom of students in a wide variety of niche markets… who themselves are all launching, growing or scaling membership sites.

Imagine being able to connect with other students and sharing best practices. From beginners who are just starting to seasoned experts who have already launched their membership sites to the business builders who have established 7 and even 8-figure membership businesses.

Everything you need will be at your fingertips

To be clear, I’m not throwing you some random tactics. I’m handing you a system.

It’s based on my experience working with tens of thousands of membership site owners during my time running a membership software company.

It’s based on my real-world experience of being in the trenches running my own membership sites producing high 6 and even 7-figure incomes.

And it’s based on the hours and hours I spend every year consulting high level entrepreneurs from all around the world in all kinds of niche markets.

These are the exact strategies and ideas you need to launch, grow and scale a highly profitable, low-stress membership site. And the best part, I’m going to be with you every step of the way.

WHO IS TRIBE FOR?

Our clients range from influencers who may not be selling anything to their audience yet to million dollar business owners and New York Times best-selling authors.

So if you are an aspiring or established coach, speaker, designer, blogger, podcaster, consultant, expert or influencer, anyone who wants to add a reliable, recurring revenue stream to your business, and you’d like a proven plan to guide you along the way, then TRIBE is for you.

If you’re reading this, I have no doubt that you take your business seriously. You know it’s your path to financial freedom. It’s the path you’ve chose to creating the life you love. And most importantly, it’s a commitment to grow and serve the people and things that matters most.

Here’s my question for you…

Are you ready to step up into a bigger vision? Are you ready to start your business? Or dramatically grow your current business? Are you ready to step into everything that would mean for you? A bigger income? A bigger more fulfilling lifestyle? A bigger impact in the world?

If you know that anything is possible with the right strategy, the right support and total focus and commitment, then this is for you.

WHO IS TRIBE NOT FOR?

It’s not for the Tire Kicker

This is the person who just wants to “kind of” check things out. You can’t “kind of” create a thriving community that produces a steady stream of recurring revenue. Success doesn’t just “kind of” happen. You have to be intentional right from the get go.

Getting these types of results takes a commitment. Would you want to fly with a pilot who “kind of” knew how to fly? Or go into surgery with a doctor who “kind of” knew what she was doing?

Heck no!

TRIBE is for people who are committed to transforming what they know into recurring revenue. If the commitment isn’t there, then this is NOT the right program for you and I ask that you please do not sign up.

It’s not for the Money Magician

You know who I’m talking about right? This is the person who thinks that just by buying the course, millions of dollars are going to magically start rolling into your bank account. This is a business. As mentioned above, it takes a commitment to learn and actually requires action. You have to implement.

If you apply what I learn, you will get results. But the results won’t come just because you bought the course. You have to actually use what you learn.

It’s not for the Mr. or Mrs. Know It All

What I’ll be sharing with you works and we have LOTS of real world stories of clients who have launched and are successfully growing their membership sites. So if you’re someone who likes to focus on why something “wouldn’t work”, then this is not for you either.

I’ve said before, many of the strategies are counter intuitive to what most people teach – and that’s partly why they work so well. You have to be open to what I’m sharing otherwise it’s going to be a frustrating experience for both of us.

Will this

WORK FOR ME?

If you’ve read this far, then I know that you’re serious but there could be a few thoughts running through your mind. Things like…

“I don’t have enough time for something else.”

The last thing you and I want is something else on our todo list. That’s where TRIBE is unique. With years of experience seeing and consulting thousands of online learning environments, I know what works for student success.

That’s why the entire course has been intentionally structured to help you absorb the content and get your membership launched fast.

And like Susan Garrett who was tired of being on the road with her dog training business, once the membership is launched, it will create time and space for the things that matter… without having to constantly “hustle” to keep the doors open.

“How is this different from other courses?”

This is the only membership site course that is based on years of best practises from over 60,000+ membership sites and online communities. This isn’t based off a one-time success. It’s the accumulation of strategies, from hundreds of different markets, all distilled down into a blueprint for recurring success.

You don’t have to experiment to hopefully find something that works. Just follow the blueprint. It’s been proven to work over and over again.

And don’t forget, I’ve been doing this myself having experience running both high 6-figure and 7-figure membership sites. And, every single month I am personally coaching and consulting other high level entrepreneurs, bestselling authors and well known influencers on how to launch their high profit, low stress membership site.

“I don’t want to create another job for myself.”

Me either! That’s where the content strategy that is outlined in TRIBE is designed to help you create high value content in a super efficient way.

Remember Michael Hyatt’s story? He was already swamped with his speaking career and certainly didn’t want another job for himself. That’s why we designed his content strategy where he would create a year’s worth of content in less than a week. In TRIBE, I’ll show you how we did it and how you can too.

“I always get stuck on the technology.”

The good news is, the technology options available today make this a LOT easier. In fact, inside TRIBE we have an entire “tech vault” containing tutorials for a wide variety of membership platforms. So no matter what option is right for you and the type of site you want to create, you’ll be fully supported.

“But there is already so much free content already available in my market.”

Great! That’s a really good sign. Here’s why…

When there is a lot of free content, it creates confusion and overwhelm. People don’t know what to do or who to follow. Today more than ever, people don’t want “more stuff”. They want clarity and direction.

I’ll walk you through the most effective way to bring that to your market. And when you do, you’ll stand out like a beacon of light. Because when everything else is overwhelming your audience, you’ll be bringing them clarity, confidence and momentum.

“Nobody will listen to me… I’m not an expert.”

Neither is John Gallagher from HerbMentor.com (who’s site has over 3,000+ members and has been running for over 10+ years). And neither is Andrew Warner who built his entire membership around interviewing other experts.

The most important part of launching a membership is first identifying a need. From there, you have many options in how you serve that need. I’ll show you exactly how to do it… even if you’re not the expert.

“My list is so small… I’m not sure it would be worth it.”

A small list is actually a real advantage. Why? Because you’ll see much higher conversions. The fact is, with a smaller list you’ll have a far better relationship with your list because you’ll know them in a much more intimate way.

Remember Susan Garrett’s story? She launched to a list of less than 1,800. And over 61% became paying members in the first month… that’s over 1,000+ paying members!

Plus, in TRIBE you’ll have access to the list building strategies that we’ve found to be the most effective in growing an audience quickly.

“Will a membership be worth my time?”

You tell me. Use the calculator below and plug in some numbers.

What you’ll find is that it doesn’t take many members to begin seeing some big financial gains. Because unlike a one-time transaction, your sales build on the previous month. And like an investment, the returns really start to stack up over time.

This is why so many well known companies like Apple, Microsoft and Adobe are switching. It’s why Netflix soared and Blockbuster flopped. It’s why Dollar Shave Club got bought out for over $1 billion dollars. A more recurring sales a business has, the more valuable it becomes.

Get The Tribe Course – Stu McLaren, Only Price 137$

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