The Seven Musts of Marketing – Chet Holmes

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Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.

1. Advertising

• a. It must be distinctive
• b. Capture attention with a screaming headline
• c. After your headline hooks them, body copy has to keep them reading
• d. Include a call to action

2. Direct Mail

• a. Use as much color as possible
• b. Put messages on the envelope

3. Corporate Literature

• a. Brochure main tool
• b. Includes important data and core story

4. Public Relations

• a. Trade shows
• b. Press releases
• c. Making the news

5. Personal Contact

• a. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.
• b. Considered most potent form of marketing.

6. Market Education

• a. Includes trades shows and market education
• b. The main rules are: Get noticed, Drive Traffic, and Capture Leads!
• c. Charity Events

7. Internet

• a. Capture leads
• b. Build a relationship
• c. Interact as much as possible
• d. Offer a webinar
• e. Convert traffic to sales

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