The SEO ChecklistTM is your highly-efficient, step-by-step SEO framework that will guide you through actionable strategies you can use RIGHT AWAY to dramatically increase the ranking of your website and bring it where it belongs: on the 1st page of Google!
Lessons in The SEO Checklist:
- Introduction
- Set Up Google Analytics
- Set Up Google Search Console
- Install an SEO Solution for Your Website
- Set Up Uptime Monitoring
- Set Up Keyword Rank Tracking
- Check for About, Contact, Privacy Policy and TOS Pages
- Check for Pretty Permalinks
- Check the Site is Mobile Friendly
- Check the Site Loads Fast
- Keep URLs Short
- Check and Optimize Your 404 Page
- Make it Easy to Share Your Content
- Claim Your Brand on Multiple Social Networks
- Use Heatmaps to See What Users Actually See
- Use a Top-Performing Web Host
- Check The Server is Located Close to Your Service Area
- Use a CDN
- Check for GZIP Compression
- Check for HTTP/2
- Use a Caching Solution
- Minify JS/CSS Files
- Resize Large Images at Upload
- Compress and Optimize images
- Lazy Load Images & Iframes(YouTube embeds, etc)
- Update Technology
- Optimize Database
- Switch to Https
- Check for One Single www Version
- Fix mixed content
- Create a Sitemap & Add it to Google Search Console(GSC)
- Create a robots.txt File
- Check that URLs have redirects to / or the canonical is set to /
- Check and Fix Broken Links
- Check and Fix Redirect Chains
- Fix Missing and Duplicate Meta Titles and Descriptions
- Use Redirects Properly
- Check for Index Coverage Issues
- Check for Manual Penalties
- Keep Pages at Maximum 3 Clicks from Reach
- Use “noindex” and “nofollow” Tags Properly
- Disable Irrelevant Content from Being Indexed
- Do Keyword Research
- Have a Solid SEO Content Strategy
- Create Long-Form Content
- Create 10x Content
- Identify & Fix Keyword Cannibalization
- Identify & Fix Duplicate Content
- Create Content Hubs
- “Feed” the Hubs with Supporting Content
- Update Content on a Regular Basis
- Add Content to Your Categories
- Build Up E-A-T
- Write for People, not for Search Engines
- Check the Target Keyword Matches User Intent
- Have the target keyword in URL, Title and Heading
- Use Focus Keyword in 1st Paragraph
- Use a Single H1 on Each Page
- Set an Enticing, yet SEO-Oriented Meta Title
- Write a Compelling Meta Description
- Use Subheadings for Content Hierarchy
- Format and Style the Content Properly
- Link to Relevant Inner Pages(Internal Linking)
- Link out to Relevant, Authoritative Websites
- Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
- Name Your Images Properly
- Set Images Alt Text
- Check for Social Markup
- Check Dwell Time and Optimize It
- Strike for the Featured Snippet
- Don’t Over-Optimize
- Have a Solid Link Building Strategy
- Build Foundational Links
- Interlink Social Networks
- Guest Post on Niche-Related Blogs
- Ask Partners you’ve Worked with for a Link
- Turn Brand Mentions into Links
- Use Social Signals to Boost your Page Rankings
- Schedule Social Posting
- Claim your Google My Business Listing
- Claim Your Yelp Listing
- Claim your Bing Places for Business Listing
- Optimize Listings
- Get on General Relevant Directories
- Get on Niche-specific Directories
- Reply to Reviews
- Reach Out for Reviews
- Publish Google Posts
- Check for Site-wide NAP Details
- Have Consistent NAP Details Across the Site
- Have Consistent NAP Details on Listings & Social Networks
- Have a Content Strategy Targeting Local Topics
- Claim Brand Mentions from Local Sites
- Add Local Business Markup to your Homepage
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