The Personal MBA The Foundation of Effective Business

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Before you can expect more from your business you need to understand the fundamental elements that make every successful business function. Master those fundamentals, hone your business instincts, and save a fortune in tuition! MBA programs don’t have a monopoly on business knowledge.

The Personal MBA will provide the foundation of knowledge that everyone needs to succeed in business. Internationally best-selling author Josh Kaufman will guide you through the tenets and teachings found in every MBA program in the country. Josh’s unique, multidisciplinary approach to business mastery has helped millions of people around the world learn essential business concepts on their own time. By understanding creation, marketing, sales, value delivery, and finance you will have the foundation to make your own business thrive.

Whether you’re thinking of starting a new business or looking for better results from your existing one, this class will help you master the necessary fundamentals to lead you to success.

LESSONS

1. Why Take This Class?Duration:08:09
2. Class IntroductionDuration:13:55
3. Create Value: Discover What People Want & Create ItDuration:1:11:51
4. Create Value: Standard Forms of Value ContinuedDuration:1:08:22
5. Create Value: How to Test Your OfferDuration:59:11
6. Marketing: Attract Attention & Build DemandDuration:1:26:44
7. Sales: Turn Prospects into Paying CustomersDuration:11:16
8. Bonus Video – Financial Statement TutorialDuration:12:50
9. Sales: Turn Prospects into Paying Customers Part IIDuration:1:23:05
10. Sales: Turn Prospects into Paying Customers Part IIIDuration:28:23
11. Finance: Give Your Customers What You’ve PromisedDuration:34:32
12. Finance: Bring in Enough Money to Keep GoingDuration:1:15:34
13. Bring in Enough Money to Keep Going Part IIDuration:1:06:13
14. Buying a Business Book with Guest David Moldawer

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