The Perfect Closing Collection – Dan Lok

Are Old School Sales Methods On Their Deathbed? 

Why These 8 Famous Sales Techniques Turn Off Today’s Cautious Buyer…And What You Should Do NOW Instead 

So is Forbes actually right when they say “traditional sales” are ineffective?

10,857+ sales scenarios from our pipeline yell: HELL YES!

Old-school sales techniques are deader than a doornail…. 

Most of the traditional sales techniques  are 3 inches away from being 6 feet under…

Have you ever seen one of those old cell phones that was the size of a brick?

Yup. That’s how they were closing deals back then.

And what do cell phones look like today?

Pull your phone out of your pocket and take a look at that.

• ​And what did sales techniques look like in 1987?

The alternative close. The assumptive close.The now or never close. The summary close. 

The sharp angle close. The Columbo close. The hard close. The takeaway close. 

And many, many more.

• ​What do sales techniques look like today?

The exact same. And that’s the problem.

Our phones have been updated and improved, but the techniques we use on them haven’t.

Not only that, customers are a quick search and a few clicks away from finding the same product we offer for cheaper somewhere else on Google. 

The days of competing on features, benefits, service, and price are over.

“Features And Benefits, Along With Implementation, And Even Customer Service Are No Longer Major Differentiators.” -Forbes

It may seem like sales is going downhill, and it’s harder than ever to close deals.

You’re right. 

But once you use this NEW sales method, you’ll breeze through almost every single sales conversation. 

Imagine what it would be like when you no longer have to “close” your prospects. All you have to do is take money from those that want to work with you and are a good fit… 

Now you can finally put an end to these painful and embarrassing objections that are costing you sales and money: 

• ​“This sounds good, but let me think about it.”
• ​“Your prices are too HIGH.”
• ​“Let me run this by my partner before I can make a decision.”
• ​“I’ll get back to you.”
• ​“I need to do some research”

This new way of selling is KILLING it for those that use it. The problem is, hardly anyone knows this powerful new method…

If Old School Sales Techniques Don’t Work As Well As They Used To, What Do You Do? 

Forbes put it perfectly.

“The Antithesis Of “Old School Sales” Is The Key To Success.” -Forbes

Don't try to be better than your competition. Be different.

If you try to be better, your customers and clients will put you in the same category as your competitors.

That means you can only be as valuable as your competitors.

So you have to compete on price, features, benefits, and service (which we know doesn’t work anymore).

But when you can be wildly different in the way you sell, there will be much less resistance from your prospect.

You don’t have to change the product or service or anything about what you’re selling. All that needs to be tweaked is HOW you sell it.

So How Do You Gain A Massive Competitive Advantage?

Stop making these traditional “sales-killing” mistakes NOW:

• Don’t take prospect objections at face value (P.S. prospects lie!)
• Don’t be aggressive, pushy, slimy, and unethical
• Don’t try to sell prospects on features and benefits
• Don’t give the prospect control of the sales conversation
• ​Don’t be scared to ask for BIG money

Do the opposite of these things, and you’ll close more deals in less time with less effort. Your prospects will chase you because:

• You’ll see their objections for what they really are and handle them masterfully… instead of giving into their excuses and losing the sale
• You’ll be different from your competition because you actually care
• You’ll let the prospects sell themselves on your product or service (crazy, I know!)
• You’ll take control of the sales conversation
• ​You’ll ask for BIG money if you think your product is what’s best for them

You’re smart enough to know that the secret here is to do the opposite of old-school sales advice.

1. Finding your prospect’s pain.

2. Helping them come to the conclusion that you are the right person with the right solution to their problem.

If you’re using out-dated sales techniques, this may feel odd the first few times you do it. There’s no silver bullet solution.

Once you stop doing old-school sales and you get used to it, sales will never be the same for you again. It may even shock you how receptive your prospects will be.

All Luxury Stores Like Gucci, Prada, Hermès, Versace, Tom Ford, Louis Vuitton Follow This Sales Formula

Here’s what the sales process looks like when you walk into one of these luxury stores.

They do 4 things:

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1. They first find out what you’re looking for.

Do you have a wedding coming up and need to get a new suit

Do you have an upcoming appointment and need to close that deal? 

Are you going out on a hot date next week and need to look sharp?  

Based on these answers, the person helping you can find the right solution for you. 

2. They find what’s wrong with what you’ve got right now.

They’ll ask some questions about what kind of suit you have now.

Why you like it. Why you don’t like it. How that suit makes you feel.

They’ll probably get you to try on a few suit jackets, talk about what colors you like, and what type of look you’re going for.

This is where they hammer in the pain. 

3. They help paint the picture for you.

They won’t tell you how you’ll look. They’ll use this new-school sales technique to get you to close yourself so they don't have to. (You’ll hear more about this technique soon)

4. They close the deal.

Did they hard sell you? 

Did they compete with other brands on price? 

Did they use any of the 101 ways to close a sale?

If the desire or pain is strong enough, no price point is too high.

Now, some people may not know how much pain they’re in, or realize how much they need to buy from you.

That’s why I’m going to show you 3 NEW-SCHOOL secrets to close more deals in a fraction of the time with way less resistance.

But first, you may be wondering..

Method #1 – The Fastest Way To Get More Respect From Your Prospects

When you go into a retail shop and the salesperson walks up to you and says, “how can I help you?" 

What do you say?

“I’m just browsing.”

Even though maybe you’re going in there and you’re actually looking to buy something… your immediate reaction is negative because you don’t want to be sold.

• ​So why, as a sales professional do we keep using these lines knowing it will automatically trigger the response of, “No! I don’t want anything to do with this.”
• ​And why do we keep getting rejected again, and again, and again if we know that all it takes is to stop sounding like a salesperson?

Another terrible question to ask is,

“Do you have a minute?”

Why do you want just a minute?

You will not be able to make that sale in a minute.

It’s a dumb question because it tells the prospect that your time is not valuable.

They’re thinking, “what you have to say to me is not that valuable, you only need a minute?”

Don’t do that.

You and I both know you’re going to need more than a minute. Right there, you're lying. It destroys all your credibility.

What you could say instead is,“Is this a good time to talk?”

Then they say, “yes” and you proceed.

Another question most salespeople ask is,

“How could you not want this deal?”

• ​You can’t shove your product or service down your prospect’s throat. 
• ​You can’t make them see how good of a deal it is. You have to make them come to their own conclusion.

When you say something, it means something. When your prospect says something, it means everything.

So if you are asking this question, it means you have not properly qualified your prospect and you have not discovered what his or her needs are.

The key here is to stop sounding like a salesperson!

Why This Method Works For ANY Industry, Price Point, Business Model, Product, Or Service

Human psychology never changes.

We still have the same brain from the caveman days and that’s not going away any time soon.

We all want what we can’t have.

We all buy with emotion and justify with logic.

We all value scarce resources.

And because we are serving PEOPLE not INDUSTRIES, these principles work in any situation. Even outside of sales!

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Method #2 – You’re Losing Sales Because Of This Stupid Mistake

Imagine a doctor that couldn’t diagnose problems for his or her patient.

They wouldn’t be in business very long, would they?

That’s why this next part is so important. 

From where they’re at to where they want to go, guess what? 

There’s a gap. 

It’s your job as a sales professional to make your prospect understand how your product or service or solution can bridge that gap.

If you don’t understand what this gap is, you’re not going to close the sale.

If all you do is keep pushing the features and benefits, they’re not going to buy. It doesn’t motivate them to buy.

If you do push the features and benefits you’re going to get objections like,“That sounds good, but let me get back to you.”

Or maybe,

“Follow up with me in 6 months.”

When you can help your prospect understand that you are the perfect company or person to help them bridge that gap, that’s when they buy.

Sometimes the problem is not what it sounds like or what it looks like. Sometimes the prospect doesn’t even know what their problems are.

They might think something solves their problem. But they actually need something else.

It's your job to know how your product or services are best fit to help them solve their problem.

Stop selling, start diagnosing.

You can’t do that if you don’t have the skill to uncover and diagnose their problems.

Why Top Sales Gurus Still Teach Outdated Sales Techniques And Why No One Else Is Teaching What’s Actually Working Right Now

People love the hustle.

They get a high off it. Trust me, I get it.

But let me ask you a question, do you think sales is a numbers game? Most gurus do. And if you do too, that’s part of the problem.

Gurus will tell you that if you “talk to enough people, you will make a sale.”

Or “if you go through enough NO’s you will get to the YES.”

And getting that one yes out of a hundred is euphoric.

Look, I know the rush of closing deals and working hard is addictive – the challenge is what makes it fun. It’s like a game.

But what if I told you there was another way?

What if you could stack the odds in your favor? 

What if you didn’t have to burn through 100 calls to get, not even a sale, but just a few appointments?

And what if I told you that no one is teaching this anywhere else because I learned it from the school of hard knocks?

I went $150,000 in debt before finding my first success.

I couldn’t close to save my life.

I bought everyone’s scripts, programs, courses, but nothing worked. I tried some of the old-school guys’ techniques but they didn’t work too well.

Mainly because they told you to talk too much!

Method #3 – How To Sell More Without Being Slimy, Pushy, Or Unethical

What do you think a successful sales call should sound like?

Scenario A – the salesperson….

1. Perfectly presents his presentation

2. Shows all the features and benefits

3. Tells them why they should act NOW and not later

4. Handles the objections as they come up

5. And justifies price

Scenario B – the salesperson…

1. Asks questions

2. Tries to help the prospect

3. Qualifies the prospect

4. Then helps them find out if this product is for them

If you said scenario A is what a successful sales conversation sounds like, then you’re right!

If you were pumping and dumping stocks in 1987.

To sell in the 21st century, scenario B is much more effective.

Top sales professionals using the new way of selling talk about 20% of the time.

The rest of the 80% is the prospect talking. 

In fact, these top players don’t even talk 20% of the time.

They ask strategic questions to get the prospect to open up to you, reveal their problems and give you the ability to diagnose them.

Questions let people close themselves on why they need your product or service.

That’s why you don’t need to be pushy or slimy or unethical.

Because you aren’t selling them on how bad they need what you have. 

They’re selling themselves and you on why you should let them buy from you.

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Primarily Asking Questions Works For 3 Reasons:

1. It’s more powerful than shoving your product or service down your prospect’s throat

2. It’s the opposite of most sales people because they’re usually aggressive, pushy, and manipulative

3. It shows you care, and can help you build an emotional connection with the prospect

“People Tend To Make Purchases Based On Emotion. A Strong Emotional Connection With Customers Helps You Cut Through The “Noise” And Make An Impact.” -Forbes

You know a lot about the product or service you’re offering.

But people don’t care how much you know until they know how much you care.

They need to know that you have their back.

The biggest secret to success in sales and closing is actually giving a damn about the prospect. Their results. And their outcome from buying from you.

When your product or service is not a good fit, tell them it’s not a good fit.

If there’s other people who are better suited to help them, refer them.

That’s what I’m talking about.

Introducing:

The Perfect Closing Script

7 LIVE Demonstrations And Examples Showing What The Perfect Closing Script Looks Like In Action 

Inside The Perfect Closing Script, me, some of my top students, and my Executive Director, Desmond, roleplay and demonstrate exactly what each of the 3 steps of The Perfect Closing Script sounds like.

So once you finish the training and absorb the 3-step High-Ticket Closing™ Methodology, you’ll have the confidence to close your next sales call because you effortlessly guided your prospect through my proven High-Ticket Closing™ Methodology. 

Module #1 – The Agenda Step

This step puts people at ease while putting you in control.

It also sets you up for a decision. 

What we’re after is not necessarily a ‘yes.’ 

What we want is a decision. Could be a yes or a no. Most prospects go onto a call where they think they’ll get more information. 

They want to know “how much do you charge, how does it work?” 

But you know that’s not how the call is going to go. 

You’re going to close them. 

You want to know if they’re decisive or if they’re tire kickers.  

And you can very quickly establish that in the beginning with The Agenda Step. 

Here’s What You’ll Discover In The Agenda Step:

• Tire Kicker Prevention: Ask any of these 5 questions at the beginning of the call to know with 100% certainty whether your prospect is ready to invest or not
• ​​The Agenda Step in action. You’ll see exactly how to find out how ready the prospect is to buy, and how to close them based on their interest level.
• The best line to close a prospect who tries to take control of the conversation

Module #2 – The Qualify Step

After you set The Agenda, next is The Qualify Step.

Here, you want to very quickly find out if it’s a yes or no. 

You can reject the prospect. 

It’s ok. 

And the harder you qualify, the easier it is to close. 

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Here’s What You’ll Discover In The Qualify Step:

• The 4 things you always want to qualify prospects for. Most sales professionals overlook this simple but important step. If you can’t qualify, you can’t close!

• ​LIVE DEMONSTRATION – How Dan’s Executive Director, Desmond sets the agenda and qualifies the prospect.
• What NEVER to say on a sales call (Most sales professionals say these 8 deadly words that kill the sale faster than taxes burn up your commission)
• ​How to set the agenda if you are more soft-spoken and introverted
• ​The #1 secret to dig deep into the prospect’s pain so you can effortlessly close the sale
• ​How to get your prospect to reveal their hidden pain points by subtly ‘siding’ with them
• ​What to say when someone asks “how much is it?” and how to handle any price objection that comes up
• ​How to play with your prospect’s resistance and put the odds in your favor when the prospect tries to take control of the conversation
• ​What never to say when a prospect gives you resistance
• ​The #1 trait that most sales professionals have but never use that’s killing their commissions and time
• ​The ONE traditional sales technique that still works very well
• ​Why you don’t need 101 ways to close a prospect, and what it really takes to close the sale over and over again without fail using this controversial martial arts philosophy

Module #3 – The Commitment Step

Once you’ve qualified the prospect, it’s time for The Commitment Step.

This is where you seal the deal. This is where one call closes happen. 

Here’s What You’ll Discover In The Commitment Step:

• 3 questions to get your prospects to ask you for the sale
• The ‘Verbal Handshake’ technique to get them to commit to the sale right now (not tomorrow, next week, or next month… right now)
• Why you shouldn’t believe what prospects say
• ​The one word to say when prospects ask you “how much it is?” – you’ll be able to close the deal by bringing the price objection up before it even appears
• ​How to ethically disqualify prospects to make them chase you for the sale
• ​What to do when your prospect isn’t sure about the value of your offer
• ​3 clarifying questions to use near the middle or the end of the sales conversation to get rid of the smoke and mirrors and BS excuses prospects make
• ​And much, much more

  This Script Takes The New Method Of Sales And Puts It Into An Easy-To-Follow 3-Step Blueprint

  With the script, you’ll…

• Gain confidence in sales…
• ​Finally say goodbye to tire-kickers…
• ​Put an end to BS objections…
• ​​Protect yourself from needless & unwanted rejection…
• ​Have the freedom to do what you want, with whom you want and when you want!

• What would one more deal per month do for your life?

  What about one more deal per week?

  Or per day?

  Can you imagine how much better your life will be when you’re in complete control over your income?

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Would you have more time to:

• ​Play more video games while sipping on a cold one?

• ​Spend more time with your family or friends?
• ​Travel and get out of the office?

And wouldn’t you have more spare time to relax and do what makes you happy instead of work, work, work?

Would you be able to take your mind off of quotas, targets, and the constant rejection you probably experience? 

So How Do You Get Your Hands On The Perfect Closing Script And How Do You Use It To Get The Best Results? 

Coming across what’s inside The Perfect Closing Script wasn’t easy.

It was forged with years of failure. Struggle. Headaches. And loss. 

The Perfect Closing Script is filled with over a decade and a half worth of business experience.  

Losing over $2 million in sales. 

And going through $150K in debt in my early twenties trying to support my mom. 

However, the 3-step new-school script is the same one I’ve used to personally close tens of millions of dollars over the phone. 

It’s helped me close consulting deals, acquire companies, sell $10K+ packages, and sell even my own programs at $25K+ as well.

My students have used The Perfect Closing Script to close deals in all sorts of industries, price points, products, and services. 

Once they’ve gotten their hands on what’s inside The Perfect Closing Script, I’ve seen complete newbies close $10K+ software deals, $3K real estate live event tickets, and dramatically increase their income. 

Some closing veterans were able to increase their closing rate by anywhere from 34% to 200%+. 

Needless to say, The Perfect Closing Script produces results for people at the beginner, intermediate, and advanced level in sales. 

I want as many people as possible to get their hands on The Perfect Closing Script but… 

I Don’t Want Wannabes And Complainers To Use This Script

So I have to be sure you’re the right fit.

A lot of people say they want to make more money and close more deals. 

They say they want more success, fulfillment, and happiness. 

They say they want an incredible lifestyle. 

But you and I both know that they’ll invest in The Perfect Closing Script and think that just by investing in it they’ll magically see results without doing any of the work. 

Then they’ll come to me complaining that my stuff doesn’t work, when in fact, the people using it don’t work. 

So I only want to share this with a select group of dedicated people who are serious about closing more deals and living the lifestyle they deserve. 

And I’ll only share this with those who close deals with integrity and are actually committed to helping people, not just making a quick buck. 

Ok? 

So if that sounds like you, in just a moment I’m going to show you how you can get your hands on The Perfect Closing Script today and start using it to close more deals fast. 

But before I do that, let me show you…

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