The Most Valuable Customer Strategy – Roy Furr

In the training itself, you'll learn the incredible exponential power of applying The Most Valuable Customer Strategy in any business.  And how to create massive growth by focusing on each of the 11 steps in a customer's lifetime relationship with your business.

You'll learn how you can use the same principle behind the power of compound interest to multiply almost any business's sales and profits by 3X to 11X.  Simply by making a series of 11% to 25% incremental improvements in the effectiveness of your marketing and selling.

You'll get a scorecard (plus instructions on how to use it) to identify the biggest opportunities for rapid growth, hiding inside your business right now.

And once you've seen these opportunities, the training goes step-by-step through the customer lifecycle, showing you how to unlock these hidden profits and maximize your customer lifetime value. 

Which ultimately means more sales for your business, and more profits for you.

Bonus for consultants, coaches, and copywriters…

Most of The Most Valuable Customer Training speaks directly to business owners, about how to grow their business.

However, this is an incredibly powerful tool to help your clients improve their marketing and selling processes, increasing sales and profits.  And from your perspective, it can even be used to generate consulting deals that could quickly turn into a six-figure income stream.

I don't know of any better way to create a practically unlimited series of projects from growth-oriented clients than I've presented here.

I lay out a specific strategy in the 44-minute video "Using the MVC Strategy for Client Businesses" explaining exactly how to accomplish this, using something called The MVC Audit.

Then use the rest of the training to implement.  Your clients will enjoy increased sales and profits.  And you get the glory and increased income of a rainmaker and trusted advisor in helping them grow their business.

The Most Valuable Customer Strategy is available exclusively for BTMSinsiders members

Course Curriculum

Introduction: The Most Valuable Customer Strategy

Video Lesson (23:02)

Download: Slides

Using The Scorecard

Video Lesson (17:04)

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Download: PDF Scorecard

Using the MVC Strategy for Your Business

Video Lesson (12:21)

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Using the MVC Strategy for Client Businesses

Video Lesson (44:10)

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Step 1: Define your single target market

Video Lesson (26:39)

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Step 2: Meet your market at their current point of awareness

Video Lesson (32:28)

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Step 3: Turn your prospect's attention into interest

Video Lesson (32:56)

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Step 4: Convert your prospect into a lead

Video Lesson (25:41)

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Step 5: Nurture your lead as they make their buying decision

Video Lesson (35:20)

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Step 6: Convert your lead into a customer

Video Lesson (22:17)

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Step 7: Ensure profitable consumption and total customer satisfaction

Video Lesson (24:42)

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Step 8: Build a lifetime relationship with your customer

Video Lesson (22:40)

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Step 9: Bring your customer back again for more

Video Lesson (25:12)

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Step 10: Turn your best customers into members

Video Lesson (24:51)

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Step 11: Turn your customers into advocates and True Fans

Video Lesson (25:25)

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A Quick Request

A Quick Request

Wrap-Up: The Most Valuable Customer Strategy

Video Lesson (10:51)

Download: Slides

Get The Most Valuable Customer Strategy – Roy Furr , Only Price $137

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