CLHMS Online Training

This is the same course we offer live around the U.S. and Canada.

The same great content presented online in a self-paced, multimedia format.
The Canadian version of the course is customized for the Canadian market.
Enrollment is open – REALTORS® and other real estate professionals around the world can register anytime.
Work at your own pace, on your own schedule.

Course Format

ipadstarbucks

The course is a combination of text, audio and video. Plan on approximately 15 hours of content including quizzes and the final exam. You can start and stop the course whenever you please, and your place is saved.

We recognize that reading on the screen can sometimes be a challenge, so the course is light on text but full of audio narration and video. There are no goofy animations. Navigating through the course is simple. So sit back, relax, and learn the secrets that will take your business to the next level.

The course is accessible via Mac, PC, Android and iPad, so you can enjoy it anywhere you have an internet connection. Headphones recommended.

What’s covered in the online course?

The same great ideas and information as the live course. Learn what wealthy buyers and sellers say are the “real secrets” to capturing their business and delivering outstanding service! These are the ideas actually used by our members to capture luxury home listings priced from $500,000 to $100,000,000.

Start by Discovering…

The TWO secrets that will guarantee your success
Myth or Reality? What you thought you knew about the luxury market may not be true!
The ONE thing you must do to become a luxury home marketing expert

What you must know about the Luxury Market Segment

Understand why the definition of a luxury home is specific to each individual market
Learn the reasons for targeting the luxury market and the pitfalls to avoid
How to determine which segments of the luxury market are still strong – it’s NOT the “lower income affluent” segment.

Learn WHY the top of the market is still healthy

Discover three BIG opportunities in today’s luxury market and how to tap them for business
Learn how to quickly and easily track key trends in luxury home design and amenities

Learn the facts about Rich Buyers and Rich Sellers

Why old money and new money are irrelevant – but mindset is not!
The secrets of LifeStyle Selling (Don’t tell! But, DO use these secrets to deliver better service and make more money)
The truth about how the wealthy choose their agents – the checklist that came straight from their lips

The myth about the wealthy and the Internet

It’s true, you can target by occupation – we’ll tell you which occupations are key
Amazing truths about millionaires. Are they good prospects or not?
The 7 segments within the luxury market which may be your best prospect groups
The 6 key features the wealthy are looking for in a property marketing plan
The resources wealthy buyers say they use to shop for homes
The simple secret to winning the luxury listing, even when your competition is the top luxury agent in your market
What big companies like American Express, Chanel, Mercedes, and Cartier know about the rich that you need to know, too
How the rich are different (in addition to having more money!)

Discover how to differentiate yourself as THE luxury home marketing expert

The 6 steps to differentiating yourself as a luxury home expert
Learn the art of branding yourself as THE Luxury Home Marketing Expert of choice
The “product” you must sell before you can sell a luxury home
Why local market knowledge is important and exactly what you need to know to make the right decisions in your business and to advise luxury home buyers and sellers
The 9 special competencies that will maximize your success and income
How to capture luxury referrals from other agents
The Three P’s and how to implement them for more success

Learn how to build and build and build your business in the luxury market

Can you be a luxury expert and work other price ranges, too – Yes! Just use this script
5 simple changes in terminology that top luxury agents use to gain business
How to use LifeStyle Marketing in your prospecting
How to save time and money in your marketing by sophisticated targeting
Understand psychographic versus demographic data (avoid old census information!)
Specific ideas to implement in developing your personal marketing plan
Network your business to the next level
How to tap into the International luxury market no matter where you live!

Understand the secrets to listing and pricing a luxury property

Why you should never schedule another “listing presentation” – what to do instead
What one agent used to capture a $13 million listing – you can do it, too
How to establish good, clear communication with your sellers
The secrets to negotiating MORE than what you consider “a full fee” – plus scripts
The truth about square-footage pricing in the luxury market
“Amenity pricing” and how it works
The most powerful pricing tool in today’s market
The MAGIC question to ask yourself before pricing a home
How to deal with the sellers objection “that there are no comparable properties”

Discover the secrets to positioning and promoting a luxury property

What to do when your seller wants “a private sale,” without MLS or advertising
Why you don’t use mass marketing in the luxury market
Understand targeted LifeStyle Marketing and how to use it to define your best prospects
A formula for developing a multi-tier marketing plan and an example plan to build on
The key questions to ask when choosing a magazine for your ads
Seller funded marketing and golden handcuffs – How, why and why not?
How to use a property positioning statement as a foundation for your advertising copy
Are you making these copywriting mistakes? Avoid them and watch your listings sell
What you need to know about real estate photography – Tips and examples
Why most property brochures fall short
When and how to use staging – plus a script to broach the topic
What to do when your sellers won’t stage, but the house needs staging
The important concept of “repurposing”
Creating marketplace BUZZ with the Real Estate Soiree
How to get others to help pay for your property marketing and reach more prospects
Tips (some of which you probably never thought of) for marketing your listings

Showing and selling luxury properties

Prequalifying your wealthy prospect in three steps – The MAGIC question, the written tool , and the follow-up phone call
How LifeStyle Matching creates faster sales and happier buyers
Options for “Agent Must be Present to Show” request
Discover the power of a showing guide
Understand how the feature/benefit approach fits into LifeStyle showings
How to deal with the complex transaction – trust purchases, deal killers, implementers, and more!
Working with screeners

System Requirements

Broadband internet connection
Speakers or headphones
Web browser:
- Internet Explorer 6+
- Firefox 2+
- Safari on Mac 1.2+
- HTML5 compatible browser on mobile devices
Javascript and Cookies enabled
Flash Player 9+
iOS 6.0+
Display resolution of 1024×768 or greater

Get Download The Institute for Luxury Home Marketing – CLHMS Online Training at Forimc.net today!

Salepage:

Archive: https://web.archive.org/web/20150314232233/http://www.luxuryhomemarketing.com/real-estate-agents/CLHMS_Online_Training_Info.html

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!