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To purchase individual modules, please visit the training or tools pages.
THE FULL BLUEPRINT
Full access to all tools and trainings.
- Every module on the platform
- All templates, tools and SOPs
- Private Slack community
- Exclusive webinars and ongoing updates
ALL THE MODULES.
Below is a full list of all modules included in The Blueprint platform.
1. Campaign Onboarding
How to get a new client or SEO campaign up and running on the right foot, quickly.
SUMMARY
A breakdown of the processes to bring in new client work, at scale, and ensure each campaign is given the right attention to succeed. This module is available as a free standalone, here.
WHAT’S INCLUDED?
- 6 Videos
- ~ 1 Hour of Run Time
- Kickoff email template
- Campaign intake questionnaire template
- Internal kickoff meeting framework
- External kickoff meeting framework
2. Kickoff Data Analysis
Benchmark a website’s organic performance at kickoff.
SUMMARY
We send this report to clients at the beginning of a campaign to show performance BEFORE services. This module is available as a standalone for $49, here.
WHAT’S INCLUDED?
- 4 videos
- Half hour of run time
- Data Studio kickoff report template
- Client email template
3. Competitive Analysis
Learn to reverse engineer your competitors’ SEO success.
SUMMARY
Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites. This module is available as a free standalone, here.
WHAT’S INCLUDED?
- 4 videos
- ~1 hour of run time
- Google Sheets competitive audit template
- Client presentation template
4. Project Management
Stay on top of your clients, tasks, and deliverables.
SUMMARY
A Google Sheets project management framework, built specifically for SEO agencies and customizable to your workflow. This module is available as a standalone tool for $499, here.
WHAT’S INCLUDED?
- 23 videos
- ~2 hours of run time
- 4 Google Sheets templates
- Project management tracker
- Link building outreach tracker
- Content management tracker
- Client workbook
- Pre-built project plan templates
5. Website Quality Audit
Assess the “quality” of your site from Google’s perspective.
SUMMARY
The swiss army knife of SEO tools – part technical audit, part content analysis, part project plan builder. This module is available as a standalone tool for $499, here.
WHAT’S INCLUDED?
- 11 videos
- ~2 hours of run time
- Google Sheets template to decide on ‘next steps’ for each page
- Analyzes data from Ahrefs, Google Analytics, ScreamingFrog, Search Console, SEMrush
- Client presentation template
- Client email template
6. Technical SEO Audit
5x the ticket price of your technical audits.
SUMMARY
Deliver massively valuable technical insights to your clients, with our project plan + SEO audit scorecard. This module is available as a standalone tool for $499, here.
WHAT’S INCLUDED?
- 3 videos
- ~2 hours of run time
- Google Sheets audit scorecard template
- Google Sheets technical audit project plan
- Google Sheets template to decide on ‘next steps’ for each page
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7. Keyword Research for EXISTING Pages
Find a wealth of keyword opportunities lying In plain sight.
SUMMARY
There’s an absurd amount of keyword research data floating around. Let’s simplify that. This module is available as a standalone tool for $299, here.
WHAT’S INCLUDED?
- 13 videos
- ~3 hours of run time
- Google Sheets keyword research template
- Client presentation template
8. Target Pages
Prioritizing a site’s “target pages” when planning your campaigns.
SUMMARY
This Sheets file is simple, but it’s a proven way to track key pages when kicking off an SEO campaign.
We use it to prioritize the most important pages on a website based on opportunity. This module is available as a free standalone, here.
WHAT’S INCLUDED?
- 4 videos
- ~30 minutes of run time
- Google Sheets target page selection template
- Written SOP
9. On Page SEO
Master the often-ignored art of making steady on-page SEO improvements.
SUMMARY
Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown. This module is available as a standalone training for $199, here.
WHAT’S INCLUDED?
- 12 videos
- ~2 hours of run time
- Google Sheets on-page optimization planner
- Client email templates
10. Content Audit
Increase crawl budget, indexation and visits from Google by “pruning” your content.
SUMMARY
Maximize the organic performance of your content by organizing content around “pillar” and “cluster” themes and eliminating irrelevant pages. This module is available as a standalone training for $199, here.
WHAT’S INCLUDED?
- 7 videos
- ~1.5 hours of run time
- Google Sheets template
- Client presentation and email template
11. Keyword Gap Analysis
Learn to rank for keywords currently being owned by your client’s competitors.
SUMMARY
Analyze competitors’ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients. This module is available as a standalone training for $299, here.
WHAT’S INCLUDED?
- 5 videos
- ~1/2 hour of run time
- Google Sheets template
- Client presentation
12. Link Outreach
Learn how to build links in every niche, at scale.
SUMMARY
The core of what we do is link outreach, not link building. Our process teaches you how to find niche relevant links and send high converting pitches to secure the link.
100% white hat, Google approved and client friendly. This module is available as a standalone training for $999, here.
WHAT’S INCLUDED?
- 100+ videos covering actionable link building tactics
- Project management + email templates
- SOPs and process flows to execute massive outreach campaigns at scale
- Step-by-step trainings for link prospecting and outreach
13. SEO Reporting
The agency standard for monthly client reporting.
SUMMARY
A 14 page, customizable Data Studio report to track campaign progress, traffic, revenue and KW growth. This module is available as a standalone training for $199, here.
WHAT’S INCLUDED?
- 4 videos
- ~1/2 hour of run time
- 14-page Google Data Studio template
- Google Sheets + SEMrush monthly keyword tracking template
14. Agency Staffing + Resourcing
Manage your staffing + profit margins with aplomb.
SUMMARY
Properly matching your staffing levels to upcoming client projects is key to turning a profit as an agency.
We’ll walk through how to structure your team during different phases of growth, and ultimately how to forecast your profitability.
This module is available as a standalone training for $99, here.
WHAT’S INCLUDED?
- 6 videos
- 1 hour of run time
- Google Sheets Staffing + Profitability Forecast Template
15. COMING SOON
Browse the full roadmap of upcoming modules.
WE’RE EXCITED TO LAUNCH 1-2 NEW MODULES PER MONTH.
Upcoming modules include agency management (staffing, pricing and sales) as well as updates to our monthly reporting + project management suite.
VIEW THE FULL ROADMAP ON TRELLO.
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