Strategy Finishing School – Julian Cole 2022

Salepage link: At HERE. Archive: https://archive.is/wip/jTQyG

Buy now $497 $1997, Strategy Finishing School – Julian Cole 2022 Course.

15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW

Progress to a leadership role in strategy with the Strategy Finishing School. 

The BIG-T Strategist model gives you a; 

• Strong foundation in the strategy craft with 9 modules 

• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to;

• 80+ video lessons

• Private Facebook Group (1000+ members)

• Private mentorship groups 

• Access to Julian Cole

STRATEGY FINISHING SCHOOL

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

Course Modules & Lessons

Strategy Fundamentals

What is strategy? 

Writing a strategy

Different types of strategy

Managing Downtime 

Short Sharp Strategy 

Who’s Who In Agencies 

Strategy In Under An Hour 

Helpful Strategy Resources 

Research

Kick Off Questions 

Strategy Scrapbook

Art of Interviewing Clients

Evaluating Data Sources 

Validating Problems/Insights 

Insights

What are insights? 

Insights vs. observations 

Flipping Insights

Polishing Insights

Adding Tension 

Creative Briefing

How to write a creative brief 

Sacred Six Brief Template
GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing 

Giving Creative Feedback 

Tips for Briefing Remotely

Brand Strategy

What is Brand Strategy?

Brand Frameworks 

Brand Benefit Ladders

Brand Architecture

Brand Archetypes 

Comms Planning

What is Comms Planning?

Consumer Journey Tools 

Consumer Journey Mapping 

Comms Framework 

Comms Planning Questions 

Tactical Briefing 

Articulating An Idea 

Idea Formula

Building Out An Execution 

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory 

Innovation Checklist 

Blueprints 

Advertising Effectiveness

How Advertising Works 

Cogs of Marketing Effectiveness 

Mental And Physical Availability 

Distinctive Assets 

Category Entry Points 

ESOV 

Different Types of Measurement 

Creating a KPI Framework

Business Strategy

SWOT Analysis 

Reading a Financial Report

Proactive Strategy 

Growth Matrix 
Business Strategy Models (Coming Soon)

Professional Development

Transitioning Into Strategy 

Strategy Confidence

How To Get A Raise

Creating Your Pitch

Strategy Portfolio Website

Diplomacy

Politics 101

How To Work With Creatives 

How To Work With Media Agencies 

Giving Creative Feedback 

Designing Decks 

Writing Presentations

Management

Managing Planners 

Strategist Interview Questions 

Setting Up A Strategy Department 

Setting Up A Strategy Department Vision 

Scoping Strategy 

Being Strategy About Resourcing 

Selling Strategy

Scoping Strategy 

Being Strategic About Strategy 

Proactive Strategy 

RICK Sales Model

How Agencies Make Money

Strategy Sales Models (Coming Soon)