Stephen Kane – ConversionXL – Product Marketing Content

After taking this course you’ll…

• Understand the five ceremonies of Agile Marketing and how each contributes to more efficient and flexible, outcome-driven product content.
• Apply a strategic mindset and ruthless prioritization of your content output by introducing new priority frameworks to your planning toolkit.
• Learn what a win/loss analysis is, and how having one in place will prevent you and your marketing and sales team from losing winnable deals with your content.
• Translate your product’s features into human-centered benefits that resolves pain points by utilizing a value proposition canvas.

This course is essential for you if…

• You want to evolve from an execution content culture toward more of a craftsmanship content culture connected to your brand’s product strategy.
• You struggle to prioritize all of the content work that is being asked of you and your team. Work on the right stuff and learn how you can credibly say, “no”
• You find yourself wondering how you can make your product marketing content more human-centered and address your client’s pain points head on.

This course is NOT for you if…

• You are only concentrated on creating outputs. Shifting your mindset from outputs to outcomes will enable you to build more client-centric content aligned with your brand’s product strategy.
• You aren’t focused on driving revenue. This course will elevate your strategic mindset and help you align you and your team’s content production work to revenue-generating activities.
• You aren’t willing to introduce new ways of working into your workplace. Transforming your team’s working style into Agile Marketing involves buy-in from your critical partners and colleagues, as well as introducing new processes and workflows.

Your course curriculum

Sale Page: https://cxl.com/institute/online-course/product-marketing-content/
Archive: https://archive.ph/wip/WZn2d

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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