Let’s Face It – Writing Matters!
Something funny happened when the internet went mainstream.
People predicted that the printed word would die. Books you hold in your hand with pages you turn will go out of style. And people will stop reading.
But now that we use the internet everywhere, guess what?
We’re reading more than ever!
With every piece of information, factoid, and solution at our fingertips, we want even more.
Need a recipe to use the salmon and spinach in your refrigerator? Fix that knocking sound the dryer makes? Find the most exotic places you can travel and still have internet access?
The answers are just a Google search away.
And you’re not satisfied with just one answer, are you? You read 3, 5, 10 answers until you find the best one. Or until you’re quite the expert yourself.
As you can imagine, when there’s a demand for things to read, there a demand for… writing!
Somebody’s got to write all that information.
And you know what I’ve discovered? If you write the most interesting, helpful, and shareable information—and get eyeballs on it—good things happen.
I stumbled upon this by accident.
Like every other owner of a new online business, I tried everything: search engine optimization, social media, paid ads, you name it.
But the only time I got any remarkable results was when I started guest posting.
At first, my guest posts brought only a small trickle of traffic to my site. Which wasn’t bad because previously, it was zero.
But it was enough to motivate me to write 84 guest posts in 10 months!
The traffic from my guest posts snowballed, until my site was getting 16,000 pageviews a month, and my mailing list grew from 0 to over 3,000 subscribers!
I was published on:
People asked to interview me on their blogs and podcasts. And I earned the nickname, “Freddy Krueger of blogging,” because I seemed to be everywhere.
I even got the likes of Guy Kawasaki, Mitch Joel, Mark Schaefer, Randy Komisar, Derek Halpern, and Brian Clark to contribute to my book, Engagement from Scratch!.
I finally had what I needed to make my online business succeed: an audience.
My audience told me what their challenges were and which solutions they wanted. I merely listened and created what they were clamoring for. Thanks to my audience, I began producing blockbuster programs.
That, in a nutshell, is how Mirasee (formerly Firepole Marketing) became the multiple-seven-figure, global company it is today.
And it all began with guest posting.
But Wait – Isn’t Guest Posting “Done Like Dinner”?
All that happened five years ago, which you know is like a thousand years in internet time.
So you might be thinking, “Sure, Danny, guest posting worked great for you way back when, but does it still work?”
If you listen to what some people say about guest blogging, it’s easy to believe guest posting is just about “done like dinner.”
No less than Matt Cutts, while he was head of Google’s webspam team, declared that “if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
Yikes!
More recently, Tim Soulo, head of marketing at Ahrefs, analyzed the results of 239 guest posts by 400 bloggers. His conclusion? The ROI of guest blogging is not enough to make it worthwhile.
And you know what? I totally agree with them!
First off, Matt Cutts was talking about using guest posting to get backlinks to “low quality or spam sites.” So he’s right.
Guest blogging as a spammy SEO tactic is never a good idea. I don’t recommend it.
As for Tim Soulo’s findings, they just go to show that no strategy works all the time.
For every person like me who’s had great success from guest posting, you’ll probably find at least five people who failed at it. Why is that?
Assuming the strategy is sound, it takes both skill and effort to make it work.
Remember how Tim approached 400 bloggers? And yet, he collected the results of only 239 guest blog posts. Not a very good sign of effort, is it?
I’m not saying guest posting has to be hard—we’ll talk about making it easier later on—but you do need to reach a critical mass for it to move the needle.
What Kind of Results Can You Get from Guest Posting?
Cutts himself says guest blogging is a good way to achieve “exposure, branding, increased reach, community, etc.”
And Soulo’s findings bear this out.
Even as he blasted the ROI of guest posting, Soulos also pointed out that it’s a great way to get second-hand search traffic, quality (not spammy) backlinks, exposure and credibility, valuable relationships, and monetary reward.
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These results are not rare. Check this out:
Leo Widrich, co-founder of Buffer, said “Solely through guest blogging we’ve acquired around 100,000 users within the first 9 months of running Buffer.”
Neil Patel, founder of Kissmetrics, Crazy Egg, and QuickSprout, said on his blog in February 2016: “I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.”
He goes as far as to call guest blogging “the heartbeat of my digital business.”
Now you may be wondering about ordinary people like you, who are either new to guest blogging or have tried it but didn’t see results worth writing home about.
If so, meet some of our students:
I went from having no audience to having an audience. My blog now gets several thousand unique views per month, going up from almost no visitors prior to taking the course.
Rick Carlino,Mirasee student
I have had more visitors in the past month, then the past 5 months combined.
Anonymous,Mirasee student
I was just recently showcased in Huffington Post. I had been trying for years before to get into some of the top 10 media like that on my own, and boom, Danny just goes, ‘Here, you do this, this, and this,’ and there I was. That was pretty amazing.
Jennifer Leigh,Mirasee student
From beginners like our students, to online entrepreneurs like me and Ramit Sethi, to startups like HelpScout and Buffer, to big brands like Intel and Salesforce, businesses are using guest blogging to increase:
- Web traffic
- Brand awareness and exposure
- Credibility
… all while forging relationships with influencers.
What’s the ROI of all that? Priceless!
Ready To Get More Visibility, Credibility, And Connections By Borrowing Other People’s Audiences? We’ll Show You How!
As we’ve seen earlier, guest blogging is a solid strategy, but there’s a right and a wrong way to do it.
If you’ve tried guest posting, but:
- You keep getting rejected by the blogs you want to write for
- You don’t get a lot of referral traffic from your guest posts
- You get very few new email subscribers from your guest posts
- You can’t write enough guest posts to achieve critical mass
- You run out of ideas for what to write about
- … then we can help.
Write Like Freddy, our course on guest blogging, was our very first knockout course. It has graduated over 1,000 successful students.
But it was due for an update. So I reached out to Jim Hopkinson, Director of Courses at Mirasee, and together we took Write Like Freddy and not only updated it, but rebuilt it from the ground up to help solo entrepreneurs and small business owners to:
- Follow a successful guest blogging strategy
- Develop the skills necessary to guest post for results
- Make guest posting as easy yet effective as possible—especially for non-writers
Jim brought in the guest posting tactics he used to land articles on:
The result: Standout Guest Posting!
What You’ll Learn in Standout Guest Posting
Standout Guest Posting is a self-paced, online training program on how to guest blog successfully.
Here’s a sneak peek at what’s in store for you in Standout Guest Posting:
Module 1. Lay the Groundwork
- How guest blogging can build your business
- How to find blogs to write for
- How to leverage micro-networks for guest posting
Module 2. Craft the Angle, Headline, and Pitch
- How to find juicy topics to write about
- How to craft the perfect headlines that make host bloggers drool and readers click
- The no-stress way to pitch to blogs so you almost always get a “yes!” and make a friend in the process (exact templates included)
Module 3. Follow the Proven Process
- A simple structure to write guest posts that stand out from the competition, and at the same time makes writing easier and faster
- How to write a byline that entices readers to click through to your website
- How to enhance your post to take it from ho-hum to remarkable
Module 4. Optimize for Maximum Mileage
- How to form and nurture relationships with peers and influencers
- How to promote your guest posts
- How to track and evaluate your guest posting success
Lessons are delivered through bite-sized online videos, and you can also download the written transcripts of them if you like.
And to help you implement what you’re learning, you’ll have worksheets, samples, and other resources.
Everything will be online. To access your lessons, you only need a computer and decent internet connection.
On top of the lessons, you also get:
- Exclusive access to our Standout Guest Posting group in Facebook, where you can connect with your fellow students, post questions, share your challenges, and celebrate successes
- An email “hotline” to submit your questions and send feedback
We provide a proven strategy and help you build the skills to execute it, while you provide the elbow grease. It’s everything you need to guest post and reap the rewards!
BONUS: Make Back Your Investment In the Program!
When you enroll in Standout Guest Posting, you’ll immediately receive a directory of blogs that accept guest posts and those that pay for them.
So you can recover the cost of the program with a $200 guest post!
As you can see, we’ve taken away all the risk to make this choice a no-brainer:
Here’s Everything You Get In Standout Guest Posting
To recap, here’s what you get when you enroll in Standout Guest Posting:
- Access to online video lessons, with transcripts
- Worksheets so you actually implement the lessons—and start seeing results—as you go through the course
- Lists and links to resources to help make guest posting easier, faster, and more effective
- Exclusive membership to the Standout Guest Posting group on Facebook
- An email hotline where you will get a response within 24 hours (on weekdays)
- A directory of blogs that accept guest bloggers and others that pay you to guest post
Jim and I share everything we’ve learned throughout the years about how to guest post the right way: the way that gets you more traffic, more subscribers, greater credibility, and wider connections.
We’re teaching you a solid strategy that worked for us, has worked for our students, and will keep working for many more internet years to come… because honest, quality guest posting is timeless.
Are you ready to go on this amazing journey?
To your future success and freedom,
Danny Iny
Founder and CEO at Mirasee
Best-Selling Author of Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich
Creator of Audience Launchpad Intensive
PS: Jim and I are absolutely sure that Standout Guest Posting will result in a breakthrough for your business. But then, we’re biased. So we’ll let our past students tell you what they think:
I have grabbed up a series of four guest posts at Mogul Mom, one at a coupon/mom site, and one at Life… Your Way! Just the beginning. The 10 minute outline REALLY HELPS!
Selena M.
For me your gift is how you break each step down and literally show it step by step (which people say they will do but don’t often deliver on). As a newbie to this world, I get that I have to research blogs. The difference is your circles to explain “angle” and the Excel sheet with the columns – makes the light go on upstairs and I feel like the hours it will take will actually now result in something tangible….
Zivana A.
I’ve generated tons of new insights about writing and marketing online, as well as gained new peers to network with. It’s just a once-in-a-lifetime opportunity I’m glad I did not miss!
Celine
Wow, good stuff here Danny. I now see your point about method and process. Love it… Definitely helpful in writing consistently good posts.
Eric W.
Your very clear, structured approach is perfect for a person like myself who, while conversant with the concept of blogging, is prone to getting sidetracked by the various approaches to blogging without having a particular target in mind. I really like your rapid-fire approach in the video, and your worksheets are dynamite!
Randall V.
My main issue before signing up was knowing where to start with guest posting and how to structure those guest posts. Danny provided a great program that addresses not only those aspects, but also taught me how to craft emails that work with pitching other people. I’m a better blogger because of this course.
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