Social Media Marketing ROI (2017) – Luan Wise

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Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements that really matter, howto use Twitter, Linkedln, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.

Topics include:

• Linking business strategy and social media
• Looking at the challenges of calculating ROI
• Determining the cost of social media
• Defining ROI
• Calculating social media marketing ROI
• Determining the financial and nonfinancial benefits of social media

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