Smart Business Systems – Ezra Firestone

Smart Business Systems – Ezra Firestone

In this training with the Smart Marketer leadership team, you will learn the same C-level strategies we used to hire, train and manage 150 employees & generate $185 million in revenue.

INTERVIEWS, TRAININGS & STRATEGY SESSIONS

With the Smart Marketer leadership team

6 MODULES WITH 32 ON-DEMAND VIDEOS

That you can watch at your own pace.

PROJECT CHARTER AND OTHER C-LEVEL RESOURCES

To use on a daily basis to manage & scale operations.

Avoid the growing pains of scaling a business: add systems that support (and accelerate) growth.

HEY, I’M EZRA!

In the last 6 years, I’ve generated $185 million in revenue across 3 brands while running a team of over 150 employees.

But I didn’t start out that way. I started the same way you probably did — as a solopreneur.

I built my business out of a tiny NYC apartment where I performed every role in the company, from marketing to support to fulfillment.

But as the company grew and my team grew, I experienced some serious growing pains that held me back from reaching 8 figures:

• • Days could feel chaotic and stressful.
  • Projects were disorganized and never got done on time.
  • I had no idea how to handle the finances or the legal side of my business.

In other words: I knew how to be a smart marketer, but I didn’t know how to be a smart business owner. 

But all of that changed when I realized that the secret to scale is repetition.

When you can repeat a process with predictable results, then you can scale it — whether it’s managing a product launch or onboarding your next 10 employees.

Scalable Business Systems Can Help You:

Course Curriculum

Over 6 modules and 32 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.

Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.

MODULE 1

Building Your Leadership Team

MODULE DETAILS

⊕ What Does a Visionary Look Like?
⊕ What Does a CEO Look Like?
⊕ What Does a COO Look Like?
⊕ What Does a CMO Look Like?

MODULE 2

Building Out Your Team

MODULE DETAILS

⊕ From Doer to Delegator
⊕ From One to Many: Building Your Team
⊕ The Three Types of Hires
⊕ Autonomy & Freedom
⊕ Onboarding Your Team
⊕ Managing Contractors
⊕ How to Offboard with Dignity

MODULE 3

Managing People

MODULE DETAILS

⊕ Presence is a Present
⊕ Getting Buy-in
⊕ Centralizing Your Communication
⊕ Having Hard Conversations
⊕ Setting Your Meeting Cadence
⊕ Building Remote Camaraderie

MODULE 4

Managing Marketing

MODULE DETAILS

⊕ Sell the Transformation
⊕ You NEED Marketing
⊕ Agency v. Contractor v. Team
⊕ Allocating Marketing Efforts
⊕ Managing Marketing Projects

MODULE 5

Managing The Customer Experience

MODULE DETAILS

⊕ Business Is About People
⊕ Building the Best Damn Product
⊕ Support as a Revenue Lever
⊕ Centralizing Business Assets
⊕ Customer Feedback as a Source of Truth

MODULE 6

Managing Scale

MODULE DETAILS

⊕ It All Comes Back to Constant Communication
⊕ Managing Your Money
⊕ Managing Your Vision
⊕ Setting Up Systems & Projects
⊕ Managing Your Projects
⊕ Managing Your Metrics

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