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Shane Melaugh (Thrive Themes) – Sales Page Blueprint
Do you want to sell more products using only the power of words?
Do you want to sell more products — using only the power of words — without hiring expensive copywriters, mentors or coaches, and without spending thousands of dollars on a “copywriting degree” or an overpriced course?
What if you could boost sales and conversions on your website using the exact same simple, effective, and highly-replicable strategy that I’ve used to sell millions of dollars worth of products across my businesses… even if you have no clue what to write and have never written sales copy before?
On top of that, how relieved are you to hear there’s no need to write slimey, over-hyped “Sales Copy” that’s designed to trick your audience into forking over cash for products they don’t want or need?
In fact: what if you could sell more products by writing clearly and truthfully about your products and could do so on a shoestring budget? If that’s something that could bring value to your business, then you’re in the right place.
I’m Shane Melaugh,
Founder of Thrive Themes
I’ve created and launched several 6- and 7-figure businesses over the last 10 years, from scratch, on a shoestring budget.
Over the years and across many successes and failures, I’ve learned one indisputable truth:
Words on pages matter.
If you want a successful online business, there are hundreds of things you could focus on, but at the end of the day, you have to have the right words on your website.
Words matter more than images & design. MUCH more.
The right words have the power to skyrocket your business growth… and nothing gets that done better than a well crafted SALES PAGE.
I have personally written dozens of sales pages for businesses ranging from online courses to software and SaaS.
And I’ve trained up and worked with marketing teams, overseeing the creation of countless sales pages, landing pages and funnels.
During all this, I’ve been keeping careful track of what works and what doesn’t.
And finally, I was able to create a simple, proven blueprint. A system that I follow every single time I write a new sales page… so I never have to worry about whether I’ve given it my best or not.
Now, for the first time, I’m making my Sales Page Blueprint available for you.
Why Your Sales Pages Are Leaking Profits Like A Rusty Bucket
As I write this, I’m thinking back to all the products I’ve launched throughout my career… and all the sales pages I’ve published.
It wasn’t always easy for me. In fact, I remember clearly how confused and overwhelmed I felt the first time I had to write a sales page for a product.
What exactly should I write here?
In what order should I present my points?
How am I supposed to write something that will make someone want to buy my product?
If you’ve ever sold something online, I’m sure you can relate.
Now, with everyone (and every business) coming online over the last two decades, it’s becoming increasingly more challenging to “get the sale”…
It’s not enough to have a good product. It’s not enough to mean well.
You need to make your product stand out. And you need to be able to convey the value of your offer effectively…
…and quickly.
Because people’s attention spans are getting shorter. If you can’t communicate your product’s value effectively in the first 2-3 seconds you have a visitor’s attention… you’re leaking profits from every sales page.
For a while I struggled through this new reality… time and time again, I had to realize that what worked before no longer worked today.
I followed all the typical marketing and copywriting advice… and got mediocre results.
I knew I needed to go back to the drawing board.
What It Feels Like To Sell MORE Products Without Sleazy Sales Copy
(Two Sales Scenarios)
Imagine something with me for a moment.
You wake up on the day of your product launch excited to see what will happen.
You’ve hired a well-regarded copywriter, consulted all the gurus, and taken all the courses.
You know you’re going to crush it because the sales page copy is so HOT that it even makes you want to pull out your credit card and buy. All your friends, family, and entire network congratulate you. Well done!
BUT…
…something feels a little off…
…even wrong.
You don’t know why. You ignore it. You go about your day and voila!
Sales start to roll in. By that afternoon, you’re ecstatic. You’ve done it!
Then you get an unexpected email. Your first refund.
That’s OK though, it’s only one!
Then another, and another appears… by the end of the next day, nearly half of your new customers have refunded.
And not only that, many seem angry. “Your product doesn’t do what your sales page said it would do,” they email you in frustration. “Lies, Hype, Garbage!” And finally you’re forced to admit that the super HOT sales page copy you invested so much time, money, and energy into is actually destroying your brand and reputation — because it IS all hype, and lies.
Why You Need To Learn The Skill Of Crafting Highly Effective Sales Pages
❝ We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.❞
– ROBERT COLLIER
Communication with your prospects is absolutely critical to getting the sale.
But the truth is, consumers are a lot savvier than we tend to give them credit for…
It’s not as simple as just slapping up a headline, image, and “BUY NOW” button anymore (ahh the good ol’ days).
There are now so many options, so many scams, and so much information out there that you need to walk a fine line between getting your prospect all the information they need to buy without overselling your product.
Because the truth is they can smell a scam from a mile away.
But the reality is, there’s no more effective skill at selling on the planet than well-crafted, truthful, and evocative sales copy built around a great offer.
And, if — like myself with all of my businesses — you’re bootstrapping your business, then learning how to craft a highly effective sales page might be the exact skill you need to sell more products with less effort.
The Sell More, Hype Less Formula
Sales copy doesn’t need to be full of hype or sleazy sales tactics. What if instead of all the slimy copywriting “tricks and tactics” that most gurus pitch… you could actually sell more by being truthful, clear, and honest about your products?
Yes, it’s possible. With the “Sell More, Hype Less Formula,” you’ll finally know the exact non-salesy strategies you need to sell more products (without lies, manipulation, or hype)
The Shoestring Budget Sales Page (that Converts)
What if you could build a sales page on a shoestring budget that sells at least as well (if not more!) than the overhyped, extremely expensive copy that the gurus all say you need? What if you could put together the page, copy, and offer all by yourself without breaking the bank?
The Shoestring Sales Page Method is my answer to overly hyped sales page fluff (and it converts!).
The Selling Superpower
Being able to sell more with less effort is like having a superpower. Imagine taking your current sales page and boosting conversions on that page by 5% — all with a simple copy refresh. Getting more value from your current traffic without mountains of effort or expensive tools and professionals will feel like a superpower.
The Highly Leveraged Growth Skill
There are few levers in your business as powerful as learning how to effectively sell your products to customers. Without this skill, you’re undoubtedly losing sales every single month. The return on investment for learning how to sell to your audience the right way is massive.
Once you’ve got this highly leveraged growth skill down, you’ll be able to quickly and effectively sell more with less effort.
Introducing Sales Page Blueprint.
Finally, A Simple, No-Frills System for Creating Sales Pages That Sell
(Even If You Have Zero Copywriting Experience)
In this no-frills, straight to the point course you’re going to learn my exact sales page formula I use to craft sales pages that sell for all of my products (yep, even Thrive Themes).
The same exact sales page blueprint I’ve used to make $72,603 in 23 days with my latest product launch.
And the best part?
You’ll only need a couple of afternoons to get through this material…
And you don’t need to be a copywriter…
…or a designer or marketer.
You won’t have to learn how to sell with sleaze or manipulate your audience (thereby devaluing your products and brand)…
And we’re not going to charge you $1,997, or even $497…
Nope, not even $297 (stay with me, we’re almost to pricing, but I promise you’ll be pleasantly surprised).
When you complete this bite sized sales page blitz of a course, you’re going to have:
Swipe my exact (proven) sales page copy formula that I’ve used in all of my businesses, including Thrive Themes, helping me to generate millions of dollars in revenue for my businesses and brands.
Don’t know what to write where? Sales Page Blueprint will give you a tutorialized sales page structure that ensures no conversion-critical element is overlooked.
Not a pro-copywriter? No problem. Sales Page Blueprint will give you the writing chops you need to draft killer copy with zero sleaze. Not only will you learn the 3 unbreakable rules of copywriting, but you’ll discover techniques to unstick your writing process, as well as a rapid implementation method to get your sales page published in the shortest possible time.
Sales Page Secrets
If you know absolutely nothing about copywriting, don’t really want to know anything about selling with copy, and will never have the time to really learn the skill… then just knowing these 3 simple, unbreakable rules of copywriting will be all you need to get more sales and customers.
Did you know that by actually turning away some of your visitors, you can sell more products? Sounds counterintuitive, I know, but the truth is that your products aren’t right for everyone. By knowing how to polarize your audience with a sales message, you can actually sell more products to the right customers and stop wasting your time trying to sell to leads that will never buy.
Can you sell with sleazy sales tactics? Yes, but do you really want to be known as that entrepreneur and watch your businesses reputation suffer just to get a few extra sales? The truth is, you can actually sell more products by being honest, clear, and transparent with your audience. And knowing how to do this the right way is one of the secrets that helped me scale Thrive Themes and all of my businesses.
Learning how to effectively communicate your message to target customers is the number one skill every entrepreneur should learn if they want to sell more of their products. Understanding the hearts and minds of your ideal customer and being able to effectively communicate your value proposition to them will help you bridge the gap between lukewarm visitor and red hot buyer. And with our Communication Strategies That Sell, you’ll be able to do exactly that (without any sleaze or hype).
What Exactly Is Included In The Course?
Module 1 – Introduction & Prep.
In module one you’ll get prepared to create your first sales page, get organized, and learn the structure needed to craft a high-converting sales page.
Lesson 1 – Introduction & WelcomeVideo
Lesson 2 – Preparation
Lesson 3 -Getting Organized
Lesson 4 – Sales Page Structure
Module 2 – Shortcut To Copywriting Success
In module two you’ll learn the 3 unbreakable rules of copywriting, techniques and implementation processes to build your sales page, tools of the trade and how to quickly write your sales page first draft.
Lesson 4 – The Unbreakable Rules of Copywriting
Lesson 5 – Preparation
Lesson 6 -Getting Organized
▸ Bonus#1 – The Hero’s Journey
▸ Bonus#2 – Unstick Your Writing Process
Lesson 7 – Copywriting Tools & First Draft
Lesson 8 – Improving Your First Draft
Module 3 – Design Modules & Final Build
In module three it’s time to start putting it all you’ve learned together and actually build your sales page. You’re going to learn design principles and sales page design tactics that actually work (and are quickly implementable), as well as how to get your first sales page built and ready to deploy.
Lesson 9 – Design Modules
Lesson 10 – Draft To Final Sales Page
Sale Page: https://thrivethemes.com/sales-page-blueprint/
Archive: https://archive.ph/jvYJj
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