Service Metrics for Customer Service – Brad Cleveland

Establishing the right metrics to support effective customer service requires a solid understanding of how metrics work, how metrics are interrelated, and what the uses and limitations of metrics are. Wisely employed, the right metrics help guide decisions, support collaboration, and encourage better performance. But metrics that are incomplete, unfair, or misapplied can send the wrong messages, negatively impact customers and employees, and lead to inefficiencies.

This course covers, in a step-by-step fashion, why metrics are important, which metrics matter the most, how to interpret results, and examples of how successful organizations leverage metrics to improve decisions and performance. Whether your service operation includes face-to-face services, contact centers, social media, self-service, or any combination, this course provides practical know-how, real-life examples, and guidance for implementing and using the right metrics and establishing meaningful goals.

Topics include:

• Identifying customer expectations
• Avoiding pitfalls
• Essential metrics for the service operation
• Identifying alternatives for measuring engagement
• Engaging support that drives the right behaviors
• Key areas of focus for individuals
• Assessing service interactions
• Calibration and coaching
• Clarifying responsibilities

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