SEO That Works 4.0 (2021) – Brian Dean

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Let me know if this has ever happened to you:

You’re checking out the first page competition for one of your target keywords and you see one, two or maybe even five sites that have no business ranking above you.

That’s when you think to yourself, “How did THEY manage to rank above me? My content and backlinks are SO MUCH better than theirs.”

Even though you don’t have x-ray vision to peek inside the inner workings of their business, you just KNOW that they’re generating high-paying clients, profitable product sales, and lucrative commissions around the clock.

And you think to yourself:
“How can I do that?”

That’s exactly why I’m writing to you today.

You see, when someone ranks on the first page of Google for a competitive keyword there’s no magic or luck involved.

You may not be able to see it, but there’s almost always something behind the scenes that propels them to the first page (and the landslide of traffic that a top ranking brings with it).

(In fact, there are actually 3 SEO secrets at work. I’ll reveal all 3 in a minute.)

And That’s EXACTLY What I’m Going to Share With You Today

Once you understand these 3 secrets, generating traffic becomes as simple as following a step-by-step recipe.

Just follow the steps and you’re set.

Take a second and think about what it would be like to have a step-by-step plan for generating targeted traffic…

A plan that showed you how to publish content that you KNOW would rank for keywords that your customers search for every day.

A plan that gave you tested email scripts that you could send to influential bloggers and journalists…

…scripts that made them WANT to share your site with their readers.

That’d be pretty great, right?

Well with the right system in place, it’s possible.

Before I get into that, I want to answer the question that’s probably rattling around in your head right now:

“How did you figure all this out, Brian?”

Join SEO That Works 4.0, give me 8 weeks, and I’ll show you how to quickly get more traffic, generate more leads and sales, (and most important of all) significantly boost your revenue.

I recently updated the entire program for 2020 (including lots of new strategies that are working GREAT right now).

Here’s how it works:

Every week you’ll get access to new video training sessions that come with step-by-step instructions that show you EXACTLY how to execute the material. Each lesson comes with additional training material like worksheets, field reports, and tutorials.

The best part? Whether you’re new to SEO or a veteran, you’ll get access to my proven SEO blueprint so that you can quickly grow your online business.

Plus, the SEO That Works system has been field tested by over 4,000 SEO That Works graduates. That way you don’t have to wonder whether or not the system works. You just have to find out whether or not STW is right for you.

Read on to answer the question: “Is SEO That Works right for me?”.

MODULE 1:

Fast Track SEO Success

This module is all about getting you to Google’s first page… FAST.

You’ll learn how to rank a new site — or an existing site — in record time. These are the exact first steps I take whenever I launch a new site.

Here’s exactly what you’ll learn:

• My #1 secret for creating the ONE type of content that people love to link to and share (and not just shares from anyone… shares and links from authority site owners in your niche).
• The ONE thing you need to have on your site if you’re serious about generating backlinks, social shares, and referral traffic. I call it a “PP.” I’ve found that most sites that struggle can turn things around simply by adding a single PP to their site.
• Why you should avoid long tail keywords like the plague… and why Medium Tail keywords work much better.
• The “weird” approach I use to get influential bloggers and journalists to share my content with their audience.

MODULE 2:

How To Publish Content That Attracts Links, Traffic And Customers

By the end of this module you’ll be able to generate content that you can leverage for authority backlinks and targeted traffic over and over again. How? By tapping into my 7 proven Content Frameworks.

For example, I’ll show you:

• The 7 “plug and play” Content Frameworks that I use to build links and drive traffic (including LOTS of real-world examples and exclusive field reports).
• My step-by-step system for creating industry studies that generate traffic, links and first page Google rankings. This system is the secret behind not one, not two, but SEVEN viral campaigns.
• How to use The Trademark Technique to generate buzz and establish yourself as one of your industry’s go-to experts.
• The Crowdsourced Manual: My latest Crowdsourced Manual has brought in over 200k unique visitors (and ranks above Search Engine Watch, Search Engine Land and Forbes for a VERY competitive keyword).

MODULE 3:

How To Promote Your Content And Get Backlinks From Authority Sites

Forget the “Publish and Pray” approach.

When you’re done with this module you’ll know exactly how to promote your content effectively (step-by-step).

These are the exact link building and content promotion strategies I used to achieve first page rankings for competitive keywords, like “on page SEO”, “keyword research” and “backlinks”.

Now, for the first time ever, I’ll reveal each of them to you. More specifically, you’ll learn:

• The dead-simple system for finding authority site owners that WANT to add your link to their site (it sounds crazy right now, but when you see it you’ll say: ” Why didn’t I think of that?”).
• How I use Content Amplification to promote my content the right way (hint: this has NOTHING to do with posting on Facebook or Twitter).
• The secret to email outreach that actually gets results
  (I hand you over 20 proven, word-for-word email scripts).
• The Applesauce Technique, and how it lands me authority links in every niche that I use it in (this is working REALLY well right now).

MODULE 4:

Optimize for UX Signals

Content and backlinks will get you to Google’s first page. But to stay there, your content also needs to be optimized for UX signals.

And in this module I’ll show you exactly how to optimize your content for key UX Signals, like Dwell Time, Bounce Rate, organic click through rate, pogosticking, and more.

Here’s what you’ll learn in this module:

• The #1 tactic that you can use to reduce your site’s bounce rate (FAST).
• The simple copywriting strategy that I use to keep Google searchers stuck to my page like glue.
• Why The CTR Magnet Method drives more search engine traffic to your site within days (not weeks or months).
• The technique that I recently used to increase organic traffic to one of my important pages by 652.1%.

MODULE 5:

How to Scale SEO and Link Building

In the final module I’ll show you exactly how to scale content production, link building and more. So if you want to outsource the strategies from the course, or just double down on what’s working, this module is for you.

These are a few of the things you’ll learn in this module:

• Exactly how to scale up the proven link building strategies that I cover in Module 3.
• My exact step-by-step process for hiring freelance writers, designers and more.
• How I doubled out content production at Backlinko… without sacrificing quality (in fact, our content got BETTER over that timeframe).
• The new link building strategy I recently developed that brings in authority links essentially on autopilot.

It’s Time to Take Your Game to a Whole New Level

Because I want you to get nothing less than mind-blowing value from the course, I’ve included a number of extra resources and advanced trainings in SEO That Works 4.0.

After you’ve finished the course itself — and are looking to master local SEO, PR or Social Media — these bonuses will hook you up.

I could easily sell these training sessions as a standalone course (they’re that good).

But I first and foremost want to make sure that SEO That Works 4.0 is the best business training course on the market. Period.

That’s why I’ve included them at no extra cost to you.

Here’s a snapshot of what you’ll receive:

SESSION 1

Small Business PR Secrets

In this training I’ve invited Dmitry Dragilev, who runs one of the most respected PR firms in New York City, to contribute his expert knowledge to the SEO That Works community. To Dmitry, getting links from sites like Mashable, Tech Crunch, and Wall Street Journal is just another day at the office.

Businesses from around the world — from the US to Germany — constantly knock on Dmitry’s door to ask him for his sage advice. In fact, Dmitry recently advised a company that quickly reached 40 million pageviews and got acquired by Google. He’s that good.

And in this no-holds-barred session, Dmitry will show you the exact steps to get your business on the radar screen of influential journalists in your industry… and get them to link to you from major media outlets, like CNN, NYTimes.com, and Inc.com.

I can honestly say — with the industry secrets he spills — that this session alone is worth the course registration fee.

SESSION 2

Social Media Domination

I’ve invited one of the most influential people in the social media space — Ian Cleary — to unveil some of his best-kept traffic generation strategies. You see, Ian is a social media puppet-master that’s able to drive traffic anywhere he wishes using his little-known — but extremely powerful — social media secrets.

And in this no-fluff, filler-free interview, Ian will show you how you can do the same thing for your site. After the session you’ll have a laundry list of super-practical, useful insights that you can apply to your website to get more traffic from social media within minutes.

SESSION 3

Local SEO Mastery

If you’re an agency that wants to add a profitable service for clients or a small business that wants more customers, mastering Local SEO is an absolute must. But when you research how to rank in Google My Business, it’s a minefield of conflicting and confusing information.

That’s why I invited Adam Steele, founder of one of the most sought-after local SEO firms in North America, to reveal the exact process he uses to rank his legal, dentist and plumber businesses to the top of Google+ Local. Even I was surprised at some of the strategies and techniques he leaked in this training session (they’re internal strategies that are usually kept secret by Adam and his tight-lipped staff).

SESSION 4

How To Turn Traffic Into Customers

If you’ve ever wondered: “How can I turn traffic into leads and sales?” then this talk with Rich Page is for you. I don’t need to tell you that it’s easier to double your conversions than double your traffic.

But how?

I invited Rich because he wrote the book on conversion rate optimization (literally). Not only that, but Rich has helped massive companies like Adobe turn more of their traffic into paying customers. In this video he unveils some of his closely guarded conversion secrets. This is one video you don’t want to miss.

SESSION 5

Outsourcing Secrets

Bryan Harris built his online video business from zero to 6-figures in 9 months. His client list includes names like Gary Vaynerchuk, Noah Kagan and HubSpot. Even though Bryan is a hard-working guy, there’s no way he could do it alone. In fact, he outsources a good chunk of his business to freelancers around the globe.

Unlike many people that outsource tasks, he never stresses about missed deadlines or flaky freelancers. In this training session, Bryan will take you behind the scenes of his thriving business and show you his air-tight, step-by-step outsourcing process.

Here Are Three Exclusive Resources For This Release of SEO That Works 4.0

More than 4,000 business owners have already invested in the SEO That Works training program.

However, I’m always adding insanely-valuable new material to the course.

Here are three exclusive resources that I’m offering to celebrate the release of SEO That Works 4.0.

RESOURCE 6

The Backlinko Online Sales Masterclass (The 15 “Sales Secrets” Behind my 7-Figure Business)

There are two reasons that my business grew from zero to 7 figures in record time: SEO and sales.

Because the truth is this: If you’re looking to build your online business – whether it’s a service business or product business – you’ll need to know how to sell.

And in this in-depth training you’ll learn how to sell anything to anyone (without being “salesy”).

• Why testimonials may be HURTING your sales… and how my “Effective Testimonial Formula” works MUCH better.
• The “rookie mistake” that cost me thousands in sales (and the simple fix that turned things around in minutes).
• How to write call-to-actions that convert browsers into buyers (here’s a hint: I teach you a psychological trick that works insanely well).

RESOURCE 7

Untapped Traffic Generation Strategies

If you’re looking for more traffic, then this brand-new training module is for you. Here you’ll learn the EXACT step-by-step traffic generation strategies that you can use to bring in traffic on-tap.

You can leverage these strategies whether you’ve got a brand new site or have thousands of email subscribers. These proven, tested techniques work just as well either way.

Note: This multimedia module could easily be sold as a course itself. But it’s yours free when you enroll in SEO That Works today.

RESOURCE 8

Over-The-Shoulder Tutorials

The BEST way to learn anything is to watch someone do it, step-by-step.

That’s why I recently created new “over the shoulder” tutorials and exclusive field reports that show you EXACTLY how to execute the most important techniques from the course.

Here’s what you get:

• Unlimited Consulting With Brian Dean: That’s right. 30 days of unlimited one-on-one consulting directly with me.
• Online Sales Masterclass with Brian Dean: In this in-depth training you’ll learn how to sell anything to anyone (without being “salesy”).
• Untapped Traffic Strategies: The complete step-by-step blueprint for generating targeted traffic on demand.
• Backlinko Insider Sessions: Get access to never-before-seen material from “behind the scenes” at Backlinko.
• Exclusive Field Reports: Learn the secrets behind our most successful students.
• Over-The-Shoulder Tutorials: Watch me live as I execute the most important techniques from the course.
• 5 Advanced Training Sessions: Including PR Secrets, Social Media Domination, Local SEO Mastery and Advanced Conversions Training.
• The Complete SEO That Works 4.0 Business Training Course (Updated for 2020): This includes full access to all of the training materials (including downloadable videos, worksheets, and audio files).
• Access to the STW Mastermind Community: Network and learn from fellow SEO That Works students (and graduates!).
• Lifetime Updates: Future updates and upgrades at no extra charge to you.

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