SEO & PPC That Converts – ConversionXL

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Most marketers struggle with getting enough relevant traffic to their sites. This 100% online coaching program will help you develop in-depth customer acquisition skills. It also happens to be one of the most marketable skills a marketer can have.

Our 8-week, 16 live class master course will teach you how to…

• Go from no plan to a robust 12-month customer acquisition strategy.
• Build a search marketing acquisition machine that only gets better with time.
• Achieve top rankings on Google in less time and with less effort.
• Optimize paid search to acquire customers cheaper than competitors.
• Convert more customers when they land on your site.

• You’re in charge of marketing and work to drive traffic to your key landing pages (including your homepage) – yet the results are not what you’re hoping for.
• You’re a digital marketing professional looking to up your game and get a promotion, a raise, or simply elevate your performance and become a top performer.
• You’re a company founder tenaciously seeking hockey-stick growth.
• You’re a solopreneur or blogger looking to bring in more traffic, revenue, and happy customers.
• You’ve tried copying tactics from blog posts, but the results are always disappointing (where’s my 287% increase in traffic?!)
• You’ve never quite unlocked the secrets to building an effective, fully-tracked Adwords campaign with a profitable Cost to Acquire a Customer (CAC).
• You want more traffic and revenue, but don’t know how to build a start-to-finish acquisition plan.

This course is probably NOT for someone who’s been doing SEO and PPC full-time for 2+ years, or providing SEO/PPC as a service to others.

It’s probably also not for someone wanting to do heavy duty acquisition work for giant enterprise size site (100,000’s or more of pages).

The hardest part of customer acquisition is implementation – taking knowledge, putting it into action, and getting actual results.

Or how to create an acquisition strategy to works specifically for your business to get results sooner than later.

Customer acquisition is the most important skill for digital marketers. Or more accurately, the most important is being able to acquire customers faster and cheaper than your competition.

The fate of your company (and job) depends on it.

Despite this fact, many marketers just play it by ear. They follow best practices, take the 101 courses, and do an “okay” job. It’s tough to tell apart the good advice from the bad, when so much of the content out there is simply written for SEO value.

And competition is only getting thicker. Soon, doing “okay” will mean “losing.”

One big problem is the lack of a formal education in customer acquisition.

“You will not learn digital marketing and customer acquisition in college,” according to Brian Balfour. “The realm of digital marketing is changing extremely fast, and the rate of change is accelerating. Universities/colleges are too slow to adapt.”

Another difficulty is that the industry is constantly in flux.

What works today may not work tomorrow. However, there are some constants. Being findable and clickable in search will always remain important. Being able to acquire customers cheaper and faster than competitors doesn’t go out of style.

This live customer acquisition course will teach you specific, targeted, strategies that actually move your business in the direction that you need to go. It will teach you how to win more customers, both through paid and organic channels.

People who learn this process and apply it are always STUNNED at how much they didn’t know about search engine marketing. Many of them previously rated themselves as “intermediate,” but they had no idea how much room there was to improve.

They didn’t realize how much there was to know beyond the basics and “best practices”…

8-Week Intensive Live and Interactive Training Course on SEO & PPC

ConversionXL Institute brings you a live online training course led by SEO expert, Dan Shure, and PPC maven, Johnathan Dane. The course starts on November 21st 2016.

Once you complete this course, you’ll be able to:

• Take a customer acquisition strategy from “non-existent” to “fully-executed.”
• Create the type of content that Google wants to rank (and users will love).
• Conduct technical checks (beyond automated audit tools) to keep your site healthy and well tuned for SEO performance.
• Clearly measure SEO success and ROI.
• Earn backlinks to improve domain authority and rankings.
• Actually convert the traffic you bring to your site (turn traffic into money).
• Create a start-to-finish strategy that works for improving search rankings, traffic, and ultimately, conversions and revenue.

All in all, this course is going to make you a lot of money.

This course is split into two separate 4-week parts:

SEO with Dan Shure

Or how to create an acquisition strategy that works specifically for your business to get results sooner than later.

You will learn the step-by-step elements of all the key aspects of SEO that will improve your traffic, prevent common “traffic-killers” and return long-term success.

We’ll bust common myths, answer your specific questions – and you get to look under the hood to show you exactly how a professional SEO works. This isn’t going to be one of those ‘corporate consultant’ academic approaches. No, you’ll get to witness and work through the specific strategies Dan uses to increase his clients’ traffic and revenue.

Dan has helped sites 3x, 4x, 5x (and beyond) their blog traffic in under 6 months, return a positive ROI with keyword targeted content, handled complex technical projects (maintaining and growing search traffic). He will reveal everything he knows to you in these 4 weeks of live sessions!

PPC with Johnathan Dane

What the PPC part of the course will teach you…

You will walk away from this course with a step-by-step strategy for every PPC channel you’re curious about. We’ll cover search, social, display, and video so that you can create multiple predictable channels of revenue, reaching people that are looking for what you have to offer.

We’ll talk about successful blueprints, PPC funnels, and time-saving workflows that will have you get results faster than the average competitor.

Johnathan has helped hundreds of companies double their PPC performance in record time. From Fortune 500 brands to smaller SaaS, lead gen, and eCommerce companies, he has also grown two separate agencies from scratch to over $5 million in annual revenue in less than three years.

About Your Instructors:

Dan Shure

Dan Shure runs a boutique SEO and Digital Marketing agency, Evolving SEO and is also host and producer of the Marketing Podcast, Experts On The Wire.

He has been a Moz Associate since 2012, writes for the Moz blog and has spoken at dozens of marketing and business events such as SMX and Affiliate Summit.

Johnathan Dane

Johnathan is the founder of Klient Boost, and has helped hundreds of companies double their PPC performance in record time.

From Fortune 500 brands to smaller SaaS, lead gen, and eCommerce companies, he has also grown two separate agencies from scratch to over $5 million in annual revenue in less than three years.

”Johnathan Dane continually comes up with new ideas to find pockets of profitability.”

Courtney Larned, VP of Marketing @ CareSync

“Johnathan helped me put a strategy in place and executed that strategy. No matter what stage you are in your company, he will be able to help you out!”

Mike Madrid, Founder @ Comfortable Club

Course Curriculum

Live classes will take place on Mondays and Wednesdays at 9am Pacific / 12pm Eastern. This time works well for folks in Europe as well (Sorry, Asia-Pacific friends!).

Good news: every live class is recorded. So even if you miss out on live Q&A, you can still get the full content.

Live class schedule

(Every class is 60 to 90 minutes, recorded, includes Q&A)

WEEKS 1 AND 2 (WITH DAN SHURE): HOW TO CONSISTENTLY RANK FOR TARGETED, LUCRATIVE KEYWORDS

Class1

Ranking Factors in 2017 and Beyond

SEO is constantly changing, yet many principles remain the same. This class will give you a solid footing to tackle search engine optimization now, as well as set you up with bulletproof rankings well into the future.

November 21st, 2016

Class2

10 Keyword Research Steps to Content Arbitrage

Keyword research is at the core of SEO strategy. Many think they know how to do it, but not many have a strategic process to consistently discover and rank for the top keywords. Learn how to discover a set of keywords you can actually rank for in this lesson.

November 23rd, 2016

Class3

How to Create Content That Ranks (and Keep it That Way)

You’ve put long, arduous hours into producing what you think is “great content,” but the traffic trickles in so slowly you wonder if it’s even worth it. Turns out, if you make some minor tweaks to your content strategy, you can drastically increase your SEO while expending the same amount of energy and time. Learn how to do that in this lesson.

November 28th, 2016

Class4

80/20 Link Building

There’s lots of content out there on link building, most of it crap (especially the articles that call link building “dead”). Directing authoritative links to your site will increase your domain authority and long term traffic growth. Learn how to do it the right way while focusing only on the highest impact activities.

November 30th, 2016

WEEKS 3 AND 4 (WITH DAN SHURE): TECHNICAL SEO AND MEASURING/ OPTIMIZING SUCCESS

Class5

The Pillars of Bulletproof Local SEO

Local SEO continues to be one of the best ways to stand out among competitors, mainly because not many companies have really figured out how local SEO works. This lesson will deliver an approach to local SEO that actually works.

December 5th, 2016

Class6

7 Steps to Becoming A Technical SEO Rockstar

Technical SEO is what most people fear. But it’s not that hard. It just requires an efficient process and some insider knowledge. Get the foolproof process here and never fear a technical SEO audit again.

December 7th, 2016

Class7

Pulling it All Together – Creating a Strategy

People struggle with strategy; that’s why they always look for tactics. But tactics aren’t always effective, and they are by nature short sighted. This lesson will teach you how to create and execute an end-to-end SEO strategy as any t-shaped marketer worth their salt should be able to.

December 12th, 2016

Class8

The Tools to Measure and Show Your Success

Measuring success is always one of the most difficult parts of a campaign. Especially in today’s omni-channel, multi-device environment, it’s hard to attribute ROI to specific campaigns. This course will teach you how to accurately measure and report on SEO campaigns, which will help you win more clients or create organizational buy-in for the future.

December 14th, 2016

WEEKS 5 AND 6 (WITH JOHNATHAN DANE): RESEARCH, STRATEGY, AND SETTING UP YOUR PPC CAMPAIGNS

Class9

How Much Research Do You Really Need to Do? The Answer Is Counterintuitive

To kick off the first PPC class, Johnathan will teach you to set appropriate goals for your PPC campaigns. After this class, you’ll be able to set up your PPC campaign, do keyword research, know the difference between demand harvesting and demand generation, and use spy tools to get a feel for the competitive landscape.

January 2nd, 2017

Class10

The PPC Blueprint Structure That Will Set You up for Success

In this class, you’ll learn how to set up a complete and effective PPC engine. This includes navigation and naming conventions, conversion tracking, and different types of campaigns and how to set them up (search, display, social, and video).

January 4th, 2017

Class11

A Foolproof Walkthrough on Building and Managing Campaigns

In this class, Johnathan will focus on laying the foundation and groundwork for your PPC campaign, so you eliminate as much wasted spend as possible while narrowing in on your targeting to get results.

January 9th, 2017

Class12

Why All Your PPC Campaigns Won’t Have an ROI

In this class, Johnathan teaches you a framework for optimizing your CTAs and campaigns based on intent and interest. He outlines a holistic approach to PPC that will push through common plateaus by matching your offer to the “PPC Channel Intent.”

January 11th, 2017

WEEKS 7 AND 8 (WITH JOHNATHAN DANE): DIVING DEEPER AND GETTING THE MOST FROM YOUR PPC CAMPAIGNS

Class13

Exhausting Your Search & Display Options to Find Conversion Gold Mines

This class takes you on a deep dive into search and display PPC campaigns. By the end of it, you’ll have mastered multi intent keywords, sales tracking, ad copywriting, ads in apps, similar audiences, customer match and different types of display ads. You’ll be able to break business records with search and display advertising.

January 16th, 2017

Class14

Using Facebook, LinkedIn, Twitter, and Other Social to Your Advantage

This lesson will teach you the crucial differences and similarities between social and search advertising and how to best use search channels to your advantage. You’ll learn about ad fatigue and audience decay on social as well as how to set up custom audiences and lookalike audiences.

January 18th, 2017

Class15

Immediate & Longer Term Performance Optimizers

This class will teach you the tactical and granular ways to pull more money out of your PPC campaigns. It will extensively cover things like negative keywords, micro conversions, quality score/relevance score, bid rules, and audience insights. After this class, you’ll have the knowledge of a top 5% PPC expert.

January 23rd, 2017

Class16

How To Scale a PPC Program for Continuous and Eternal ROI

You’re ROI positive – now let’s scale your PPC accounts. This class will go over things like keyword refinement and expansion, impression increases, and the value funnel setup. After this class, you’ll have a full understanding of how to take a PPC program from nothing to fully ROI positive and scaled.

January 25th, 2017

You will also get 20 pre-recorded video lessons

In addition to live classes, you’ll get immediate access to snack-size video lessons on the fundamentals of traffic acquisition as soon as you enroll. Topics covered include:

SEO pre-recorded video lessons are as follows:

1. SEO Defined for 2017

2. How Search Engines Work

3. Intro to Ranking Factors

4. Link Metrics Defined

5. How UX impacts SEO

6. Top SEO Myths Busted

7. Penalties: Panda, Penguin, Phantom

8. Technical Introduction: Index, Noindex, Follow, & Nofollow

9. The Basic Mechanics Of Local SEO

10. Integrated Marketing: How SEO Fits into Acquisition Strategy

All of these videos will be available instantly after you enroll in the course.

PPC pre-recorded video lessons are as follows:

1. What Is PPC?

2. Different Types of PPC Advertising

3. Different Types of PPC Targeting

4. Conversion Tracking & Automation

5. Keyword Match Types & Negative Keywords

6. Quality Scores, Relevance Scores, and other Micro Metrics

7. Ad Creation & Testing

8. Tweaking & Tuning (Improving your PPC Performance)

9. PPC Scaling (Growing Your Accounts)

10. PPC Tools to Use

All of these videos will be available instantly after you enroll in the course.

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