SEO Link Building – Irina Nica

Develop the rare but indispensable skill at the backbone of SEO performance

A successful link building program improves your search rankings, increases your traffic and grows your brand awareness.

Since backlinks are one of the most important factors in search rankings, businesses that struggle to consistently build high-quality backlinks end up wasting much of their SEO and content marketing efforts.

This course gives you the skills you need to start a successful program for your business. And prove the value of your work to key stakeholders — even if they don’t understand SEO.

You’ll learn how to

• Set campaign goals, so you can track and prove your success
• Plan an effective content and outreach strategy that gets attention from the right people
• Use advanced tactics to improve your backlinks profile, which means more high-quality traffic

This course is ideal for content marketers or anyone who wants to develop the high-value skill of link building.

With a straight-forward approach and a variety of frameworks, this course will help you think and operate as a more sophisticated marketer. So you can advance your career and qualify for new opportunities.

After taking this course, you’ll:

• Know what works (and what wastes your time): Get best practices, proven tactics and real-world examples of content and outreach campaigns to fuel your own strategy.
• Save time and hassle with tactics that don’t require new content: Use your brand and existing content to improve your company’s backlink profile.
• Create and promote content that attracts high-quality backlinks: Get content examples and email outreach templates you can use right away to inspire your own program.

• Prove the value of your work: Show your results in a way both SEO professionals and non-SEO stakeholders can understand.

A complete, proven system — not random tactics

You’ve probably heard of link-build tactics like getting mentioned in a big publication or using free link-building tools.

But how do you put those tactics into an overall approach that gets results for your business?

This course gives you the frameworks and strategies you need to do just that. So you don’t need to mix and match random tricks and tools that probably won’t work.

You’ll also learn what to track so you can prove the value of your work — even to stakeholders who don’t understand SEO.

This course is essential for you if …

• You’re an SEO expert, but want to expand your knowledge of link building campaigns or tactics. You’ll see exactly how to get started and what to do. Get real-life examples to inspire your own campaign.
• You’re a content marketer and you want to know the best ways to attract more backlinks and improve your SEO performance. You’ll discover how to find link-worthy content ideas, promote them and report your results to stakeholders.

• You know backlinks are among the most important search ranking factors and you’re ready to take action. This course is for you if you want to get started with link building right away. You have the resources and you’re ready to improve your SEO performance and brand awareness.

This course is NOT for you if you…

• You’re looking for a quick “silver bullet” solution for backlinks or mass cold outreach. We’ll cover effective strategies that work in the long-term — not cheap hacks.
• You’re very light on resources and marketing staff. This course’s approach requires content creation, effort over time and collaboration with other departments. Without those resources, this course may not be ideal for your company yet.

• You’re an SEO professional with years of experience building backlinks from authoritative websites using quality content and outreach.

Designed for marketers looking to get organized, optimize and improve their marketing campaign efforts

This course is appropriate for any level of marketing expertise and everyone looking to improve how they build, execute and launch marketing campaigns.

Students should have experience building or working on marketing campaigns and projects in order to benefit most from the framework and strategies presented in this course.

Your full course curriculum

SEO LINK BUILDING

1Introduction to link building

Most businesses want to build links to improve their SEO performance. But as counter-intuitive as it may sound, building links for the sake of SEO alone is not a successful strategy.

In fact, that approach can easily backfire and damage your SEO performance. That's why it's crucial to understand the true role of link building and how to do it in a way that brings the most value to your business.

This lesson covers:

• The real reason you should build links in the first place
• How to assess your backlink profile
• How to improve your backlink profile

2. How to set up a successful link building campaign: Goals

3. How to set up a successful link building campaign: Content creation

4. How to set up a successful link building campaign: Prospecting

5. How to set up a successful link building campaign: Outreach

6. How to set up a successful link building campaign: Tracking & measuring

7. Unlinked brand mentions

8. How to consistently build contextual links

9. How to become a content contributor (part 1): Quotes and interviews

10. How to become a successful content contributor (part 2): Guest blogging

11. How to earn quality backlinks by “upcycling” content

12. How to build free tools to earn quality backlinks

13. How to build quality backlinks using directories

14. How to build quality backlinks with listicles

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

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• 50+ online courses on all things data-driven marketing
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Get SEO Link Building – Irina Nica, Only Price $137

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