Scott Miller – The Conversion Lab

Who else wants to use the Taguchi method to turn their website into a conversion focused, multivariate tested money machine?

• Includes a detailed explanation of how to run Taguchi tests that will send your bank account through the roof!
• Recognize and Avoid the Ten most Common Testing Mistakes and get better results every time you test
• Learn the three keys to getting statistically valid results with less traffic than you thought possible
• Contains dozens of annotated screenshots

Dear Internet Marketer,

If you have attended any of the big internet conferences like Ad-Tech or Search Engine Strategies, or just listened to top internet marketing leaders over the last few years, you’ve heard the rallying cry about a great new opportunity to make more money online than ever before:

“Test, Test, Test” they say!

The strange thing is that there has been nary a guidebook or source of best practice information on testing techniques. A huge majority of people have left with a great idea, but no way to implement it in their business.

It’s a fact: top internet marketers… like Perry Marshall, Andrew Goodman, Dr. Ralph Wilson (Wilsonweb.com), Dr. Flint McLaughlin (MarketingExperiments.com), and Anne Holland (MarketingSherpa.com) have leveraged the powers of testing to drive their sales crazy for years! They’ve bombarded the world with case studies and test results, without actually sharing the “secret sauce” of how to test for maximum impact.

Many people have gone ahead and tried to run experiments on their own, and gotten “mediocre at best” results. Almost every single one has made one of the ten critical mistakes of online testing, the very first thing I am going to show you how to avoid!

The cash drawer is open for a limited time!

For the first time ever, Vertster CEO Scott Miller (that’s me) is going to open the “war chest” and share with you precious secrets of site improvement using both split testing and Taguchi Optimization. Here is why you should listen to what I have to say:

• I released the first ever hosted split testing software in 2002
• I have been running experiments that have netted huge improvements of 200%-400% for more than 7 years.
• I’ve overseen more then 2500 experiments in the last year alone.
• I am a recognized “thought leader” in testing and optimization.
• I speak at some of the largest internet marketing conferences in the world (SES New York had over 6000 attendees.)
• When the testing guru’s at MarketingExperiments.com want outside consultation on a multivariate experiment they call me directly. Click here to listen to me on a recent MarketingExperiments.com call.

I’ll be honest. You better learn this stuff quick, because I am still questioning the sanity of releasing it to the world. I am seriously thinking about pulling it off the market in a short amount of time.

How more conversions equal more profits.

Lets face it. It’s July, 2008. Getting traffic to your site “ain’t getting any cheaper.” What if you could force your site to work harder? What if every dollar you spent on traffic brought in twice as many dollars of profit? Think about what opportunities that would open for your business.

This is what conversion testing on your site can do. So Get ready to visit the bank more often! You are about to learn more secrets to getting totally awesome testing results than you even knew existed. These are the same tips, tactics and strategies that my top tier consulting customers pay 5 figures a month for.

What you’ll Learn:

• The most important phase of a test, that doesn’t even involve your website!
• When to use Split Testing and when to use Multivariate tests to get the highest ROI from your activities.
• How to test without affecting your Natural Search Engine rankings.
• 25 Common sources of Experimental Noise that can render your results completely useless.
• Which is better: A script you install on your server, or a hosted service?
• The 7 key categories of page elements that literally define your success
• Why most marketers are incorrect when they optimize by looking only at the conversion rate
• A library of 50 of the most important testable items on any site
• Includes a review of 5 key attributes your testing system should have.
• See 25 real life screen shots taken from actual live websites.