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A step-by-step process for writing your own kick ass sales page copy.
When it comes to writing sales pages I know one thing for sure: You’d rather stick a fork in your eye than write one.
Some side effects of writing sales pages include dread, fear, resistance, nausea, frustration, and agony.
In fact, in my experience most people are totally clueless about what to put on their sales page.
Have you ever wondered one of the following questions?
If the thought of writing a sales page makes you want to vomit, I’m here to tell you that you’re not alone. Even pro copywriters feel “the resistance” when they sit down to write. (I get a headache every time I start a new project!)
However, there’s something you need to know…
Get Sales Page Kit – Katie Harp, only price $39
The Sales Page Kit is a 4-part workbook that walks you though the process of writing a high-converting and totally fun sales page.
I’m giving you my entire sales page writing process. This process is the foundation of my business and the same step-by-step method I use to write my own sales pages and my client’s sales pages, too.
The Sales Page Kit is made up of 4 foundational workbooks.
Here’s what you’ll learn in each workbook:
- 1. Your Offer
- 2. Opening + Outline
- 3. Body + Bullets
- 4. Words that Won
Let’s take a look at how each of these workbooks breaks down:
Workbook 1 // Your Offer
Goal: Dish up all of the details of your offer and make sure that it delivers one specific desirable result that your audience CRAVES.
Workbook 2 // Outline + Opening
Goal: Create an opening for your sales page that makes people want to keep reading + complete the outline of your sales page
Workbook 3 // Body + Bullets
Goal: Turn your outline into a Shitty First Draft! (Perhaps my favorite part of the entire process).
Workbook 4 // Words that WOW!
Goal: Dish up all of the details of your offer and make sure that it delivers one specific desirable result that your audience CRAVES.
(Psst! Here’s a sneak peek inside the first workbook…)
You get access to the entire Sales Page Kit at once.
(No need to drip content if you need to write your sales page ASAP!)
PLUS 4 Weeks of Email Guidance from moi, Courtney.
Because I can’t help myself…
I’m going to deliver extra tips, strategies, and hold your hand while you work on your sales page.
Sending email love notes a few times per week is my favorite way of keeping in touch and making sure you LOVE using your Sales Page Kit.
Expect to get a few emails from me each week for 4 weeks from the day you purchase your Sales Page Kit. (You can also keep these emails for future reference when you have to write another sales page in 6 months!)
Get your very own Sales Page Kit for $97
This kit has the power to take your sales pages from “this is cool” to “OMG I have to have this!”.
There are some big misconceptions about what it takes to create compelling sales page copy. Here are some things I want you to know before you purchase the Sales Page Kit:
Hi, I’m Courtney Johnston – copywriting wizard at The Rule Breaker’s Club.
I started The Rule Breaker’s Club from a closet-sized “apartment” in Paris in 2011 with nothing more than a B.A. in French and a rebellious attitude. (I’ve since moved my Francophile ways to Montréal, Québec).
Since transforming from academic writing consultant to French tutor to résumé writing specialist to rule-breaking copywriter (with a few skipped steps in between), I’ve worked with dozens and dozens of fabulous entrepreneurs on overcoming the fear of putting yourself out there and declaring your message.
With a background in language + psychology and lots of training in education, I’m armed to help you write your site fabulously, darling. After all, I do take pizazz very seriously.
Get Sales Page Kit – Katie Harp, only price $39
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