Sales Operations – Brian Frank

Sales operations is a critical component of any highly functioning sales organization. Individuals on a sales operations team work to help you successfully execute your go-to-market strategy and, in turn, grow your business. In this course, join Brian Frank as he dives into the sales operations function and how it can help you achieve sales success. Brian explains how to build sales territories by defining and sizing your total addressable market. He shares how to develop an effective go-to-market strategy, design compensation plans, and create a sales forecast. He also covers how to invest in the professional development of your sales team, identify the most valuable prospects and customers using data analysis, and more.

Topics include:

• Building sales territories
• Developing a go-to-market strategy
• Setting sales quotas
• Working with essential sales tools
• Designing compensation plans
• Creating a sales forecast
• Investing in sales learning
• Establishing the rules of engagement and account ownership

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