Sales: Closing a Complex Sale – Jeff Bloomfield

Complex sales have multiple influences and stakeholders, and sometimes face multiple competitors. There are a lot of factors for the buyer to juggle. This complexity can lead to lost revenue, longer sales cycles, and unpredictable outcomes. By understanding the buyer's problem and simplifying the value of your solution, you will be better positioned to close the deal. Watch this course with sales coach Jeff Bloomfield to find out how to systematically navigate the process of a complex sale, and receive the tactics and tools to increase your likelihood of sales success. Learn how to understand your buyers by examining their journey in a new way, and discover how to clearly articulate and defend the unique value of your product.

Topics include:

• Simplifying the complex
• Mapping the buyer journey
• Identifying buyer objectives and challenges
• Using insights to drive urgency to buy
• Defining your compelling differentiation
• Mapping your solution to the problem
• Bridging the gap between problem and solution
• Gaining commitment

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