Product Analytics – ConversionXL, Matthew Brandt

Become great at product analytics

Make data-driven decisions with product analytics

How do you turn product insights into action?

It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.

Through real-world examples, case studies and a look at what not to do, this course will teach you how to make product analytics a core competency and driver of growth at your company.

After 8 sessions, you’ll:

• Be a master of collecting and analyzing product-level data accurately
• Understand how to implement and track important product metrics
• Know how to compare multiple segments of users with distinct traits and consolidate data from multiple users into single profiles
• Be a pro at applying useful Google Sheets functions like VLOOKUP and COUNTIF and clustering data as well as apply common MySQL arguments such as COUNT, LIKE and CASE

Benefits

Google Analytics. Mixpanel. Adobe Analytics.

We’ve all heard of them — they’re great for websites and apps with predefined goals and metrics.

But your product is much more complex and often lacks clear targets or paths to success.

This course will demystify your product data and teach you the methods and techniques you need to turn that data into actionable insights.

Get Product Analytics – ConversionXL, Matthew Brandt, Only Price $142

This course is right for you if…

• …you’re a Product Owner and need to understand more about your product
• …you’re an Analyst in a product-driven organization
• …you’re a UX Researcher and want to understand more about the product

This course is probably not for you if…

• …you have no experience with traditional web analytics
• …you already have 2+ years of experience in Product Analytics
• …you’re not working with a product

Skills you should have before taking this course

• Some familiarity with data collection, data storage (databases)
• Good knowledge of common analytics tools such as Google Analytics, Kissmetrics, Webtrekk, Adobe Analytics
• Experience using a web product (e.g. Trello, Dropbox, Salesforce, etc.)

Get Product Analytics – ConversionXL, Matthew Brandt, Only Price $142

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