Price Elasticity, Profit Protection & Marketplace Power – Dan Kennedy

It’s my entire 2014 SuperConference presentation – one hour, thirty four minutes, 26 seconds.  Everything.

Grab a pen and paper as you’ll want to take copious notes on at least the following:

• The 3 GOALS for PRICE STRATEGY that you should always have in your mind.
• Exactly how to make even seemingly ridiculous HIGH price appear totally REASONABLE.
• The danger posed by YOUR employees to your pricing strategy… and if you don’t address it, it could doom your business!
• My 5-Step Power Sequence for presenting price…this is exactly the same process I’ve been using to close high dollar clients for years.
• How to make every other competitor’s pricing totally irrelevant.
• The KEY Price and Fee Failures that you want to avoid at all costs if you care about getting the most money possible for your goods / services.

Are you failing to extract the maximum price for your products and services? If you are, you’re committing a crime against your wallet. Your sentence? Spending less time with your family and less time relaxing and doing the things you love to do. It’s time you added more time, money and freedom to your life by using…

This is your invitation to witness the greatest goldmine of information on how to raise the prices of your products and services ever crammed into a single event! It’s time you stopped short-changing yourself and start implementing Dan Kennedy’s innovative and proven strategies to raise your prices while experiencing little or no resistance. Imagine the impact raising your prices 10% or 20% (or more) will have on your business and your life!

Increase prices and profits with little or no resistance
Make more money without working any harder
Boost the value of your business

10 Clever Ways to Raise Your Price

Put as many of Dan’s ingenious strategies into play as possible and you’ll see your revenues and profits skyrocket.
15 Price Presentation Strategies that Make Price Irrelevant

Present your price in a way that turns what you are charging into a non-issue. Use these strategies in print, online or in face to face sales.
Nine Fears and False Associations About Price

Separate yourself emotionally from price. Remove any reasons you have for not using advanced pricing strategies to boost your business revenues and profits.
Techniques for Marketing to the Affluent

Generate more and higher profits (and make your business recession-proof) by marketing to the explosively-growing affluent segments of the population.
Micro-Targeting Strategies to Remove All Price Ceilings and Limits

Capitalize on your new-found marketing ingenuity by zeroing in on a segment of your prospect and client base using the new science of micro-targeting (often used in political campaigns).
The Links Between Price, Power and Profit that Work For or Against You

Understand the philosophy behind the relationship behind price, power and profit and you’ll never again inflict damage on your business by charging too little. Plus you’ll have a clear view of how price relates to power and how to best use it to alter your prospective buyer’s perception of your business.
The Entire “Super Powers of Price Elasticity” Presentation

Sit back, relax and watch the four online modules of Dan’s entire Super Powers of Price Elasticity Presentation. If you choose, follow along via the Overheads Manual and Online Training Manual. Also includes a personalized welcome letter.

Online Training & Manuals

In Module #1: How to Liberate Your Thought Process about Charging Higher Prices, you’ll Discover How to Achieve Virtually INSTANT & Dramatic Breakthroughs in Profits & Power with PHENOMENON™ -Like SPEED and SuperHuman Invulnerability to Cheap-Price Competition, Price-Shopping Customers, EVEN Recession…

Module #2: How to SUCCESSFULLY Market to the Affluent is a “Mini-Seminar” on WHERE to Find & HOW to Attract the EXPLOSIVELY Growing MASS-Affluent, Affluent, Affluent Boomers, and Ultra-Affluent Populations.

Module #3: is all about Universal Price Presentation Strategies that Make Actual Price Irrelevant…and goes into detail on How to Use These Strategies in Print, Online, Face-to-Face, and from the Platform.

Finally, in Module #4: you’ll learn How to Separate Yourself EMOTIONALLY from “Price” Dan will Reveal How to ACCURATELY Assess Your Customers’ and Prospects’ True Attitudes about Price…Plus ADVANCED PSYCHOLOGY about “Turning Off” Customers’ Habitual Thinking about Price and Value.

And a lot more to go with that as well.

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