PPC & Conversion Mastery – Jay Abraham & Chris Cardell

Dear Colleague,

There’s a very good reason that those nice people at Google are Billionaires.

They are worth billions because they have created possibly the most powerful, effective and profitable advertising system the world has ever seen.

Pay per Click Advertising is transforming the world of Marketing for all smart business professionals.

Thousands of businesses across the world, small and large, have found a way to deliver thousands of customers to their websites and make profits that would have been unthinkable before Pay per Click came along.

In an average quarter, (three months) Google can generate $1.6 Billion in revenues, primarily through Pay per Click advertising.

Given that you can tell within a few days whether your PPC (Pay per Click) campaign is working, why would the world’s smart marketers spend $1.6 Billion dollars in three months with Google? Because ………

Session 1 – Tuesday, January 12 at 12pm PT (3pm ET and 8pm UK Time)

Focus: “Maximizing your PPC campaigns.” (Remember, you can re-listen at your total convenience.)

• How to select the best keywords for your PPC Advertising
• How to avoid the mistakes that cost businesses a fortune in lost PPC profits
• Advanced keyword strategies that less than 1% of business professionals are aware of
• Keyword matching – Why, When and How
• Deciding How Much to Bid
• Deciding on your Daily Budget
• Local / Geographical search
• How simple changes to your campaign settings can mean the difference between success and failure
• If you’ve struggled with Pay-Per-Click, how you could be just one or two steps away from succes

Session 2 – Tuesday, January 19 at 12 pm PT (3pm ET and 8pm UK Time)

Focus: “Advanced PPC Strategies to Double or Triple Your Response”

• The ‘R’ Word – How it made the Google owners Billionaires and what it can do for you
• How to set your prices more effectively
• How to write successful PPC ads
• Quality Score — What is it and how does it help determine the success, or failure, of your campaign.
• Changes in your copy that can produce a 50-200% increase in clicks
• The importance of headlines in your ads
• How to beat Google at their own game
• Capitalization Strategies
• Conversion tracking

Session 3 – Tuesday, January 26 at 12pm PT (3pm ET and 8pm UK Time)

Focus: “Essential Website Conversion Strategies”

• Website and Landing Page Copy Optimization
• What to say to your Customers when they arrive at your website
• How to turn visitors into buyers
• Split testing Landing Pages (this section alone will blow your internet marketing mind!)
• Split testing and conversion rates
• Using the Google Website Optimizer
• Landing Page Headlines
• Landing Page copy
• The link between Landing Pages and Quality Score
• Squeeze pages and how they can double your conversions
• Making sense of it all – reading your campaign
• How to increase your conversion rates by 50%, 100%, 200% or more (I’ve achieved this again and again and we’ll be working together to do the same for you)

Session 4 – Tuesday, February 2 at 12pm PT (3pm ET and 8pm UK Time)

Focus: “PPC and Website Conversion Master-class: The Secrets of the PPC and Internet Marketing Millionaires”

• The one time when you should bid too much for a keyword
• Keyword status and how to beat the system
• How to get into the top three listings
• Dynamic Keyword Insertion
• Ad scheduling
• Manual Bidding vs. Automatic Bidding
• Cost per Action Campaigns
• Ad Delivery Options
• Google’s Bid Simulator
• Domain Name Strategies
• Negative keywords and hidden profits
• PPC Strategies for Yahoo and MSN/Bing Search
• Product Testing and PPC
• The XXX Strategy — How I increased my CTR on all of my campaigns by 70% in one week
• The Display Strategy that Google never mentions

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