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Category: Internet Marketing Tags: Philip Hofmacher, Philip Hofmacher - Personal Branding Blueprint, Tags: Personal Branding Blueprint

Description

Philip Hofmacher – Personal Branding Blueprint

Course Curriculum

Personal Branding Basics

What is Personal Branding?(14:53)
Why Personal Branding?(15:49)
Personal Branding Examples(13:41)
Personal Branding Excuses & Lies(8:24)
Common Personal Branding Mistakes(9:25)

Get Ready to Own Your Industry

What Makes a Brand Successful?(4:48)
What Makes a Personal Brand Successful?(17:17)
Industry Expert(13:01)
First Impression(9:14)
Fundamental Decision(12:35)

Fundamentals of your Personal Brand

Find Your Core Values(15:34)
Determine Your Qualities(4:56)
Set the Feeling Tone(4:06)
Your Set of Skills(5:06)
Proof of Your Skills(12:42)
Your Target(5:08)

Status Quo

Inspect Yourself(12:32)
Self-Assessment(3:40)
External Assessment(3:26)
Comparison(4:01)

Personal Brand Messages

Context of Your Messages(11:33)
Personal Brand Statement(10:53)
Personal Mission Statement(5:45)
Elevator Pitch(8:58)
Answers to Common Questions(12:21)
Own a #hashtag(6:35)
The Hero’s Journey(11:48)
Additional Stories(4:45)

Personal Brand Elements

Core Brand Color(22:51)
Additional Colors(7:40)
Logos & Symbols(8:17)
Your Environment(8:59)

Establish your Personal Brand Offline

Outfit & Styling(9:23)
Your Appearance(5:03)
Items & Assets(12:25)
Formal & Informal Education(5:29)
Develop Your Own Method(7:10)
Write a Book(9:04)
Interviews(8:28)
Speak at Events(13:47)
Networking Events(9:49)
Host Your Own Events(6:47)
Become a Mentor(3:43)
Ask for Recommendations(3:36)

Digital Status Quo

Google Yourself & Google Alerts(10:30)
Let Someone Google You(4:32)
Social Media & Web Makeover(5:10)

Establish your Personal Brand Online

Pick a Handle(9:37)
Website(23:58)
Blog(6:43)
Newsletter(13:17)
Amount of Social Media Channels(4:45)
Facebook(14:10)
Instagram(10:12)
Youtube(8:16)
Medium(14:36)
Quora(10:21)
Linkedin(7:36)
The World of Social Media(6:38)

Content Planning

What to Share(9:11)
Sharing Proof(6:08)
Quality vs. Quantity(5:52)
Repurpose Content(5:39)
Content Calendar(5:15)

Content Creation

Document vs. Create(8:39)
Photo Content(12:29)
Video Content(16:54)
Graphic Content(8:13)
Live Streaming(8:00)
Captions(5:25)

Content Distribution

Schedule Your Content(5:29)
Cross-Promotion(4:51)
Audience Interaction(5:41)

Grow your Influence Online

Join Discussion Boards(5:17)
Directories & Top-Lists(4:02)
Guest Blogging(4:34)
Online Conferences(4:42)
Cooperations(4:37)

Proof Content

Philip Hofmacher – Personal Branding Blueprint2

Sale Page: https://mwa.teachable.com/p/personal-branding-blueprint
Archive: https://archive.ph/wip/kiCbV

Delivery Method

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