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Perry Marshall – 80/20 A.I. Hyperdrive 2024
How to Combine the Eternal Productivity Principle of 80/20 with the Revolutionary Productivity Engine of Today
Dear Entrepreneur:
A.I. is not a tool. According to Sam Woods, who left many attendees of my Definitive Traffic & A.I. Seminar back in May both flabbergasted and inspired…
“If you think A.I. is just a tool, you are coping. A.I. is fundamentally transformative.”
Why is A.I. more transformative than any productivity tool ever created?
Because for the first time ever, technology works on human terms, not the other way around.
For centuries we have had to contort our bodies, our brains, and our businesses to FIT technology, to communicate with technology, to leverage technology.
Those days are over.
Technology now speaks our language. We don’t have to learn its language.
That’s a game changer like no other productivity “hack” in history.
It is now possible to use technology to move from $10 per hour to $100 per hour to $1000 per hour opportunities faster and more efficiently than ever before.
That’s good news for some, bad news for others …
Some marketing jobs are right in the A.I. crosshairs. What used to be $100 or $500 per hour work can now be done far better by A.I. for almost zero dollars.
“It’s Game Over for Copywriters…”
All the research, competitive analysis, persuasian techniques, most of what copywriters used to do, can now be done FAR better by A.I.
“You are 3 prompts away from generating 100 ads, 50 emails, and 19 landing pages … all based on what your market and customers are saying.”
And if you do it Sam’s way, it beats the crap out of controls EVERY SINGLE TIME.
I Don’t Want to Say I Told You So, But I Told You So…
I’ve been saying for over 10 years that marketing is no longer a high-leverage activity.
What are high-leverage activities?
Star, Simplify, DSP, Network Effect.
These have always been and remain $1000+ per hour activities. And you should be using A.I. to help you do that opportunities too!
But if you’re not clearing the low level marketing tasks off your plate so you can do REAL high-leverage opportunities, you can’t work on the $1,000 per hour tasks.
Sam will show you how to clear the path to $1000 per hour options FAST.
In fact, Sam is going to over-deliver on that front.
Five one-hour sessions showing you how to most effectively move from doing $100 hour tasks to $1000 per hour opportunities … all for just $1499 (or $999)?
There is no possible way you won’t get 10X your investment back.
You’d have to sleep through every session.
But, of course there is some REALLY bad news too.
No, it’s not that A.I. is going to “Wake Up” and “Take Over”.
As Sam says, “That’s a myth. It won’t happen. The only real threat with A.I. is who’s using it.”
No, the really bad news is that time is running out.
Six months ago, at the seminar, Sam said, “In 12-18 months everything I’m about to tell you will be irrelevant.”
That’s how long he figured we entrepreneurs and marketers and freelancers had to get a handle on this stuff before it was too late.
In that clip above, Sam tells of a CEO who had a 45-person marketing team. They were generating about $300 million per year.
The CEO started investigating A.I. … and then fired all but 9 of them.
Those 9, using A.I., generated $500 million in sales.
80% fewer staff members increased revenue by 66%!
Sam relayed a story of another CEO who said, “By next year we will only need about 20% of the engineers we have now, and we will hire the ones we do need right out of college. Same goes for sales and marketing.”
There were audible gasps in that room.
The ax is coming for you … it if hasn’t fallen already.
Here’s What Sam Plans to OVER-Deliver in 80/20 & A.I. Hyperdrive …
Session #1: Chief Robot Officer or Superconductor
- How to simplify everything you do, completely eliminate $10 per hour tasks, streamline your day, and 10x your output with just a handful of daily actions
- The 2 key strategies to productivity in the Age of A.I. — what tasks are appropriate for each … and how to decide which is best for you
- The new mental models required for using A.I. and Machine Learning tools the right way … so you don’t degrade your own thinking, value, or work in your rush toward productivity.
- How to stay focused and think clearly in the Age of A.I. where shiny objects, programs, hacks, tools, and millions of voices are screaming for your attention.
- Why you need to slow down to speed up! “Productivity” and “speed” are DOA in the Age of A.I. … Sam will show you why
- Prompts, Bots, and Apps: When to use what
- Why you should NOT use only an A.I. solution for most of your work
- How to identify the optimal blend of A.I. and human touch for superior outcomes
- How to use ChatGPT and other LLMs as your sidekick, constantly analyzing, suggesting, and refining your strategies
Session #2: The Chief Robot Officer and the Death of $10 Per Hour Work
- The End of $10/hour Work. This no longer exists. If it does in your business or life, something is seriously wrong
- Automating the Mundane: How to achieve your highest human potential by letting A.I. handle repetitive tasks
- How to use automation to reshape manual … and intellectual … labor
- Choosing the Right Tools: Knowing when to use prompts, bots, apps for various tasks
- Streamlining Daily Operations: Using A.I. to handle routine tasks and elevate daily productivity in your organization
- Understanding A.I.’s “Jagged Frontier” Why it is not always obvious what tasks are A.I.-able and those that should involve human intervention. This is huge!
- Information overload controlled: How to automate information consumption and turn it into useful outputs
- Prompts, Bots, and Apps for different daily and weekly tasks you’re working on.
Session #3: The Superconductor and the Death of $100 Per Hour Work
- Designing “Symbiotic” Workflows: How to achieve your goals by knowing how to blend both human and robot work
- Elevating Work Value: Use A.I. to handle intricate tasks, pushing you above the $250 per hour range
- Creativity Combustion Engine: How to collaborate with A.I. for idea generation
- Prompts, Bots, and Apps for different daily and weekly tasks you’re working on
- Elevated Writing and Marketing: How to use A.I. to enhance tasks like drafting marketing copies, ensuring superior quality that beats controls
- Optimizing Analytical Tasks: How to collaborate with A.I. to segment markets and ensure accurate and efficient results
Session #4: How to Earn $1000 Per Hour
- The $1,000 Vision: Understand the nature of tasks that fall into the $1,000 per hour category and which will soon be $100 per hour or lower!
- Beyond Automation: How to quickly elevate the quality and strategic value of your work.
- Strategic Thinking Upgrade: How to use A.I. tools to enhance critical thinking, strategic decision-making, and data analysis
- A.I.’s Role in Decision Making: How to best use A.I. to gather data, analyze trends, and provide insights, while you make the final strategic decisions
- Expanding Horizons: How A.I. can help with even complex tasks … freeing up your time for more strategic endeavors
- A.I. as a Strategic Partner: How to use A.I. as more than just a tool. Meet your new partner who provides insights, analyses, and recommendations
- The Irreplaceable Human: How to leverage the invaluable power of human intuition, emotion, and creativity … while still maximizing productivity with A.I..
- Prompts, Bots, and Apps for different daily and weekly tasks you’re working on.
Harken Ye Unto Me …
Everyone is now above average, including your competitors.
Everyone can now do 95% of your job – better, faster, cheaper.
Yes, A.I. is a great productivity tool – but it’s swiftly turning into outsourced intelligence.
Sam sent me this …
A new paper recently released shows this works even for the highly trained knowledge workers at Boston Consulting Group.
Across a set of 18 tasks designed to test a range of business skills – from analysis to idea generation to persuasion – consultants who had previously tested in the lower half of the group increased the quality of their outputs by 43% with A.I. help while the top half only gained 17%.
For those 18 different tasks selected to be realistic samples of the kinds of work done at an elite consulting company, consultants using ChatGPT-4 outperformed those who did not, by a lot.
In every dimension.
Every way we measured performance.
Reactions to Perry’s 2023 A.I. Event (featuring Sam Woods)
What People Are Saying About Perry…
“Of all the coaches/mentors I’ve had over the last decade+, you’re one of just two who delivered actual results-changing information & workshops. I went from 6-figure to multiple 7-figure results as a result.”
– Jim Rivas
Inertia Income Systems, LLC
“This was the kind of information that nobody else in our world is talking about.
“It’s exponential. It’s all about really positioning yourself and making your life easier, while at the same time, having a bigger impact in the world…
I highly encourage you to invest in this, because this’ll totally change your paradigm in ways that nothing else in our market will.”
– Teddy Garcia, Raleigh, North Carolina
“If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans.”
– Dan Kennedy, Author, The Ultimate Marketing Plan
“Perry Marshall is a certifiable genius in his intellect and understanding of far more than mere marketing. He’s written two of the most definitive books on Google AdWords and 80/20 Sales and Marketing.
“Online he is an icon. We’ve had some of the most stimulating and thought-provoking discussions, because his mind is very expansive. He gives you comments and advice that are reality-based. They’re not ludicrous, they’re not ‘get rich in your underwear’. I find him intellectually enormously stimulating, his work enormously valuable, actionable, practical and real, his intention and purpose noble.”
– Jay Abraham, Founder & CEO, The Abraham Group
The blue group did not use A.I., the green and red groups got some additional training on how to use A.I.
Consultants using A.I. finished 12.2% more tasks on average, completed tasks 25.1% more quickly, and produced 40% higher quality results than those without.
You know which group you have to be in.
Sam will show you how to clear your path to $1000/hour productivity.
WARNING: If you want a “just-add-water ABC Template / Insta-Prompt for copywriting or magical internet money,” leave right now and go buy the first thing you find on Facebook or Clickbank.
But if you want something that you’ll still be using every day four years from now…
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