Paul Hollingshead – AWAI’s Accelerated Program for Six-Figure Copywriting

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But more than anything else, it’s an opportunity to “reinvent” yourself … and learn a financially valuable skill that will quickly lift you above any economic fray … forever.

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Paul Hollingshead – AWAI’s Accelerated Program for Six-Figure Copywriting

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Can You Write a Letter Like This One?

Answer “Yes,” and you’ll never have to worry about your job or rely on others for your livelihood …

Instead, you will be in big demand, earning great money, writing a few hours a day from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there …

On one hand, there are people who bust their butts working year after year … slaving away for bosses and managers who don’t appreciate them … to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to … where they want to … for whom they want to. What’s more, they have all the free time in the world to travel … to spend with their kids … to lower their golf scores … to really enjoy life.

For these people, the idea of hourly wages, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year …

To take exotic trips to faraway places several times a year (often for free … )

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)

Nope.

These folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around …

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim …

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the best people to do it.

You may know some of these people.

And my guess is … you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living … jumping from one job I hated to another I hated more … never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life …

I learned the simple secrets to writing the kind of letter you’re reading right now.
No Bosses, No Commute

Now I “work” a few hours a day. I write one, maybe two letters a month.

About a decade ago, my family and I moved from crowded and too-hot-for-me Florida to a little historic town in the Vermont countryside.

Recently we decided to split our time – between a cottage on Lake Champlain…

And a Penthouse apartment in downtown Toronto, the town where I’m from.

Country, lake and city life… It’s the best of all worlds.

Best of all I have no bosses, no commute.

I write from an extra room I set up in each home. Some days, I’ll head to the little writing studio I decided to rent in the heart of town, just for a change of scenery.

For a break, I’ll take the kayak out for a “spin” on the lake … grab a coffee at the local market … or take our two Samoyed dogs, Yukon and Betty, out for a run.

I absolutely love the freedom of it!

My neighbors think I’ve taken early retirement – probably because they never see me working.

In many ways, I have retired. Because, for the first time in my life, I decide how my days will be spent. Some days, I’ll feel like working for a few hours (typically in the morning). Other days, I’ll play some golf, have lunch in a city cafe … or just hang out with my teenage son.

But what surprises people most (and may surprise you, too) is the income my “retirement” lifestyle gives me: around $400,000 a year.

And I’m not kidding you or pulling any punches here …

It all stems from my ability to sit down and write (some would say “rattle off”) a simple letter like the one you’re reading now.

If I really wanted to, I could make a lot more. Some people I know who’ve learned this skill are making $500,000 … even $1 million a year. (You’ll meet a few of them in a minute … many are friends of mine.)

Here’s the thing, though …

Anyone who likes to write can learn the same skill that lets us earn a very comfortable six-figure income from home, year after year.

It’s a skill that — once you have it — will put your financial destiny squarely in your own hands, for as long as you want to use it.

You’ll be in constant demand.

You’ll never be wanting for work or money, no matter what state the economy is in.

It’s something you’ll be proud to mention to your friends and people you meet. (Believe me, people will be very intrigued when you tell them what you do. They’ll want to know all about it.)

Along the way, you’ll learn much about yourself, about business, and about the world around you.

And depending on who your clients are, you’ll get some nice perks as well. I’ve been on dozens of trips over the years – Barbados, France, Spain, and beautiful five-star resorts throughout Canada and the States.

My most favorite work trip was a seven-day cruise aboard a Crystal Cruise ship, the “Ritz-Carlton” of cruise ship travel.

And since I actually was “working” on these trips, I paid for none of them.
A Chance to “Reinvent” Yourself
“The ability to pay my bills no longer worries me, even in these rough times. I know I can always market my skills to an endless list of potential clients and keep enough copywriting projects rolling in.”
Cheryl Malcham,
Mercer Island, WA

But more than anything else, it’s an opportunity to “reinvent” yourself … and learn a financially valuable skill that will quickly lift you above any economic fray … forever.

What’s more, you can use this new skill in so many ways.

Use it to turn a hobby or personal passion into a fun and lucrative career.

Use it to help find a cure for cancer or help those in distress.

Use it to start your own business (for practically nothing) — or work in a field you’ve always dreamed of.

And what a blast it is! This life of sitting back with a laptop telling people about things you love and believe in – and being paid very well to do it.

Once you have this skill, you can do and accomplish anything.

It’s that powerful.

I know. Like I said, I went from a $6.50 per hour grocery store shelf stocker to a six-figure income earner in about a year.

And I’m not the only one. Many folks have discovered this amazing little opportunity … just like you’re about to do today.
How to Make $210,000 Writing One Letter a Month …

Get paid $210,000 to write 12 letters? It can (and does) happen.

Get immediately download Paul Hollingshead – AWAI’s Accelerated Program for Six-Figure Copywriting

A writer with an established track record can command $8,000 per letter. So 12 letters pays $96,000 in writing fees alone.

Now let’s say six of those letters become “controls” — which means they bring in the most money and keep mailing time after time. If, over the course of a year, each of those six letters mails five or six times, your royalties can add up to another $120,000.

That’s over $210,000 a year writing one letter a month!

More letters = more writing fees. More controls = more royalties!

And all you need to enjoy this success is a computer … a desk … and AWAI’s Accelerated Program for Six-Figure Copywriting to show you the way!

I just found out, in fact, that the son of a friend of mine learned to write letters about a year and a half ago.

The following year he made over $250,000 – and they say this year he’s on track to make over $300,000…

And it wasn’t long ago this 27-year old was wondering “what to do with his life”!

As amazing as that is, he tells me a colleague of his who left what she called “a 9-to-5 cubicle nightmare” to learn letter writing just a few months earlier has done even better…

She made over $300,000 in her first year of writing – including over $100,000 off a single letter she wrote!

I know that may surprise you …

That writing simple, conversational letters like the one you’re reading now can pay so well.

But, as you’ll learn by reading on, there’s a reason this kind of letter writing pays so well.

Because I can assure you – if the letter that paid that former cubicle worker made her $100,000…

You can bet it made the company who paid her to write it millions!

You see, the letters we write serve as the foundation of a $2.3 trillion industry that — thanks to the Internet and online marketing — is growing faster today than it ever has before.

In fact, demand is now so enormous that, as soon as I finish writing this letter, I can make a phone call (or send off an email) to one of my clients — and have five new projects to choose from … each worth anywhere from $20,000 to $150,000 in potential income to me.

I’m not bragging.

That’s just the way it is when you can write one of these letters.

And I’m here to say, in no uncertain terms:

If I can do it – so can you!

Today, I’ll tell you all about how our business works …

And show you why, if you’re willing to learn the very basic secrets to writing a simple letter like this one, you too can make a very generous six-figure income writing a few hours a day from the comfort of your home …
Is This for You?
“AWAI’s Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I’m finally leading the life I was meant to live. I can’t thank you enough!”
Krista Jones,
Roswell, GA

But first, there’s a question I feel I should ask anyone who’s interested in what we do:

is “writing letters” right for you?

I can help you know pretty quickly if it’s for you or not.

For instance, if you’re someone who needs the structure of a 9-to-5 job or thrives in an office environment, then you’re probably not going to embrace the kind of “do-what-you-like-when-you-like” lifestyle that comes with letter writing.

And that’s fine. (Although there are companies who do hire in house writers these days… and also pay very well, if 9-to-5 is your “thing”…)

But to me, the thing I love about letter writing is the freedom – the care-free-drop-everything-fly-to-Paris lifestyle it can give you.

So if you’ve ever fantasized about what it would be like to live “the writer’s life” …

If you’ve always wanted to escape the daily rat race, face new and exciting challenges every day, and have the freedom to wake up on any given morning and say, “It’s just too nice to be sitting inside. I think I’m going to spend the day with my family … or go for a hike … or play a round of golf.”

If you’ve ever dreamed of being able to live and earn a great income anywhere in the world – maybe in a little villa by the sea here at home, a historic European city, or even on a Greek island for a summer …

Or if you’re just sick of not living up to your potential in life – and you feel like the time to make any real changes is quickly slipping away.

Then my hunch is that letter writing is ideal for you.

It really is a chance to “take back your life” – from the corporate world, from the bosses who decide your day for you, from rush-hour traffic, from the headaches, pressures, and (these days, especially) the job insecurity that comes with the workaday life.

And let me make something very clear …

This is not a “get rich quick” proposition.

It doesn’t have anything to do with wacky chain letters … or any kind of multi-level marketing scheme … or placing ads … or buying products and having to resell them on your own.

This is a very serious opportunity to learn a highly marketable and lucrative skill that – once you have it – can put you in high demand by some of the biggest companies in the world …

Success won’t be automatic.

Nobody will do it for you.

You’ll need to know what elements go into every successful letter, and you’ll have to make the effort to learn them.

That said, once you have this skill, you’ll have unlimited potential.

Whether you want to make a nice little side income helping local businesses make more sales … launch your own multimillion-dollar direct-response enterprise … or anything in between …

This skill will help you do it.

Now I know it may be hard to believe that you can make so much money and change your life so dramatically by knowing the secret to writing a simple letter like this one … and being able to do it on your own terms … from anywhere in the world.

But let me take it one step further …
You Don’t Even Need to Be a “Writer” to Be Successful

Some of the best writers in our business have no formal writing background at all.

They just love to write … and they learned the proven formula for writing great letters.

If you enjoy writing, you too can have this “dream” lifestyle – just by learning the few powerful secrets that make these simple letters successful.

In fact, if you spend a few more minutes with me today, I’ll tell you everything you need to know about this amazing, yet little-known, niche of the writing industry … where you can “retire” from the job you have now … and earn more money than most doctors, lawyers, or other well-schooled professionals.

I’ll also show you how the very first letter you write can earn you $10,000 in cash – and launch you on your brand-new writing career faster than you ever thought possible! (It’s happened to many who have taken this life-changing opportunity seriously … and it can happen to you, too.)

But first, it’s high time I introduced myself …
Not a Writer? No Problem …
(in fact, it’s better that you’re not … )

Most people think that to be a successful writer you have to be born with a special talent … study the classics … amass a huge vocabulary … and know all the rules of English grammar, usage, etc.

Baloney!

To be a great copywriter, you just have to enjoy writing — and understand the simple rules that go into making strong copy.

And the number one rule is: Be Yourself! In other words, don’t try to be a writer.

Don’t use big words, flowery sentences, or fancy prose. Don’t try to be clever — and avoid clichés at all costs. The most successful sales letters are written in a very conversational tone — almost like you’re talking to a friend. In fact, one of the secrets you’ll learn in AWAI’s Accelerated Program for Six-Figure Copywriting is “the barstool test,” where you read something you’ve written aloud … and if it sounds like something you’d say to a friend sitting next to you — it’ll work as sales letter copy!

Once you can write in a conversational tone, it’s just a matter of knowing what to say when. Of course AWAI’s Accelerated Program for Six-Figure Copywriting will show you everything — and it’s jam-packed with tips and techniques designed to make every paragraph you write more effective and powerful.

And be sure to pay special attention to “The Architecture of Persuasion,” explanation you’ll find in Part 3 Read it and you’ll understand in an instant what great copywriting is all about.
Hard to Say Where I’d Be Today …

My name is Paul Hollingshead.

I’d hate to think what my life would be like had I not come across this opportunity – like you have today.

Before I learned the secrets of writing simple letters like this one, I was in my 30s, stocking the dog-food aisle in a grocery store. Not only that, I was about to get fired, because, for some reason, my boss had it in for me. (Maybe because my heart wasn’t in what I was doing … and it showed!)

Imagine – working for near minimum wage – and soon to be fired from the job!

That’s when I met the gentleman I’m going to introduce you to today – a man who literally changed my life.

I went from no money and no future to living a dream lifestyle where I can earn virtually as much money as I want to make.

Think about it for a minute …
Need $20,000? Write a Couple of Letters

“When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn’t been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!”

– Monica Day,
Philadelphia, PA

If most families want to go on vacation or rent a beach house, they put away a little bit from their savings all year long.

But I don’t have to scrimp and save…

If I know I’m going to need an extra $20,000 to, say, rent a summer beach house or take a nice vacation, I’ll merely sit down and write a couple of letters.

Get Paul Hollingshead – AWAI’s Accelerated Program for Six-Figure Copywriting download

If I want to put a new kitchen in our house (which we did recently) and need $50,000 to do it … I’ll set aside a month or so and write a couple of letters.

My point is this …

Once you have this skill, it’s like you’ve been granted an all-powerful gift of near “Unlimited Income.”

You just decide how much you need and figure out how many letters you need to write.

It’s like having a little wealth dial you can turn as high as you want!

Now, if you’re with me to this point, I’m sure you’re intrigued.

Let me explain to you how the business I’m in works – and why companies are so willing to pay writers like me big dollars to write a letter like this one.
Just What Is “Direct Response” Anyway?

“From the moment I began AWAI’s program, I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing the program, I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that

paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI’s program did that and more.”

– Paul Lawrence,
Ft. Lauderdale, FL

You see, I write promotional letters for the $2.3 trillion direct-response marketing industry. (Yes, that’s trillions! Surprised? Most people are … )

So what is “direct-response” marketing – and how is it different from other advertising?

Unlike the “image” or brand advertising that you see in newspapers and magazines, direct-response is any kind of advertisement or letter that asks you to take an immediate and specific action – whether it’s to order the product right then and there or request more information about it.

Companies use direct response to sell everything from mattresses to financial newsletters … from health supplements to fruit baskets.

Non-profit organizations raise billions using direct-response techniques, too – from political candidates to environmental organizations to children’s aide groups.

And let’s not forget the multibillion-dollar business-to-business market, one of the most lucrative and in-demand niches of the direct-response industry for copywriters.

All of them use direct response because a well-written letter can bring in millions of dollars – for a fraction of the cost of opening a storefront or selling wholesale to retailers.

And because there are so many lists of so many different types of buyers available, a company can send letters directly to the people and businesses most likely to buy their products …

But recently something came along and exploded the opportunity 100-fold:

The Internet!

These days, most direct marketing is done online …

Through websites, emails, landing pages, discussion boards and forums – even through the pages of well-known social media sites like LinkedIn, Facebook, and Twitter … and lesser known ones like Instagram, MyLife, Ning, PLaxo, XING, and others.

But a direct-response promotion – whether it’s an old-fashioned mail letter on an online marketing effort — is nothing without the right words.

It needs to convey the right message … say the right things … be structured in the right way … and be written to make the prospective buyer take action.

That’s where the letter writer comes in.

A professional we call the copywriter.
$160,000 From One Letter

“In 2003, I had advanced to a point in my sales career where weekly travel was inevitable. I was at the top of my field, earning a great living. But as a new dad, I didn’t want to be away from home all the time. Plus, I was getting tired of continually rising quotas – an inevitable reality when you’re in sales. Eleven years of chasing numbers had worn me out. I was ready for a change. Yet I didn’t want to sacrifice my high income and my family’s financial future.

“AWAI’s Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. In my first full year as a freelance copywriter, I earned $163,481.”

– Ed Gandia, Marietta, GA

“Copywriters” are folks who know how to do one thing and do it well: write persuasively …

Whether it’s a long-form letter like this one, which tells a complete story about a wonderful opportunity…

Or a few paragraphs on a website or in a personal email that convinces someone to learn more about an exciting idea …

Either way, copywriters are paid very well to write them – because the best ones know the simple secrets to making a direct-response sales letter work. For that reason alone, they’re in very high demand … and are paid very well for their services.

How well?

It’s quite possible for a copywriter to live very nicely off just one successful letter per year.

I’ve written letters that have paid me tens of thousands of dollars … simply because they mailed so successfully time after time. (One letter I wrote paid me roughly $40,000 a year for four straight years. That’s over $160,000 in income for about two weeks’ work!)

Or, I may write a letter that sells the product I’m writing about exceptionally well.

Recently I was paid over $114,000 – just from one letter I wrote.

As you can imagine, it was quite a nice feeling to wake up and see that much money wired directly into my back account!

Here’s the actual entry:

Now, that’s a lot of money for a lot of people. It certainly is for me…

But I’ve heard of people making way more.

One guy – a peer of mine named Mike P. who writes the same kind of letters I write – made over $1.5 million dollars on a single letter.

Another great copywriter, Richard Armstrong…

He made so much money from one letter he wrote that he took an entire year off to write a novel he’d been dreaming about writing!

Now I know, for someone looking in from the outside…

For someone who doesn’t know our business…

I know it might be hard to believe you can make so much money from writing a regular old letter like this one.

But as I’ve showed you, you can.

And the reason is – royalties.

You see as writers, we’re not only paid well to write the letter…

We can get bonus royalties as well.

Royalties work for a copywriter much like they do for a fiction writer who writes a bestselling book.

The more people who see and read your letter (whether it’s via the mail or the Internet), the more you’re likely to get paid.

Like a book, the longer it stays on the “best seller’s” list and keeps being sent out to readers, the more the money adds up.

And, of course, the more revenue your letter generates, the more you’re likely to make as well.

For instance, if you write a letter that sells a million dollars worth of products for your client – and you have a deal that pays you a 4% royalty…

That’s a $40,000 bonus.

Of course if your letter mails several times – and ends up generating $5 million – now your royalty is $200,000.

And believe me…

When the letter you write is being mailed or sent to millions of active readers who love getting these letters, the money can add up very fast.
You Can Make Between
$130,000 and $540,000 Per Year

Of course, most successful copywriters don’t write just one letter a year.

They write 10, 15 even 20 letters. (There’s plenty of work, don’t forget – from long letters like this one to half-page emails.)

And once this very close-knit industry finds out you can write winning copy – your phone won’t stop ringing!

That’s why, over the course of a year, you can easily earn anywhere from $30,000 to $240,000 in writing fees alone.

And if you have just “average” success with half of them … royalties could put an additional $100,000 to $300,000 in your pocket!

That’s between $130,000 and $540,000 a year – depending on how many letters you choose to write.

Throw in one “blockbuster success” – and just watch those numbers explode higher.

Did you ever think writing simple, personal letters like this one could be so lucrative?

Neither did I until I met the gentleman you’ll meet now – the man who will be instrumental in helping you grab your share of the tremendous wealth you can earn by writing simple letters like this one.
Meet the Gentleman Who Made It Happen for Me … and Can Make It Happen for You, Too

His name is Mark Ford… and he’s the one who helped transform me from a minimum-wage grocery store stock boy to a professional, in-demand copywriter earning upward of $300,000 a year … writing a few hours a day … living my life very much on my own terms.

Thanks in large part to his ability to teach letter writing, Mark has helped dozens of companies grow into multimillion-dollar enterprises. Among them, Agora Publishing, which was an $8 million direct-response business before he started giving them his copywriting and marketing advice. Today, it’s one of the largest direct-response publishers in the country, with over $350 million in sales (and always looking for new writers!).

Mark’s talent and skill have allowed him to create an impressive lifestyle for himself and his family … while spending more and more of his time on charitable endeavors, both in the U.S. and abroad.

But what’s really important for you to know – is that Mark takes great pride in the fact that he’s been able to pass on his knowledge to so many.

The copywriters he’s trained (me included) have been responsible for over a billion dollars’ worth of direct-response sales through the mail and online.
Learn the Same Secrets That Have Sold Billions

It’s no surprise.

Because besides knowing what makes great sales letters great – Mark Ford is a brilliant teacher. (In fact, prior to all his financial success, he spent several years teaching literature and writing at the university level.)

Naturally, I’m thrilled to have been one of his many students.

There’s no way I could have the success I’m enjoying had it not been for Mark Ford introducing me to powerful copywriting tips, techniques, and strategies he’s mastered over the years.
AWAI’s “$10K Challenge”
How to Make Your First $10,000 — Before You Even Finish the Program

It’s very simple, really.

In AWAI’s Accelerated Program for Six-Figure Copywriting, there’s a section marked “Your $10K Challenge.” It includes everything you need to write a sales letter for the very program you’re taking. You’ll find industry stats, program information, details, facts, testimonials – the whole bit.

Set it aside. (Some members tell us they print it out and tape it to a wall near their desk for “inspiration and motivation.”) Work your way through the program. Learn how a sales letter is structured. Soak in all the copywriting secrets and strategies. And when you feel you’re ready, start working on your letter. And when you’ve got it just right – send it in. If it’s good (or even if it just needs a little help) – we’ll test it. If it beats our “control” letter – or performs well enough to re-mail – we’ll pay you $10,000!

Julie Hassett won our $10K Challenge in 2015. Today, she’s a happy freelancer living her version of the writer’s life. Who knows, you could be next – and earn $10,000 before you even finish the program!

“It’s such an incredible honor to be AWAI’s $10K Challenge winner this year! It represents a true milestone in my career. Just four years ago, I began studying AWAI course materials … determined to be a working copywriter. And now, I have the distinct pleasure of writing enough successful copy to warrant winning this challenge. I can’t wait to continue working with AWAI and honing my copywriting craft alongside the best in the business!”

– Julie Hassett, AWAI member and working copywriter.

But I’m not the only one …

Don Mahoney was a cabinetmaker barely eking out a living in upstate New York, getting sicker and sicker from the lacquer fumes and other chemicals he’d breathe in every day. A year after learning Mark’s secrets, he moved to Florida and started writing copy eventually earning $300,000 writing letters from his Miami Beach home.
Frank Stands used the copywriting skills Mark taught him to build a $40 million per year publishing empire – and another Ford protégé that Frank hired to oversee his marketing operations, Mark Potter, earns upwards of $750,000 a year writing and helping others write letters.
John Forde and Will Pratt were kids just out of college when they met Mark Ford and learned his secrets. Young and full of adventure – they took their laptops and their six-figure copywriters’ incomes to Europe a few years ago … and never came back!
Karen Tyler came to work for Mark as a copy editor right after she graduated from college. Today, thanks to the skills she learned from him, she’s a partner in a direct-marketing company that generates over $5 million in sales annually.

And there have been countless others.

Now before I tell you how you can join us on this very lucrative list … here’s a confession.

As generous as Mark is with his knowledge …

As much as he loves it when people he helps go on to successful careers in writing and business …

It’s not like Mark doesn’t win on the deal too.

That’s because many of the people he’s helped go on to write letters for companies in which he’s involved or has a financial interest.

And when you consider that the letters those folks have written have likely sold billions of dollars’ worth of products and services over the years …

Not only are the copywriters paid well, Mark’s businesses flourish as well.

And there in lies the beauty in what we do.

When copywriters are paid well, it means the businesses that hired them are very happy… and very successful.

So you see, Mark – along with thousands of other publishers, marketers and Web-based business owners – has a vested interest in seeing there are plenty of qualified writers who can write the millions of letters and online content needed to drive this enormous industry.

But here’s the thing …

Once you understand how this industry works, the sky is literally the limit!

Once you understand the power of persuasive writing – and come to learn the secrets of unleashing it in your own business – you can make literally millions of dollars, year after year, for as long as you choose to use it.

That is not a pipe dream.

It’s a fact.

I know people who

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