Paid Traffic Mastery + OTO (GB) – Ryan Deiss

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When You’re Done, You’ll Walk Away With a Plan For

GUARANTEED TRAFFIC

…and a System for Acquiring New Customers from Channels Such As:

What if you didn’t have to “pay” for traffic?

Instead…what if traffic “paid” you?

And what if acquiring new customers was as simple as pulling a lever?

It sounds outlandish, but that’s exactly what “Traffic Masters” (a.k.a. Customer Acquisition Specialists) do. And once you have completed this mastery class, you too will know how to leverage traffic channels such as Google and Facebook to not only grow your customer base…

…but to grow your customer base at a PROFIT.

Did you catch that?

You’ll no longer have to practice “hope-and-pray” or “wait-and-see” marketing.

Traffic will come, because you’ll know how to make it come.

But how do you actually do it?

How do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank?

That’s exactly what you’re about to learn…

FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers…

(…That Doesn’t Break the Bank)

Customers are the life-blood of any business.

It sounds cliché, but it’s true.

That’s why “one hit wonder” traffic campaigns just aren’t enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these “scalable” campaigns come in the form of paid traffic.

So whether it’s:

• Facebook Ads
• Google AdWords
• YouTube Ads
• LinkedIn Ads
• Twitter Ads
• Content Discovery Platforms (such as Outbrain and Taboola), and even…
• Dedicated Email Ads

…quality traffic is readily available for purchase.

You just know how to “buy it” the right way.

There’s just one problem: Most so-called “traffic experts” and media buyers don’t know what they’re doing, and they have the results (or lack of results) to prove it.

That’s where you come in.

As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.

What You’ll Learn In This Course

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn about “traffic temperature” and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step instructional videos on how to build successful ad campaigns on platforms like Facebook, Google, LinkedIn, and YouTube. Learn the five elements of a high converting paid traffic campaign.

The Metrics That Matter (and the ones that don’t)

Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale. Quit wasting time analyzing numbers that are useless to the bottom line.

How To Scale Successful Campaigns

Learn how to scale your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

Paid Traffic Mastery Course Details

In this 8-hour course you’ll learn everything you need to know about how to drive qualified paid traffic to your website.

Module 1: Start Here

• Lesson 1: What To Expect
• Lesson 3: Paid Traffic: The What and The Why
• Lesson 4: Creating a Customer Avatar
• Lesson 5: The Marketing Funnel

Module 2: Paid Traffic As A System

• Lesson 1: Paid Traffic As A System
• Lesson 2: Cold Traffic Goals & Offers
• Lesson 3: Warm Traffic Goals & Offers
• Lesson 4: Hot Traffic Goals & Offers
• Lesson 5: Understanding The Traffic System
• Lesson 6: Finding Your Market

Module 3: Deeper Dive: Facebook Ad Platform

• Lesson 1: Getting Started With Facebook
• Lesson 2: Facebook Objectives
• Lesson 3: Finding Your Market on Facebook
• Lesson 4: Ad Copy & Ad Creative
• Lesson 5: Facebook Pixels
• Lesson 6: Reporting & Analytics
• Lesson 7: Scaling Your Campaign
• Lesson 8: Facebook Compliance

Module 4: Retargeting To Maximize Results

• Lesson 1: Getting Started With Retargeting
• Lesson 2: Segmentation By Visitor Activity
• Lesson 3: Full Funnel Retargeting
• Lesson 4: Video Retargeting

Module 5: Troubleshooting Your Campaigns

• Lesson 1: Troubleshooting Your Campaigns
• Lesson 2: Troubleshooting Your Offer
• Lesson 3: Troubleshooting Your Targeting
• Lesson 4: Troubleshooting Your Ad Copy/ Creative
• Lesson 5: Troubleshooting Your Ad Scent

Module 6: Other Traffic Channels

• Lesson 1: Other Traffic Channels
• Lesson 2: Twitter
• Lesson 3: Content Distribution Networks
• Lesson 4: LinkedIn
• Lesson 5: Dedicated Email Drops
• Lesson 6: Google
• Lesson 7: YouTube

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Paid Traffic Mastery Course
• 6 Core Modules
• 35 Video Lessons
• 22 Handouts
• 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Customer Acquisition Specialist

Course Details:

• Tuition: $495
• Level: Intermediate/Advanced
• Setting: Online/Virtual
• Course Length: 8 Hours
• Expected Completion Time: 3 – 7 Days

Who Should Get Certified

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?

If you’re an individual…

…this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a “customer acquisition expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)

And we held nothing back.

So, if you want to:

• Enhance your career (or start a new one)
• Learn the latest and greatest tactics (that actually work)
• Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…

…this course and certification is for you.

If you’re a business owner…

…maybe you don’t need the certification.

But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest ecommerce marketing strategies?

If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.

Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)

Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

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