Outsource your idea | Launch your business for 1/4 the price – Evan Kimbrell

What do Slack, Fab, Skype, Klout, and GitHub all have in common?

They all started by outsourcing their product development.

They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets.

(And oh did I mention, they're collectively worth over 20 Billion dollars?)

Outsourcing is the GO – TO strategy for saving time, money, and launching ideas that otherwise would never make it to market

Did you know you can build a world class product without hiring an in-house team or recruiting partners?

When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable & skilled entrepreneur

Why you should take this course:

Every single company or startup outsources in one way or another. Whether its your product development, your advertising, your testing, or customer service – you need to be equipped to take advantage the opportunity outsourcing presents you.

As an entrepreneur in 2015, outsourcing is an essential skill for saving money, being lean, and being successful.

At the end of this course, you'll be able to:

• Take your idea and create visual wireframes, mockups, and prototype that are crucial for solidifying your vision and communicating it effectively
• How to sketch on the fly and rapidly build out, test, and collaborate on your feature ideas.
• Understand in intricate detail the forces that effect your outsourcing project and how to position your project to be successful
• Write job descriptions that bring in the best bids and are tailored for each platform
• Put together professional documentation for your idea and identify any potential pitfalls before you spend any money
• Select the best possible long term team based on a framework built over 100+ professional outsourcing projects.
• Employ 10 advanced techniques for getting the best price and cutting your deployment time in half
• Tailor popular tools like Asana, Trello, and Google docs to run your outsourcing project masterfully
• Spot and document bugs before they become a significant problem

Course Curriculum

Introduction

• Course Overview (7:34)
• First thing to do (0:58)
• What is outsourcing? (6:27)
• What is it good for and not good for (12:12)
• How much should I budget? (12:15)
• Section 1 review material

Getting Started

• Where to find outsourcing firms and freelancers (7:43)
• Introduction to Elance (19:31)
• Going further in depth with Elance (2:43)
• Introduction to Upwork (19:40)
• Going further in depth with Upwork (5:51)
• Introduction to Freelancer (9:06)
• Other techniques and platforms for finding contractors (5:38)
• Section 2 review material

Dive Deeper

• Picking the ideal subcontractor strategy for you (8:24)
• Deciding between a Firm or freelancer (19:52)
• Understanding outsourcing zones and picking the best fit (18:34)
• Understanding Price & Autonomy
• The "Goldilocks Syndrome" (7:39)
• Section 3 review material

Posting Expertise

• Writing the right title (9:03)
• Practicing with titles (12:37)
• Writing the right description (11:04)
• Getting hands on with writing descriptions (15:11)
• Getting the settings right (19:03)
• Reviewing your settings further (17:20)
• Section 4 review material

Plan out your idea for outsourcing (optional)

• The Sx5 framework for solidifying product ideas (18:30)
• Coming up with strategy, Sx1 (11:27)
• Coming up with scope, Sx2 (18:25)
• Section 5 review material

Documentation

• Creating an overview
• Adding the functions section (10:29)
• Going further into depth with functions (10:35)
• Creating the pages section (19:50)
• Creating parameters (10:50)
• Creating the users section (11:09)
• Adding comments (2:49)
• Section 6 review material

Building a low fidelity wireframe

• Intro to sketching (1:10)
• Materials for sketching (3:45)
• Sketching it out (8:13)
• Sketching and the finishing touches (14:56)
• Upgrade to a tool, getting started with Pidoco (10:26)
• Getting used to the features in Pidoco (11:43)
• Creating a quick sitemap upfront (14:56)
• The site elements to start with (5:39)
• Using templates to save time (2:32)
• Handling images in Pidoco (9:54)
• Adding and controlling layers in Pidoco (8:09)
• Annotate everything (10:48)
• Alternative: Using Balsamiq for quick wireframing (19:50)
• Alternative: Using Balsamiq continued… (3:32)
• An example project created in Balsamiq (3:20)
• Section 7 review material

Creating a demo for outsourcing (optional)

• Introducing M.A.P. (10:02)
• Adding interactivity to your prototype (15:04)
• Collaborators and Reviewers (12:51)
• Creating a tablet version (9:58)
• Section 8 review material

Selecting the best person

• Reviewing bid language (9:31)
• Bid language in depth (13:46)
• The Response rate test (6:30)
• Dissecting the bid rate (11:09)
• Section 9 review material

Strategies for getting the best price & experience

• Strategy: The $50 test (4:14)
• Strategy: Rapid cycling posts (4:54)
• Strategy: The Keyer question (7:43)
• Strategy: Repeat the project back to you (4:12)
• Strategy: Get them off the platform (4:22)
• Strategy: The long term strategy (5:18)
• Strategy: Messaging freelancers (7:13)
• Strategy: Dividing Specializations (6:25)
• Section 10 review material

Best practices of outsourcing

• 6 pillars for evaluating contractors (15:53)
• 6 red flags for contractors (7:51)
• Response rate sets the tone (4:41)
• How important is site reputation? (4:54)
• How to handle referrals (3:15)
• Is outsourcing a long term solution? (5:56)
• How to handle extra work (2:09)
• Legality with outsourcing (10:58)
• Fixed rate versus hourly rate – use my method (9:38)
• What is good? Avoid this trap (9:14)
• Section 11 review material

Managing your ongoing project

• Getting introduced to Asana (12:28)
• Getting better with Asana (10:03)
• Section 12 review material

Bug hunting

• Becoming a bug hunting master (11:14)
• Bug hunting on mobile (5:11)
• Some thoughts on bug hunting (1:39)
• TIP: Accelerate your testing this way (0:49)
• Section 13 review material

Common scenarios and how to handle them

• Low quality work (6:14)
• Missing Deadlines (8:20)
• Repeatedly missing bugs (6:10)
• They ask for money upfront (5:15)
• They bid and disappear (4:18)
• Contractor raises their price (8:36)
• Section 14 review material

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